Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that's often overlooked – the incredible strength and support women find in each other.

By  Storyboard18May 15, 2024 5:44 PM
Titan Raga launches ‘Beautiful Together’ featuring Alia Bhatt
Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Titan Raga has announced the launch of its latest campaign, ‘Beautiful Together’ featuring Alia Bhatt.

The campaign draws insight from the evolving role of beauty, a paradigm shift from fueling competition among women in the past; transforming into a shared experience that fosters discreet yet significant support among them, today.

Alia Bhatt is seen interacting with women around her. From complimenting a stranger in an elevator, sharing a tender moment of exchanging a Raga timepiece with a friend to enhance her attire, and to supporting another facing a fashion mishap at a social event.

Aparna Ravi, Marketing Head, Titan Watches said, “Raga as a brand has consistently been driving deep and meaningful narratives about women. ‘Beautiful Together’ is our conscious effort to recognize a bond that's often overlooked – the incredible strength and support women find in each other. We are thrilled to have Alia Bhatt on board, who perfectly epitomizes the spirit of sisterhood. We believe this campaign will resonate with our audience and inspire them to celebrate the amazing women in their lives."

"Titan Raga has always fronted conversations that genuinely speak to women. Raga watches are designed to evoke beauty and femininity and these are pillars of all our Raga campaigns. Today femininity is evolving from being about individual choices to a collective hurrah. Women feel fulfilment and joy in celebrating each other not just for the big wins but also for the little things that earlier would not be noticed. This beautiful spirit of sisterhood is captured in our new campaign in which we see how the tiniest of moments can also become uplifting when women simply come together. We have deliberately chosen instances that are highly relatable like lending a helping hand in making wardrobe choices to paying a compliment to another woman in a trial room. The brand platform Beautiful Together resonated with our brand ambassador Alia Bhatt, known for her tightly knit circle of girlfriends and the infectious positivity they collectively generate. The essence of sisterhood she herself embodies made her the ideal candidate to advocate this heartwarming message, stated Tithi Ghosh, President and Head of Office, Ogilvy South.

First Published on May 15, 2024 5:44 PM

More from Storyboard18

How it Works

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

Advertising

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

Advertising

CCI Raids: AAAI's WhatsApp exit advisory could backfire, say experts

CCI Raids: AAAI's WhatsApp exit advisory could backfire, say experts

Brand Marketing

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

How it Works

CCI crackdown on major media agencies may spur advertisers' shift to 'hybrid in-housing'

CCI crackdown on major media agencies may spur advertisers' shift to 'hybrid in-housing'

Brand Makers

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

Brand Makers

WPP's Mark Read stresses on 'more efficient operations and strict capital allocation' amid market pressures

WPP's Mark Read stresses on 'more efficient operations and strict capital allocation' amid market pressures

How it Works

TV ad market down 6%, fewer ads, 12% brand drop cited: Report

TV ad market down 6%, fewer ads, 12% brand drop cited: Report