Mast or Meh?: Symphony’s summer ad for coolers is too cool

Storyboard18’s daily ‘Mast Or Meh?’ take. Watch Symphony’s hilariously cool ad for its summer campaign. Rating: Mast

By  Varun ShethMar 28, 2024 6:22 PM
Mast or Meh?: Symphony’s summer ad for coolers is too cool
Still from the ad.

Picture this: the unforgiving Indian summer sun beats down mercilessly. Inside the house, it's no better. Sweat drips down your face as you desperately seek relief. This is the exact scenario that sets the stage for Symphony's rib-tickling advertisement.

The ad takes a humorous jab at the desperate attempts we resort to in scorching temperatures. We meet a young woman, clearly fresh out of a shower, her hair dripping wet. Her husband, the epitome of summer woes, spots her and hatches a hilarious plan. With a mischievous glint in his eye, he playfully insists she swing her hair wildly, hoping to catch a cool shower of droplets. The absurdity of the situation is undeniable - who hasn't, at some point, resorted to such outlandish measures to beat the heat?

This isn't where the amusement ends. One by one, other family members join the chorus, adding to the comedic chaos. Their desperate pleas for a sprinkle and the woman's growing exasperation are sure to tickle your funny bone. The commercial cleverly uses slapstick humor, a universal language that resonates with audiences across ages.

But amidst the laughter lies a powerful message. Symphony's ad isn't just about the hilarity of our summer struggles; it's a reminder of a better way. As the scene cuts to the family blissfully enjoying the cool breeze from a Symphony air cooler, the message becomes clear. There's no need for these comical antics when you have a Symphony cooler to bring a refreshing wave of comfort into your home.

The ad's approach is simple yet effective. By using relatable situations and adding loads of exaggerated over-the-top humor, Symphony creates a memorable connection with viewers. It doesn't preach or lecture; it simply shows the problem and its solution in a way that's both funny and insightful.

So, the next time you find yourself resorting to desperate measures to cool down, remember Symphony's message. Say goodbye to the heat and hello to the "Thandi Thandi Rimjhim Feeling" – because staying cool has never been this funny or refreshing!

First Published on Mar 28, 2024 6:20 PM

More from Storyboard18

Brand Marketing

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Kansai Nerolac Paints unveils new campaign with Ma Ka Pa Anand

Advertising

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

Zomato launches AI-integrated ads for restaurant partners amid Tata IPL 2024

Advertising

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Goafest 2024 to happen in Mumbai due to Lok Sabha polls; Ad fest to take place on 30-31 May

Advertising

ZEE Media to invest Rs 8.76 crore in "PR tech platform" NewsReach

ZEE Media to invest Rs 8.76 crore in "PR tech platform" NewsReach

Advertising

Mast or Meh? Cred's new ad ft. Rajamouli and David Warner is an unexpected match that worked

Mast or Meh? Cred's new ad ft. Rajamouli and David Warner is an unexpected match that worked

Advertising

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Publicis Groupe Q1 2024: Chairman Arthur Sadoun says, expect to grow twice as fast as the industry average

Advertising

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

IPL 2024 fuels CTV boom in India as more advertisers harness its strength over linear TV

Advertising

What have they got that we don’t?

What have they got that we don’t?