The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.
Top 5 Indian brands based on number of sponsored posts
Instagram's @Creators - @creators - 920
Sugar Cosmetics - @trysugar - 709
Mamaearth - @mamaearth.in - 687
Dot & Key Skincare - @dotandkey.skincare - 597
Amazon Fashion India - @amazonfashionin - 532
Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.
Data for Top Influencers In India based on engagement rate
Shreya Lenka - @sriyalenka.bs - 43.92 percent
Meenakshi Dileep - @i.meenakshidileep - 41.73 percent
Kartik Wadhwa - @kartikkwadhwa - 40.26 percent
Junaiz - @junaiz.vp - 38.74 percent
Astuti Anand - @astuti_mw - 32.12 percent
Top 5 Instagram influencers in India based on follower growth
(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)
Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent
Prachi Dhingra - @_prachi_dhingra - 932.20 percent
Papri Roy - @papriroy.official - 628.40 percent
Pia Dahiya - @pia_dahiya - 760.30 percent
Savio Barnes - @saviobarnes - 595.30 percent
This week’s Weekly Shorts is written by the editorial team of affable.ai