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With over 20 years of experience across business and revenue roles, Ishan Chatterjee, currently serving as Chief Business Officer – Sports Revenue, SMB & Creator at JioStar, is set to succeed Sanjog Gupta as CEO of Sports, JioStar. Storyboard18 was the first to report the leadership shuffle.

<a href="https://www.storyboard18.com/brand-makers/sanjog-gupta-quits-jiostar-to-succeed-geoff-allardice-as-icc-ceo-62642.htm">Read more: Exclusive Break: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO</a>

In his current role, Chatterjee leads the overall monetization strategy and revenue growth for JioHotstar. He oversees key business areas such as sports and small and medium businesses, while also driving the growth of JioStar’s creator ecosystem - building a new revenue stream and transforming the platform into a vibrant hub for content and commerce. 


Read more: <a href="https://www.storyboard18.com/brand-makers/who-is-sanjog-gupta-iccs-new-chief-executive-officer-73202.htm"> Who is Sanjog Gupta - ICC's new Chief Executive Officer?</a>


Chatterjee brings deep expertise in scaling digital platforms and driving strategic growth. Before joining JioStar, he served as Managing Director of YouTube India, where he played a key role in expanding the platform’s reach and influence. Over his 13-year tenure at Google, he held several leadership roles across EMEA and APAC, contributing to the company’s growth across multiple international markets. 


Early Years


Chatterjee brings with him a distinguished and diverse career spanning two decades across top-tier FMCG, consulting, and global tech firms. 

He began his professional journey in 2003 at Hindustan Unilever Limited as an Area Sales and Customer Manager for the Home and Personal Care division. His performance and strategic acumen saw him rise swiftly within the organization, he was elevated to the role of Regional Brand Manager, Skin, in 2005. In this capacity, he led key marketing initiatives and brand strategies until 2007, earning recognition for his business leadership early in his career.

In 2009, Chatterjee made a strategic move to London to join McKinsey & Company, the globally renowned management consulting firm. He initially came on board as an Associate and, within a short span, rose to the position of Engagement Manager in 2011.

Read more: <a href="https://www.storyboard18.com/brand-makers/exclusive-ishan-chatterjee-to-succeed-sanjog-gupta-as-ceo-of-sports-live-experiences-at-jiostar-73182.htm">Ishan Chatterjee to succeed Sanjog Gupta as CEO of Sports & Live Experiences at JioStar</a>


Chatterjee's next career leap brought him into the world of big tech when he joined Google India in 2011 as Industry Head, Top Accounts for the FMCG vertical. His success led to a series of rapid promotions—first to Regional Client Leader for EMEA (Europe, Middle East, and Africa), then to Global Client Leader in 2015, and subsequently to Director, Global Client and Agency Solutions in 2016. These roles placed him at the forefront of Google's global advertising partnerships, where he played an integral part in shaping client strategies and scaling digital ecosystems for leading global brands.

In 2016, Chatterjee transitioned within Google to its digital content platform arm, joining Google Play in London as part of the product leadership team. 

After nearly two years, he moved to YouTube in 2018 as Director, YouTube Product Partnerships for APAC Emerging Markets, based out of Singapore. His deep understanding of regional markets and platform growth strategies propelled him further—he was promoted to Director, Product Partnerships, APAC in 2020 and later to Managing Director, Product Partnerships, APAC in 2021.

In 2022, Chatterjee assumed the role of Managing Director, YouTube India, where he spearheaded the platform’s growth across content, creator economy, and monetization, positioning YouTube as a central pillar in India’s digital ecosystem.

In September 2024, Chatterjee joined JioStar Sports India Private Limited (SIPL) as Chief Business Officer - Sports Revenue, SMB & Creators. In this role, he was tasked with driving revenue growth across emerging verticals and establishing strategic partnerships to scale JioStar’s sports and digital initiatives.


Academic Background

Chatterjee holds a B.A. (Honours) in Economics from St. Stephen's College, Delhi (Class of 1998), and an MBA in Finance from The Wharton School, University of Pennsylvania (Class of 2007). His multidisciplinary expertise and stellar professional trajectory make him one of the most accomplished business leaders in India’s media and tech space today.

Who is Ishan Chatterjee- new CEO of JioStar Sports?

The International Cricket Council (ICC) has announced the appointment of Sanjog Gupta as its Chief Executive Officer (CEO). A highly respected figure in global media and entertainment and sports ecosystems, Gupta will assume office on July 7, 2025, becoming the seventh CEO of the ICC.

Gupta currently serves as CEO – Sports and Live Experiences at JioStar and brings with him over two decades of cross-functional experience. 

