BPCL partners with Indian Olympic Association as principal sponsor

As part of this collaboration, BPCL will launch series of campaigns designed to support and uplift the Indian contingent heading to Paris.

By  Storyboard18Jul 2, 2024 4:48 PM
BPCL partners with Indian Olympic Association as principal sponsor
Neerav Tomar, MD, IOS Sports & Entertainment, added, "We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL's campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028."

Bharat Petroleum Corporation Limited (BPCL) announced its partnership with the Indian Olympic Association (IOA) as the official principal partner for four years, starting from Paris Olympics' 24 through Los Angeles Olympics ’28.

As part of this collaboration, BPCL will launch series of campaigns designed to support and uplift the Indian contingent heading to Paris.

G. Krishnakumar, C&MD BPCL, stated, "Consistent with BPCL’s philosophy of nurturing and encouraging our country’s sporting talent from their initial years and through their sporting careers, we have, over the years, taken on board, over 200 sportspersons across various disciplines. Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations."

He added, "We are extremely happy to be partnering Indian Olympic Association and it gives us immense pride to be associated with champions who epitomise peak performance and intense passion, dazzling the world with breathtaking achievements."

"We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics '24 and for supporting and believing in the potential of Indian athletes. This partnership signifies our shared commitment to nurturing sporting talent and cultivating role models for India," said IOA President PT Usha.

Sukhmal Jain, director (Marketing), added, "The sense of nationality that the Olympics fosters is what turns the Games into a worldwide phenomenon. Our partnership with Team India for the Olympic Games not only signifies our dedication to the development of sports in the country but also our shared vision of supporting Team India to achieve unparalleled success across sporting disciplines at this year's Paris Olympics, giving birth to new sporting icons and superstars. I would like to thank the Indian Olympic Association for the opportunity to be the official Principal Partner for Team India."

Neerav Tomar, MD, IOS Sports & Entertainment, added, "We are honoured to have played a part in this important partnership between IOA and BPCL. This long-term collaboration is a testament to our commitment to support and celebrate the Indian athletes from all corners of the country. BPCL's campaigns will rally the support of all Indians to our athletes who are heading to Paris and will also inspire the next set of athletes aiming for LA 2028."

First Published on Jul 2, 2024 4:47 PM

More from Storyboard18

How it Works

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

ChatGPT data stored outside India, copyright act does not apply in ANI case: OpenAI to Delhi HC

Brand Marketing

Meta and UFC strike multi-year deal to enhance fan experience

Meta and UFC strike multi-year deal to enhance fan experience

Brand Marketing

Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network

Global Ads Spotlight: How Verizon and Beyonce's Super Bowl ad broke the internet and the network

How it Works

Creative control or creative caution? What’s really driving content choices on Indian OTTs

Creative control or creative caution? What’s really driving content choices on Indian OTTs

Brand Marketing

Maruti Suzuki hikes car prices again: Grand Vitara prices up by Rs 62,000; Check new rates here

Maruti Suzuki hikes car prices again: Grand Vitara prices up by Rs 62,000; Check new rates here

Brand Marketing

Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle

Lodha vs Lodha: Macrotech accuses Abhinandan Lodha’s firms of forgery in trademark battle

Brand Makers

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Brand Marketing

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold 'Turf Finder' campaign

Global Ads Spotlight: Gatorade turned city streets into sports playgrounds with bold 'Turf Finder' campaign