Delhi High Court refers packaging dispute between Too Yumm and Haldirams to mediation

The dispute began in January 2025, when Too Yumm allegedly discovered that Haldirams had launched its Takatak Bhoot Chilli with packaging similar to that of the Bhoot Chips brand.

By  Storyboard18Feb 12, 2025 3:14 PM
Delhi High Court refers packaging dispute between Too Yumm and Haldirams to mediation
The court has now referred the matter to mediation, with the next session scheduled for February 19.

The Delhi High Court has referred to mediation a lawsuit filed by Guiltfree Industries, the manufacturer of Too Yumm snacks, against Haldirams. Guiltfree Industries accused Haldirams of copying the distinctive packaging of its popular Bhoot Chips. As per a Bar & Bench report, the lawsuit claims that Haldirams’ Takatak Bhoot Chilli packaging is a “slavish imitation” of Too Yumm’s artistic trade dress, which the company asserts has become synonymous with its brand identity.

On February 4, Justice Mini Pushkarna directed Haldirams to cease manufacturing and distributing the contested packaging. However, the court allowed Haldirams to sell the existing stock that was already in the market. The order also permitted Haldirams to continue using its trademarks and branding elements, as long as the design of its packaging was sufficiently distinct from that of Too Yumm.

The dispute began in January 2025, when Too Yumm allegedly discovered that Haldirams had launched its Takatak Bhoot Chilli with packaging similar to that of the Bhoot Chips brand. Too Yumm filed the lawsuit to protect its intellectual property rights, claiming that the packaging had gained recognition in the market as an identifying feature of the brand. The company argued that Haldirams’ packaging could mislead consumers and create confusion in the marketplace, potentially flooding the market with imitative products.

During the hearing, Too Yumm’s advocate, Neeraj Grover, raised concerns about the initial absence of Haldirams' name in the suit, alleging that the omission was a deliberate strategy to avoid the company’s appearance in court. Despite this claim, the court upheld its order and set a deadline of February 4 for Haldirams to stop manufacturing products with the disputed packaging.

The court has now referred the matter to mediation, with the next session scheduled for February 19.

First Published on Feb 12, 2025 2:29 PM

More from Storyboard18

Brand Marketing

Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

Reliance Retail Ventures posts 11.3% rise in revenue to Rs 84,171 crore in Q1 FY26

Brand Marketing

Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

Perplexity AI overtakes ChatGPT on App Store after Airtel deal sparks download surge

Brand Marketing

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrand

No dyes, no flavors: PepsiCo goes all-in on 'real food' for snack rebrand

Brand Makers

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Brand Marketing

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Airtel-Perplexity AI tie-up sparks online chatter over Apple, ads, and AI adoption

Brand Marketing

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

OpenAI launches general purpose "ChatGPT Agent" for automated task completion

How it Works

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Brand Makers

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge

PepsiCo sees strong Q2 growth in India; Snacks, beverages drive international surge