IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

Ravi Santhanam, Group Head, Chief Marketing Officer & Head - Direct to Consumer Business, HDFC Bank, says, "PayZapp's partnership with RCB is a strategic move to leverage the cricket season extravaganza."

By  Storyboard18Apr 9, 2024 11:04 AM
IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally
The PayZapp by HDFC film is airing during India’s biggest cricket tournament, the IPL.

PayZapp by HDFC Bank joins the cricket fever with its new ad featuring RCB players. Continuing its proposition of maximum payment choices, Wondrlab India created an ad that highlights the irony of the players being choiceless in the ad but having multiple payment choices on the app.

The film gets popular RCB players to "sell" like never before.

Talking about the campaign, Ravi Santhanam, Group Head, Chief Marketing Officer & Head - Direct to Consumer Business, HDFC Bank, says, "PayZapp's partnership with RCB is a strategic move to leverage the cricket season extravaganza. With cricket being such a popular sport in the country, the league gives PayZapp an ideal opportunity to enhance visibility and mindshare. The partnership helps us strengthen the 'Choice of Payments' brand positioning and build a better recall for PayZapp. We are proud to be the official payments partner of RCB.”

Amit Akali, the CCO and co-founder of Wondrlab India, states, “After the success of PayZapp’s launch campaign, our goal was clear: to craft an advertisement that would once again break through the clutter, particularly amidst the fervour of the cricket season. Collaborating with RCB provided the perfect platform to place the players in unconventional scenarios, while they talk about payment choices on the app.”

Gauri Gokarn, Content Director, Wondrlab India, added, “With PayZapp, we’ve always been quirky while talking about choices. And helping unleash the inner salesmen of the players was an absolute joy.”

The film is now live and can be spotted during India’s biggest cricket tournament, and on social media platforms.

First Published on Apr 9, 2024 11:04 AM

More from Storyboard18

Advertising

U.S. Court finds Google guilty of monopolizing digital AdTech market

U.S. Court finds Google guilty of monopolizing digital AdTech market

Brand Marketing

L&T Finance unveils TV commercial for business loan with Jasprit Bumrah

L&T Finance unveils TV commercial for business loan with Jasprit Bumrah

Advertising

“We’ll continue with the campaign, with modifications,” says HUL on Lakmé Ad dispute

“We’ll continue with the campaign, with modifications,” says HUL on Lakmé Ad dispute

Advertising

CCPA directs coaching centres to stop misleading ads, unfair trade practices

CCPA directs coaching centres to stop misleading ads, unfair trade practices

Advertising

Google faces £5 billion UK lawsuit over ad tech practices

Google faces £5 billion UK lawsuit over ad tech practices

How it Works

NCLAT allows Google to redact confidential data from play store billing judgment

NCLAT allows Google to redact confidential data from play store billing judgment

Advertising

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

Global Ads Spotlight: In Lebanon, a dairy brand’s small jars help fill a void left by economic collapse

How it Works

Brand Battles Get Personal: Why Comparative Advertising Is Having a Moment

Brand Battles Get Personal: Why Comparative Advertising Is Having a Moment