Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

By  Storyboard18Mar 25, 2023 6:34 PM
Weekly Shorts: Influencer Marketing Brand and Influencer Growth Q1, 2023
In this week's Weekly Shorts, the top brands and influencers have been listed based on their number of posts, engagement rates and follower growth. (Representative Image: Jizhidexiaohailang via Unsplash)

The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end-to-end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.

Top 5 Indian brands based on number of sponsored posts

Instagram's @Creators - @creators - 920

Sugar Cosmetics - @trysugar - 709

Mamaearth - @mamaearth.in - 687

Dot & Key Skincare - @dotandkey.skincare - 597

Amazon Fashion India - @amazonfashionin - 532

Cosmetics and clothing brands remain popular in India. SUGAR Cosmetics, the nation's fastest-growing cosmetic company, was mentioned in many sponsored pieces, followed by the e-commerce company Amazon Fashion India.

Data for Top Influencers In India based on engagement rate

Shreya Lenka - @sriyalenka.bs - 43.92 percent

Meenakshi Dileep - @i.meenakshidileep - 41.73 percent

Kartik Wadhwa - @kartikkwadhwa - 40.26 percent

Junaiz - @junaiz.vp - 38.74 percent

Astuti Anand - @astuti_mw - 32.12 percent

Top 5 Instagram influencers in India based on follower growth

(Data based on the 107,698 influencer proles scanned by affable.ai between January 1 and March 14, 2023)

Mayank Choudhary - @mayank_crazy_tds - 1982.60 percent

Prachi Dhingra - @_prachi_dhingra - 932.20 percent

Papri Roy - @papriroy.official - 628.40 percent

Pia Dahiya - @pia_dahiya - 760.30 percent

Savio Barnes - @saviobarnes - 595.30 percent

This week’s Weekly Shorts is written by the editorial team of affable.ai

First Published on Mar 24, 2023 9:59 AM

More from Storyboard18

How it Works

India-Pakistan tensions to trigger 5–10% dip in H1 2025 AdEx; brands hit pause on high-visibility media

India-Pakistan tensions to trigger 5–10% dip in H1 2025 AdEx; brands hit pause on high-visibility media

How it Works

Defence Ministry urges media to refrain from live reporting of security operations

Defence Ministry urges media to refrain from live reporting of security operations

How it Works

BCCI halts IPL 2025 indefinitely amid India-Pakistan tensions

BCCI halts IPL 2025 indefinitely amid India-Pakistan tensions

How it Works

Indo-Pak tensions: Airlines issue alerts amid airport shutdowns, heightened security

Indo-Pak tensions: Airlines issue alerts amid airport shutdowns, heightened security

Brand Makers

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

Global Ads Spotlight: When AI met Animal Welfare in a Pedigree campaign to boost pet adoptions

How it Works

SRK's dazzling debut, secret guest rules & $75k tickets: Met Gala EXPLAINED!

SRK's dazzling debut, secret guest rules & $75k tickets: Met Gala EXPLAINED!

How it Works

Star to respond against ZEEL's $8 million counterclaim by June 6

Star to respond against ZEEL's $8 million counterclaim by June 6

How it Works

MIB issues advisory to discontinue Pakistani web series, films, music on OTT

MIB issues advisory to discontinue Pakistani web series, films, music on OTT