Google seeks to ease search agreements to avert tougher antitrust penalties

In response to a recent US court ruling declaring its search practices illegal, Google suggests measures to avoid drastic remedies like divesting its Chrome browser.

By  Storyboard18Dec 24, 2024 12:50 PM
Google seeks to ease search agreements to avert tougher antitrust penalties
Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

Google has presented a proposal aimed at easing its search engine arrangements with major partners, including Apple, as per reports.

This move follows a US court ruling that deemed Google's dominance in online search illegal, prompting the tech giant to recommend adjustments designed to head off more severe actions, such as divesting its Chrome browser.

Under the proposed plan, these partnerships would become non-exclusive, granting device manufacturers and browser developers the option to switch default search engines each year.

Despite these changes, Google does not intend to end its revenue-sharing model, which has been highly profitable for partners like Apple—reportedly generating $20 billion in 2022.

The plan is rescheduled for discussion in an upcoming trial in April, where the US Department of Justice is expected to push for broader remedies, potentially requiring Google to divest Chrome or parts of its Android system.

Google argues that its suggested alterations will foster innovation while still preserving its core partnerships.

First Published on Dec 24, 2024 12:50 PM

More from Storyboard18

Brand Makers

From Foam to Fame: How Crocs is strutting its way into the India market

From Foam to Fame: How Crocs is strutting its way into the India market

How it Works

Cable TV industry to meet MIB, will push for Broadcasting Services Bill

Cable TV industry to meet MIB, will push for Broadcasting Services Bill

How it Works

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

MeitY gears up to tackle spam surge on OTT messaging apps; stakeholder consultations likely soon

Brand Makers

boAt's co-founders Aman Gupta, Sameer Mehta witness 91% pay decline in over 3 years

boAt's co-founders Aman Gupta, Sameer Mehta witness 91% pay decline in over 3 years

How it Works

APAC hotel bookings jump 10%, air travel up 7% in Q1 2025: Criteo Report

APAC hotel bookings jump 10%, air travel up 7% in Q1 2025: Criteo Report

How it Works

CBS News Chief Wendy McMahon resigns amid Trump lawsuit, editorial independence concerns

CBS News Chief Wendy McMahon resigns amid Trump lawsuit, editorial independence concerns

How it Works

Only 7% Indians feel obligated to join family business, 83% empowered to explore other paths: HSBC

Only 7% Indians feel obligated to join family business, 83% empowered to explore other paths: HSBC

How it Works

India’s smartwatch market dipped 33% in Q12025, marking fourth successive quarter of decline

India’s smartwatch market dipped 33% in Q12025, marking fourth successive quarter of decline