Myntra appoints Shah Rukh Khan as its brand ambassador to put a spotlight on ‘Trend-first’ fashion

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans.

By  Storyboard18Jun 14, 2024 5:13 PM
Myntra appoints Shah Rukh Khan as its brand ambassador to put a spotlight on ‘Trend-first’ fashion
The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company. (Image source: CNBC-TV18)

Myntra, one of India’s fashion, beauty and lifestyle e-commerce destinations, has announced Shah Rukh Khan as its brand ambassador. The Bollywood actor will be seen in Myntra’s ‘Trend IRL’ (trend is real life) campaign that shines a spotlight on Myntra as the go-to platform for Trends from the world of fashion, urging users to discover new trends and stay updated in the constantly evolving world of fashion.

The association with the actor whose fashion choices resonate with millions of Indians, will help build Myntra’s salience with his fans, stated the company.

Vijay Sharma - senior director, marketing, Myntra, said, "We are incredibly thrilled to welcome Shah Rukh Khan as the new brand ambassador of Myntra. He is the OG trendsetter whose influence transcends generations and demographics, making him a timeless icon in the world of fashion and lifestyle and a perfect fit to embody the spirit of our brand. Together with SRK, we aim to inspire a generation of trend-first shoppers to explore the exciting world of fashion on Myntra and discover their personal style!"

Khan, said, “For me, fashion is all about expressing my individuality. Myntra understands India's fashion needs, making on-trend premium and international brands accessible to all. I am delighted to be associated with Myntra, and together with the brand, look forward to inspiring trend-first fashion!”

First Published on Jun 14, 2024 5:13 PM

More from Storyboard18

How it Works

Now you can file Income Tax Returns via WhatsApp

Now you can file Income Tax Returns via WhatsApp

Brand Marketing

'Indian market is witnessing a significant shift toward premium devices', says Qualcomm CMO

'Indian market is witnessing a significant shift toward premium devices', says Qualcomm CMO

Brand Marketing

Gaming firm Nazara acquires 100% stake in Kiddopia's Paper Boat Apps with Rs 300 cr investment

Gaming firm Nazara acquires 100% stake in Kiddopia's Paper Boat Apps with Rs 300 cr investment

Brand Marketing

Tata Digital integrates Tata Shop Share Smile (TSSS) into Tata Neu App

Tata Digital integrates Tata Shop Share Smile (TSSS) into Tata Neu App

Brand Marketing

Asian Paints Q1 FY2025 result: Net profit declines by 24.5% to Rs 1,170 cr, demand hit due to 'heatwave, election'

Asian Paints Q1 FY2025 result: Net profit declines by 24.5% to Rs 1,170 cr, demand hit due to 'heatwave, election'

Brand Marketing

Plum launches Perks, onboards over 50 brands on insurtech platform

Plum launches Perks, onboards over 50 brands on insurtech platform

Brand Marketing

'Ready to mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

'Ready to mix body wash failed for us’, says GCPL’s MD and CEO Sudhir Sitapati

Brand Marketing

ZEEL to raise $239 million through 10-year Foreign Currency Convertible Bonds

ZEEL to raise $239 million through 10-year Foreign Currency Convertible Bonds