Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.

Top 5 Indian brands based on number of sponsored posts

Instagram's @Creators - @creators - 920

Sugar Cosmetics - @trysugar - 709

Mamaearth - @mamaearth.in - 687

Dot & Key Skincare - @dotandkey.skincare - 597

Amazon Fashion India - @amazonfashionin - 532

Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.

Data for Top Influencers In India based on engagement rate

Shreya Lenka - @sriyalenka.bs - 43.92 percent

Meenakshi Dileep - @i.meenakshidileep - 41.73 percent

Kartik Wadhwa - @kartikkwadhwa - 40.26 percent

Junaiz - @junaiz.vp - 38.74 percent

Astuti Anand - @astuti_mw - 32.12 percent

Top 5 Instagram influencers in India based on follower growth

(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)

Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent

Prachi Dhingra - @_prachi_dhingra - 932.20 percent

Papri Roy - @papriroy.official - 628.40 percent

Pia Dahiya - @pia_dahiya - 760.30 percent

Savio Barnes - @saviobarnes - 595.30 percent

This week’s Weekly Shorts is written by the editorial team of affable.ai