Considered a visionary leader with proven expertise in building successful consumer franchises, he is widely regarded as one of the architects of the modern sports ecosystem in India.


Read more: <a href="https://www.storyboard18.com/brand-makers/sanjog-gupta-quits-jiostar-to-succeed-geoff-allardice-as-icc-ceo-62642.htm">EXCLUSIVE: JioStar's Sanjog Gupta to succeed Geoff Allardice as ICC CEO</a>


Gupta has been a driving force behind the transformation of sports broadcasting in India and globally. Having played a pivotal role in shaping the continued growth of marquee Cricket properties such as ICC events and IPL, he established domestic sports leagues like PKL and ISL, furthering the popularity of global sporting events such as Premier League and Wimbledon and scaling the business across consumer and commercial objectives. 


Early Years

Gupta began his professional journey as a journalist. In 2002, he started his career at The Tribune as a Correspondent, where he covered business affairs. He subsequently moved to TV Today Network, taking on the role of Anchor, Correspondent, and Assistant Producer. By 2004, Gupta had joined Star News India as Associate Executive Producer.

During his time at Star News India, Gupta wore many hats—ranging from handling editorial responsibilities to serving as the production head of sports. He was actively involved in managing newsroom shifts and was the editorial lead for the channel’s extensive coverage of elections and union budgets. Gupta also launched a number of feature shows, including Fund Ka Funda (focused on personal finance) and Teen Deviyan (centered on astrology). Additionally, he led content partnerships for high-profile properties such as the Economic Times Awards for Corporate Excellence and Business World’s Best Places to Work. Gupta also played a key role in launching Star News Active, an interactive service on Tata Sky.


Read more: <a href="https://www.storyboard18.com/brand-makers/who-is-ishan-chatterjee-new-ceo-of-jiostar-sports-73215.htm">Who is Ishan Chatterjee- new CEO of JioStar Sports?</a>


Following more than three years at Star News, he joined NDTV as News Editor, where he was responsible for overseeing news operations and all editorial functions at NDTV MetroNation. He also had a brief stint as an anchor at INTV.

In 2009, Gupta took on consultancy and production roles with Star Movies and BBC World Service. At Star Movies India, he produced special programming such as Opening Night and the Academy Awards 2010 Specials. For the BBC World Service Trust, he worked on a 156-episode radio drama series.


Rise at JioStar

In 2010, Gupta joined the Star TV Network as Associate Vice President, marking the beginning of a long and impactful stint in leadership roles within the media and sports broadcast industry.

In his role as AVP, he was responsible for driving digital content and viewer engagement strategies for Star World and Star Movies, two of India’s leading English entertainment and movie channels. He also played a key role in shaping the business strategy for Star India's expansion into non-core areas, including education.

In 2012, Gupta was promoted to Vice President, taking charge as the head of Content Strategy and Development for the newly launched Hindi General Entertainment Channel, Life OK. He played a pivotal role in the channel’s launch, overseeing the development and rollout of 13 original shows. As a core member of the team, he was instrumental in crafting the brand strategy and marketing blueprint for Life OK. Gupta also led the end-to-end supervision of show launches, including marketing communications and promotional campaigns.

His leadership trajectory continued within Star TV Network as he was elevated to Senior Vice President in 2015, followed by Executive Vice President in 2017. In 2020, Gupta was appointed as CEO of Sports, marking a significant milestone in his career at the company.

Gupta was appointed CEO of JioStar Sports in November 2024 following the merger of Viacom18 and Disney Star, forming a powerful new sports media entity. Known for combining business acumen with creative storytelling, he has consistently delivered innovation-led growth across media and sports ecosystems.

Over the years, he held multiple leadership roles in content, programming and strategy before becoming Head of Sports at Disney and Star India in 2020. Under his stewardship, the Sports portfolio at Star India scaled across consumer and commercial objectives with a strong emphasis on long-term growth and operational efficiency. 

Notably, he played a crucial role in developing and executing multi-language, digital-first, and women-centric sports coverage.


Academic Background

Gupta holds a BA (Honours) degree in Economics from Delhi University, which he attended in 1999-2002. He also holds a Global Business of Sports license and certification from University of Pennsylvania.

<a href="https://www.storyboard18.com/brand-makers/exclusive-ishan-chatterjee-to-succeed-sanjog-gupta-as-ceo-of-sports-live-experiences-at-jiostar-73182.htm">EXCLUSIVE: Ishan Chatterjee to succeed Sanjog Gupta as CEO of Sports & Live Experiences at JioStar</a>

Who is Sanjog Gupta - ICC's new Chief Executive Officer?

This article was first published Jul 7, 2025 10:44 AM and updated to reflect more details.

