Zomato has unveiled India's first crowd-supported weather infrastructure, http://weatherunion.com. A proprietary network of 650+ on-ground weather stations, it is the largest private infrastructure of its kind in the country.

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc. Currently available across 45 large cities, Zomato is expanding this in other Indian cities very soon.

This data holds significant potential in unlocking weather use cases for enterprises and research institutes. Having already collaborated with CAS - IIT Delhi, Zomato expects more institutions and companies to benefit from this and contribute towards the greater good of India's economy.

Zomato is now opening up free access to this (through an API) to all institutions and companies in the country.

Also, a lot of Zomato employees have hosted weather stations at their homes. Zomato welcomes volunteers who want to provide us space on their premises to install these weather stations and contribute to nation building.

 

 

Zomato unveils India's first crowd-supported weather infrastructure

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc.

After Hong Kong and Singapore, