PNB Finance launches employee-created brand anthem

The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.

By  Storyboard18May 22, 2024 2:50 PM
PNB Finance launches employee-created brand anthem
The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.

PNB Housing Finance has rolled out it’s first-ever brand anthem.

The anthem captures the power of music and lyrics to instil a sense of community and shared pride among the employees of the organization.

Girish Kousgi, MD & CEO of PNB Housing Finance, remarked, "With People at the core of our value system, we not only aim to make home ownership a reality for our customers, but also strive to provide a cohesive and collaborative work environment for our employees. Our new brand anthem serves as a unifying force that captures who we are, what we stand for and the virtues that drive us forward. It is a testament to the dedication and passion of our entire team towards making home ownership an exciting journey for every Indian."   The anthem has been conceptualized, planned and executed entirely by the employees of PNB Housing Finance – be it penning the lyrics to even featuring in the video itself.

First Published on May 22, 2024 2:50 PM

More from Storyboard18

Brand Marketing

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

Colgate eyes 100% recyclability of toothpaste portfolio by FY2025

Brand Marketing

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

Modenik Lifestyle ups ad spends by 25 percent; to double revenue growth in three years

Brand Marketing

Ahead of festive season, Myntra expands 'gifting' category with over 70,000 options

Ahead of festive season, Myntra expands 'gifting' category with over 70,000 options

How it Works

Workplaces are failing to nurture the creativity of their employees: Canva

Workplaces are failing to nurture the creativity of their employees: Canva

Brand Marketing

Ahead of ‘Deadpool & Wolverine’ release, Disney Consumer Products India teams up with brands, retailers

Ahead of ‘Deadpool & Wolverine’ release, Disney Consumer Products India teams up with brands, retailers

Brand Marketing

Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

Viacom18 Consumer Products celebrates 25 years of SpongeBob SquarePants

Brand Marketing

Go Fashion (India) plans to open around 130 new stores every year; Dubai store on the cards by 2024-end

Go Fashion (India) plans to open around 130 new stores every year; Dubai store on the cards by 2024-end

Brand Marketing

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki

AI will be a game changer in the production of cars: Partho Banerjee, Maruti Suzuki