Sanjog Gupta is set to join the International Cricket Council (ICC) as its new Chief Executive Officer, following the departure of Geoff Allardice. The move marks a significant transition in the leadership of global cricket. Gupta will join ICC from JioStar where he is CEO-Sports. 

The appointment of Gupta, a prominent figure in sports broadcasting and digital strategy, comes at a pivotal time for the ICC as it seeks to expand the global reach of cricket and deepen its commercial engagement in a rapidly evolving media landscape.

ICC Chairman, Jay Shah said: “I am pleased to announce that Sanjog Gupta has been appointed as the CEO of the ICC. Sanjog brings extensive experience in sports strategy and commercialisation, which will be invaluable for the ICC.

“His deep understanding of the global sports as well as M&E landscape combined with his continued curiosity about the cricket fan’s perspective and passion for technology will prove essential in our ambition to grow the game in the coming years. Our goal is to move beyond traditional boundaries and establish cricket as a regular sport in the Olympics, growing its expanse across the world and deepening its roots in its core markets.

“We considered several exceptional candidates for this position, but the Nominations Committee unanimously recommended Sanjog. The ICC Board Directors look forward to working closely with him, and I would like to welcome him on behalf of everyone at the ICC.”

Gupta’s appointment follows a global recruitment process launched by the ICC in March. The role attracted over 2,500 applications from candidates across 25 countries, reflecting the international appeal and significance of the position. Candidates ranged from leaders associated with sport’s governing bodies to senior corporate executives from across sectors.

The ICC’s HR & Remuneration Committee carefully reviewed and shortlisted 12 candidates, whose profiles were then shared with the Nominations Committee comprising ICC Deputy Chair Imran Khwaja, ECB Chair Richard Thompson, SLC President Shammi Silva, and BCCI Honorary Secretary Devajit Saikia. After a rigorous short-listing process, the Nominations Committee unanimously recommended Mr Gupta. This recommendation was subsequently approved by ICC Chairman Jay Shah after further assessment and evaluation, after which it was ratified by the full ICC Board.

The ICC CEO-designate Gupta, commented: “It is a privilege to have this opportunity, especially at a time when cricket is poised for unprecedented growth and enjoys the passionate support of almost 2 billion fans worldwide. These are exciting times for the sport as marquee events grow in stature, commercial avenues widen and opportunities such as the women’s game scale in popularity. Cricket’s inclusion in the Los Angeles 2028 Olympic Games and the rapid acceleration of technology deployment/adoption could act as force-multipliers for the Cricket movement around the world.”

“I look forward to contributing to the next phase of cricket’s evolution, expanding its global footprint, enhancing the fan experience, and working closely with ICC Member Boards to build on our strong foundations,” Gupta added.

Gupta brings a wealth of experience from his career in sports media, having played a transformative role at Disney Star. Most recently, he was named CEO-Sports at the Reliance Industries-Disney joint venture, overseeing strategy and operations across television and digital platforms.

His rise within the Disney Star network - beginning in 2009 as a content producer and culminating in his leadership as Head of Sports - has been marked by innovation, strategic foresight and an unrelenting focus on audience engagement. From shaping cricket coverage during the Indian Premier League to expanding the footprint of sports on digital platforms, Gupta has been at the forefront of India’s sports media revolution.

Between 2015 and 2020, he served in various senior roles at Star Sports, leading production, programming, and content strategy during a period of explosive growth in sports viewership. In 2020, he was elevated to Head of Sports for the Star TV Network, where he was credited with deepening fan engagement and driving commercial success through data-driven programming and bold storytelling.

Allardice, who first joined the ICC in 2012 as General Manager of Cricket after a stint at Cricket Australia, stepped into the CEO role in an acting capacity in March 2021 before being confirmed later that year. Under his stewardship, the ICC has made strides in expanding the global footprint of cricket and laying a stronger commercial foundation for its member boards.

“It has been a privilege to serve as the Chief Executive Officer of the International Cricket Council,” Allardice had said in a statement. “I am incredibly proud of the results we have achieved... I believe this is the right time for me to step down and pursue new challenges.”

ICC Chair Jay Shah praised Allardice’s tenure, saying, “His efforts have played a key role in advancing cricket globally. We are truly grateful for his service.”

<a href="https://www.storyboard18.com/brand-makers/exclusive-ishan-chatterjee-to-succeed-sanjog-gupta-as-ceo-of-sports-live-experiences-at-jiostar-73182.htm">Read more: EXCLUSIVE: Ishan Chatterjee to succeed Sanjog Gupta as CEO of Sports & Live Experiences at JioStar</a>

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