Junglee Rummy onboards Ajay Devgn as brand ambassador

Junglee Games launches new campaign 'Rummy bole toh Junglee Rummy' with their new ambassador. The campaign highlights the company’s commitment to trust and player safety.

By  Storyboard18Feb 20, 2023 4:35 PM
Junglee Rummy onboards Ajay Devgn as brand ambassador
The campaign shows how Ajay Devgn puts his seal of approval on the measures taken by the rummy platform to ensure the best and safest rummy experience for all players.

Online skill-gaming company Junglee Games has roped in Bollywood actor Ajay Devgn as the brand ambassador for its online rummy platform Junglee Rummy. The brand has also launched a national campaign 'Rummy bole toh Junglee Rummy' across television, digital media, OTT, and social media platforms, where the first high-decibel commercial went live in multiple languages went live on 17th February.

The campaign 'Rummy bole toh Junglee Rummy' demonstrates the company’s commitment to trust and player safety. It shows how Devgn puts his seal of approval on the measures taken by the rummy platform to ensure the best and safest rummy experience for all players.

Bharat Bhatia, vice president - marketing, Junglee Games, said, “We are super excited to be launching this campaign with one of India’s best-known and most-loved faces, Ajay Devgn. With a wealth of experience and expertise in his field, he brings immense trust and credibility to the table, just like Junglee Rummy does with its rich experience in online rummy.”

He further adds, “Ajay Devgn’s mastery of his craft and his pan-India recognition make him the perfect brand ambassador for further cementing Junglee Rummy's position as India's most trusted rummy platform. Moreover, he exemplifies the entertainment value that we strive to provide to our players through our platform. We are confident that he will help us deliver the message of trust and safety to our target audience with greater conviction and create a massive impact.”

Speaking about his association with the brand, Devgn said, “I am delighted to be associated with Junglee Rummy, India’s most trusted rummy site, and to be part of their campaign ‘Rummy Bole Toh Junglee Rummy.’ Junglee Rummy has been in the online rummy industry for more than a decade now, and it is leading the way with its player-first approach. With its established expertise, state-of-the-art gaming technology, and robust security infrastructure, the platform has taken the game to the next level and has over six crore real players playing on the app.”

First Published on Feb 20, 2023 4:35 PM

More from Storyboard18

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

How it Works

Creatives cross with clients for scraping their ideas

Creatives cross with clients for scraping their ideas

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'