iD Fresh Food appoints Rajat Diwakar as India CEO; PC Musthafa takes on global CEO role

iD Fresh Food announced today the appointment of industry veteran Rajat Diwaker as the India CEO. Rajat is an industry veteran with a career spanning over two decades in the FMCG industry. In his last role, he served as the Managing Director of Marico Bangladesh Limited. He is also a director on the board of Foreign Investors’ Chamber of Commerce and Industry (FICCI) Bangladesh.

PC Musthafa, wholed iD Fresh for nearly two decades takes on the role of Global CEO while continuing to serve as the Chairman of the Board of Directors. Musthafa will be responsible for global expansions, building food-tech capabilities, strategic acquisitions, inspiring organizational culture and driving iD Fresh’s innovations for the global market.

As part of its growth strategy, iD Fresh will also appoint dedicated Business Heads and CEOs for each International market. In fact, the company is in the process of hiring its US CEO. Currently, over a third comes from revenues outside India. The plan for 2024 is to enter new markets, such as Singapore and Australia, while expanding its footprints in the existing markets.

Commenting on the latest development, PC Musthafa, Global CEO, iD Fresh Food, said, “iD Fresh’s journey so far has been incredibly rewarding, and we continue to make tremendous strides. I am delighted to welcome Rajat Diwaker to the iD Fresh family. Under his able and forward-looking leadership, I’m confident that we will scale new heights and win more hearts in the years to come. And as we embark on new adventures, I am thrilled to lead the brand into new global markets, driven by the incessant consumer love that we have garnered over the years.”