Tata Technologies and BMW Group form a joint venture

The joint venture with Tata Technologies will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said.

By  Storyboard18Apr 2, 2024 9:21 AM
Tata Technologies and BMW Group form a joint venture
In automotive software, the focus will be on automated driving, infotainment, and digital services.

The BMW Group and Tata Technologies, a global product engineering and digital services company have announced that they have signed an agreement to form a Joint Venture (JV) with the aim to establish an automotive software and IT development hub in Pune, Bengaluru and Chennai, India. The execution of the JV agreement is subject to review and approval by the relevant authorities. The main development and operations activities shall be established at Bengaluru and Pune. In Chennai, the focus shall be on business IT solutions.

"Embodying the ethos of ‘Engineer in India for the World’, the JV will leverage Tata Technologies’ digital engineering expertise and talent pool in India to contribute to the BMW Group’s strategic expansion of software coding capabilities across global IT hubs and 24/7 operations," the Tata Group company and BMW said.

The joint venture will aid BMW Group in engineering premium products, delivering digital experiences for its customers and propelling its digital transformation journey, the company said. The JV will focus on strategic software development, including solutions for software-defined vehicles (SDV). In automotive software, the focus will be on automated driving, infotainment, and digital services. In business IT, the emphasis will be on digitalization and automation of product development, production and sales.

Tata Technologies will initially incorporate the company as a wholly owned subsidiary. Once closing conditions (including merger control approval) are met by both the parties, BMW will invest in the incorporated company to hold 50 percent of the post investment equity share capital in that entity.

Commenting on the collaboration, Warren Harris, CEO and MD of Tata Technologies, said, “Our collaboration with the BMW Group demonstrates our commitment to providing top-tier solutions in automotive software and digital engineering to customers across the world. Aligned with our vision of engineering a better world, we’re excited to bring our expertise to the forefront, aiding BMW Group in engineering premium products, delivering great digital experiences for their customers and propelling its digital transformation journey in Business IT.”

First Published on Apr 2, 2024 9:15 AM

More from Storyboard18

Brand Marketing

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Jockey taps GenZ with trend-first styling; ups spends on digital and Q-Comm

Brand Marketing

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Brand Marketing

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

'40% of spends are on digital media; Over 12,000 influencers collaborate with our brands': HUL's Nitin Paranjpe

Brand Marketing

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

HUL hikes influencer spends by 40%, ropes in 12,000 creators in FY25

How it Works

Google launches "Offerwall" as AI summaries impact publisher ad income

Google launches "Offerwall" as AI summaries impact publisher ad income

Brand Marketing

Rosé and redundancies: Big tech, big ad spend, and the cost of Cannes amid mass layoffs

Rosé and redundancies: Big tech, big ad spend, and the cost of Cannes amid mass layoffs

Brand Makers

Zohran Mamdani's Bollywood-powered campaign wins NYC Mayoral primary

Zohran Mamdani's Bollywood-powered campaign wins NYC Mayoral primary

Brand Marketing

Colgate India ramps up brand building, automation; Ad spends hit Rs 822 crore in FY25

Colgate India ramps up brand building, automation; Ad spends hit Rs 822 crore in FY25