Ducati onboards Ranveer Singh as brand ambassador

Ranveer Singh will also join Ducati at various experiential events in India and abroad, namely Bharat GP, MotoGP races in Asia-Pacific region, and World Ducati Week.

By  Storyboard18Aug 9, 2023 3:34 PM
Ducati onboards Ranveer Singh as brand ambassador
Ranveer Singh will amplify the Ducati brand across digital and offline marketing channels as well as be a part of unique Ducati experientials.

Ducati made two big announcements in the form of the launch of the Diavel V4 and the onboarding of actor Ranveer Singh as the brand ambassador for India.

While Singh will promote the Ducati brand across various channels, he will also join Ducati at various experiential events in India and abroad, namely Bharat GP, MotoGP races in Asia-Pacific region, and World Ducati Week, Ducati’s biggest motorcycle festival in the world, which takes place biennially at Misano, Italy. 

Commenting on the development, Mr. Bipul Chandra, managing director of Ducati India, said, “I am excited to have Ranveer on board as the ambassador for Ducati in India! The Diavel V4 is the perfect motorcycle to announce this partnership as both Diavel and Ranveer command a unique presence in their respective worlds. We have had a spectacular pre-launch response to the Diavel V4 as the first two lots are already sold out. A Red Diavel V4 is also heading to Ranveer’s garage, and I am sure that it will set a new benchmark in the segment of sport nakeds and muscle cruisers.”

Ranveer Singh said, “I’m thrilled to be the ambassador of Ducati, a brand that is iconic in the automotive world. I resonate with the spirit of the brand, which exudes style and defines performance. Ducati represents a perfect blend of power, sophistication, and innovation. It's an honour to be the ambassador of this legendary brand that stands for the passionate and relentless pursuit of excellence! I’m excited, ready to rev up the engine and conquer new horizons together.”

First Published on Aug 9, 2023 3:34 PM

More from Storyboard18

Brand Makers

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Brand Makers

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs raises $21 million to drive omnichannel expansion