How it Works
WPP, Havas, Omnicom: Are advertising’s biggest holdcos recasting agencies as AI Operating Systems?

FIFA announced on Tuesday that applications for tickets to the highly anticipated 2026 World Cup will officially open on September 10, kicking off the countdown to what the organization promises will be the "biggest and greatest sporting event ever."
The 2026 edition of the tournament will be jointly hosted by Canada, Mexico, and the United States, and is set to begin on June 11 at the iconic Azteca Stadium in Mexico city. This marks the first time the World Cup will be staged across three countries and feature an expanded format with 48 teams.
Due to expected overwhelming demand, FIFA said the tickets will be released in phases, though it did not specify if dynamic pricing - which adjusts prices based on demand - will be implemented, as seen in previous tournaments like the Club World Cup.
"We're looking forward to welcoming the world back to North America," FIFA President Gianni Infantino said in a statement, as per reports. "We encourage fans everywhere to get ready to secure their place - these will be the most coveted seats in world sport."
Further details about pricing, match schedules, and host city allocations are expected to be released closer to the application window opening.
From purpose-driven work and narrative-rich brand films to AI-enabled ideas and creator-led collaborations, the awards reflect the full spectrum of modern creativity.
Read MoreThe Storyboard18 Awards for Creativity have unveiled a Grand Jury comprising some of India’s most influential leaders across advertising, business, policy and culture, positioning it among the country’s most prestigious creative award platforms.