IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally

Ravi Santhanam, Group Head, Chief Marketing Officer & Head - Direct to Consumer Business, HDFC Bank, says, "PayZapp's partnership with RCB is a strategic move to leverage the cricket season extravaganza."

By  Storyboard18Apr 9, 2024 11:04 AM
IPL Ads: Wondrlab’s new spot for PayZapp by HDFC Bank gets RCB Players to sell, literally
The PayZapp by HDFC film is airing during India’s biggest cricket tournament, the IPL.

PayZapp by HDFC Bank joins the cricket fever with its new ad featuring RCB players. Continuing its proposition of maximum payment choices, Wondrlab India created an ad that highlights the irony of the players being choiceless in the ad but having multiple payment choices on the app.

The film gets popular RCB players to "sell" like never before.

Talking about the campaign, Ravi Santhanam, Group Head, Chief Marketing Officer & Head - Direct to Consumer Business, HDFC Bank, says, "PayZapp's partnership with RCB is a strategic move to leverage the cricket season extravaganza. With cricket being such a popular sport in the country, the league gives PayZapp an ideal opportunity to enhance visibility and mindshare. The partnership helps us strengthen the 'Choice of Payments' brand positioning and build a better recall for PayZapp. We are proud to be the official payments partner of RCB.”

Amit Akali, the CCO and co-founder of Wondrlab India, states, “After the success of PayZapp’s launch campaign, our goal was clear: to craft an advertisement that would once again break through the clutter, particularly amidst the fervour of the cricket season. Collaborating with RCB provided the perfect platform to place the players in unconventional scenarios, while they talk about payment choices on the app.”

Gauri Gokarn, Content Director, Wondrlab India, added, “With PayZapp, we’ve always been quirky while talking about choices. And helping unleash the inner salesmen of the players was an absolute joy.”

The film is now live and can be spotted during India’s biggest cricket tournament, and on social media platforms.

First Published on Apr 9, 2024 11:04 AM

More from Storyboard18

How it Works

Meta hires two more Apple AI researchers after poaching their boss

Meta hires two more Apple AI researchers after poaching their boss

How it Works

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

YouTube Premium's muffled pitch: Why a "sound strategy" isn't converting in India

Brand Marketing

Global Ads Spotlight: How a tiny filter made a big splash in Colombia

Global Ads Spotlight: How a tiny filter made a big splash in Colombia

Advertising

Mast or Meh: Snapdeal, Chupa Chups, Plum, and more – Who scored high and who left you sore?

Mast or Meh: Snapdeal, Chupa Chups, Plum, and more – Who scored high and who left you sore?

How it Works

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

Sports and Athleisure brands under consumer scrutiny amid rising eco expectations: Report

Advertising

Reddit ad revenue to top $1.8bn this year and grow to $2.5bn next year: WARC

Reddit ad revenue to top $1.8bn this year and grow to $2.5bn next year: WARC

Advertising

Lowe Lintas bags the creative mandate of Tuborg

Lowe Lintas bags the creative mandate of Tuborg

Advertising

Publicis Groupe posts 5.9% organic net revenue growth for Q2 FY25; CEO downplays AI threat

Publicis Groupe posts 5.9% organic net revenue growth for Q2 FY25; CEO downplays AI threat