IndianOil partners with Ultimate Table Tennis as title sponsor

The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

By  Storyboard18Jul 18, 2024 8:12 PM
IndianOil partners with Ultimate Table Tennis as title sponsor
The IndianOil branding will be displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature an IndianOil-branded award.

Ultimate Table Tennis (UTT), India’s table tennis league, has prolonged its partnership with IndianOil as the Title Sponsor for the forthcoming season. The league is scheduled to be held at the Jawaharlal Nehru Indoor Stadium in Chennai from August 22 to September 7.

The 2024 edition of UTT will feature eight teams for the first time. The two new franchisees, Jaipur Patriots and Ahmedabad SG Pipers will be joining the likes of defending champions Goa Challengers, Chennai Lions, Dabang Delhi TTC, U Mumba TT, Puneri Paltan Table Tennis and PBG Bengaluru Smashers, in the quest to lift the coveted trophy.

“We are delighted to have IndianOil come back as our title sponsor for UTT 2024. Having one of the largest and most trusted companies in India certainly reinsures our efforts toward growing the sport,” said UTT Promoters Vita Dani and Niraj Bajaj.

IndianOil is India’s highest ranked Energy PSU in Fortune ‘Global 500’ ranking for 2023 (rank 94), with a mammoth turnover of ₹9,34,953 crores (financial year 2022-23), stated the company.

The IndianOil branding will be displayed on Court Floor Stickers, courtside LED boards and around the Umpire Chair. The sponsorship includes exclusive branding of timeouts as “IndianOil Time Out”. Furthermore, each tie will feature an IndianOil-branded award.

Sandeep Sharma, executive director (Corporate Communications & Branding), IndianOil said: “Continuing with our commitment to supporting Indian sports and nurturing talent across various disciplines, IndianOil is proud to partner with Season 5 of Ultimate Table Tennis. We are more than happy to make a meaningful contribution to the growth of table tennis in India and hope to see a thriving sporting culture in India through this association.”

The competition format has undergone a slight change this year. The teams will be divided into two groups of four teams each. Each franchisee will continue to compete in five ties during the league stage, facing all other teams within their respective group once, alongside two randomly selected teams from the opposing group, determined through a draw.

First Published on Jul 18, 2024 8:12 PM

More from Storyboard18

How it Works

The Merch Moment! How fandom-driven economy is turning merchandise into lifestyle movement

The Merch Moment! How fandom-driven economy is turning merchandise into lifestyle movement

Brand Marketing

BBM, bling, and boardrooms: The Blackberry that ruled the world

BBM, bling, and boardrooms: The Blackberry that ruled the world

Brand Marketing

8 iconic brands you thought were Indian, but are not!

8 iconic brands you thought were Indian, but are not!

Brand Marketing

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

Brand Marketing

Explained: Why Greenwashing is the newest social media marketing red flag

Explained: Why Greenwashing is the newest social media marketing red flag

Brand Marketing

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Brand Marketing

Dabur expects low single-digit revenue in Q1 FY26 due to unseasonal rain, fall in beverage consumption

Dabur expects low single-digit revenue in Q1 FY26 due to unseasonal rain, fall in beverage consumption

Brand Marketing

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth