AJIO ropes in Megalodon as its AI creative design partner

As per the mandate, Megalodon will bring its cutting-edge AI-driven design capabilities to AJIO's brand strategy.

By  Storyboard18Jul 24, 2023 10:31 AM
AJIO ropes in Megalodon as its AI creative design partner
AJIO's decision to collaborate with Megalodon as their AI design partner signifies their commitment to leveraging the power of artificial intelligence to revolutionise the fashion industry. (Representative Image: Claudio Schwarz via Unsplash)

Online fashion destination and house of brands AJIO has joined hands with Megalodon, an AI marketing communications company as their AI creative design partner.

Megalodon will bring its cutting-edge AI-driven design capabilities to AJIO's brand strategy. By harnessing the power of artificial intelligence, Megalodon will assist AJIO in creating engaging content that resonates with their target audience.

AJIO's decision to collaborate with Megalodon as their AI design partner signifies their commitment to leveraging the power of artificial intelligence to revolutionise the fashion industry.

Rashi Agarwal, founder, Megalodon said, ""We are thrilled to be chosen as AJIO's AI design partner." "AJIO has established itself as a trendsetter in the fashion industry, and we are excited to collaborate with them on their journey towards AI-driven design excellence. Our expertise in AI creativity and marketing, combined with AJIO's vision and innovative spirit will enable us to create unique and captivating experiences that resonate with customers and elevate the brand to new heights," she added.

Sahid SK, AI head and co-founder, Megalodon said, "In today's fast-paced digital landscape, where customer expectations are evolving rapidly, brands must adopt innovative approaches to stay ahead. AJIO recognizes the immense potential of AI in reshaping the future of fashion and enhancing the customer experience."

First Published on Jul 24, 2023 10:28 AM

More from Storyboard18

Brand Makers

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Brand Makers

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs raises $21 million to drive omnichannel expansion