Tata Starbucks eyes growth through innovation in food, beverages, and store formats

With a current presence of approximately 460 stores across 75 cities, Tata Starbucks remains committed to its medium-term goal of reaching 1,000 stores.

By  CNBC - TV18Dec 6, 2024 8:38 AM
Tata Starbucks eyes growth through innovation in food, beverages, and store formats
On the beverage front, Tata Starbucks has introduced Indian flavors and Gen Z-friendly options like colorful, non-dairy refreshers to appeal to younger consumers seeking lighter drinks. (Image Source: Unsplash)

Tata Starbucks CEO Sushant Dash says the company is focusing on innovation to drive growth and relevance in a competitive market.

Dash highlighted that the company is committed to introducing new concepts across food, beverages, and store formats to attract new consumers and expand the category.

"That's the only way to grow and be relevant," Dash said.

The company’s first area of focus has been store formats, which aim to create unique consumer experiences and broaden the brand's reach. Additionally, food innovations have targeted specific dining occasions, particularly brunch hours, with a range of salads and classic sandwiches etc.

On the beverage front, Tata Starbucks has introduced Indian flavors and Gen Z-friendly options like colorful, non-dairy refreshers to appeal to younger consumers seeking lighter drinks.

"The fact that we are growing shows that we are confident that many of these are working," Dash said.

With a current presence of approximately 460 stores across 75 cities, Tata Starbucks remains committed to its medium-term goal of reaching 1,000 stores. Dash expressed confidence in achieving this milestone, citing the company’s robust growth and business prospects.

First Published on Dec 6, 2024 8:38 AM

More from Storyboard18

How it Works

Nestle offices in France searched by authorities amid bottled water probe

Nestle offices in France searched by authorities amid bottled water probe

Brand Marketing

Jane Birkin's original Hermes bag fetches record-breaking Rs 87.5 crore at auction

Jane Birkin's original Hermes bag fetches record-breaking Rs 87.5 crore at auction

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Brand Marketing

Mast or Meh: Knorr, Berger Paints, Lifebuoy - who faded fast and who painted joy?

Mast or Meh: Knorr, Berger Paints, Lifebuoy - who faded fast and who painted joy?

Brand Makers

Who is Priya Nair - the first-ever female CEO and MD of HUL?

Who is Priya Nair - the first-ever female CEO and MD of HUL?

Brand Marketing

Range Rover unveils new logo ahead of electric SUV launch

Range Rover unveils new logo ahead of electric SUV launch

Brand Marketing

Meta faces French antitrust heat over alleged ad market dominance

Meta faces French antitrust heat over alleged ad market dominance

How it Works

BCCI rejects Champak Magazine's offer to settle IPL robotic dog trademark dispute

BCCI rejects Champak Magazine's offer to settle IPL robotic dog trademark dispute