Major League Cricket's Seattle Orcas partner with Sportz Interactive as official digital agency

Sportz Interactive will aim to enhance Seattle Orcas' digital presence, focusing on fan acquisition, retention, and commercialization.

By  Storyboard18Mar 19, 2024 4:50 PM
Major League Cricket's Seattle Orcas partner with Sportz Interactive as official digital agency
Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem. (Representative Image: Afif Ramdhasuma via Unsplash)

Seattle Orcas, the flagship Major League Cricket (MLC) franchise representing the Pacific Northwest, have partnered with Sportz Interactive (SI) as its official digital agency. This marks a significant milestone as it represents SI's first collaboration with a MLC team.

Sportz Interactive will aim to enhance Seattle Orcas' digital presence, focusing on fan acquisition, retention, and commercialization. The partnership aims to elevate the overall fan experience while creating meaningful interactions between the team, its supporters, and its sponsors.

Sportz Interactive will concentrate on harnessing first-party data, ensuring retention strategies on various social media platforms, and contributing to the creation of value within the Seattle Orcas' ecosystem.

"Seattle Orcas are thrilled to welcome Sportz Interactive into our family as our official digital agency,” said Sanjay Parthasarathy, a co-owner of the Seattle Orcas. “In this digital age, establishing a strong, unique and different online presence is crucial, and we believe Sportz Interactive's expertise will bring an added perspective to our engagement strategies”.

"We are excited to embark on this journey with Seattle Orcas, our first Major League Cricket team. Through this relationship, we aim to elevate the digital presence of Seattle Orcas, build a loyal fan base and create long term commercial value for the franchise,” said Siddharth Raman, CEO at Sportz Interactive.

As Seattle Orcas and Sportz Interactive join forces, they look forward to setting new benchmarks in the digital landscape of Major League Cricket. The partnership is poised to bring fresh and innovative digital experiences to fans, fostering a deeper sense of community and engagement.

First Published on Mar 19, 2024 4:50 PM

More from Storyboard18

Brand Marketing

Threads closes in on X as mobile app race heats up; Bluesky lags despite surge

Threads closes in on X as mobile app race heats up; Bluesky lags despite surge

Brand Marketing

Titan grows 20% in Q1 FY26, jewellery, watches lead the way

Titan grows 20% in Q1 FY26, jewellery, watches lead the way

Brand Marketing

Canva outage sparks global disruption, raises platform stability concerns

Canva outage sparks global disruption, raises platform stability concerns

Brand Makers

Domino's, Pizza Hut add hundreds of stores in FY25 as India pizza market heats up

Domino's, Pizza Hut add hundreds of stores in FY25 as India pizza market heats up

Brand Marketing

KFC India's daily sales plummet 6.4% per store in FY25; GenZ becomes new marketing focus

KFC India's daily sales plummet 6.4% per store in FY25; GenZ becomes new marketing focus

Brand Marketing

Wedding season, Akshaya Tritiya spark 31% sales surge for Kalyan Jewellers in Q1

Wedding season, Akshaya Tritiya spark 31% sales surge for Kalyan Jewellers in Q1

Brand Marketing

Air India pays compensation to nearly two-thirds of June 12 crash victims’ families

Air India pays compensation to nearly two-thirds of June 12 crash victims’ families

Brand Marketing

Why only 5%? Gaming sector demands more ad investment for its scale

Why only 5%? Gaming sector demands more ad investment for its scale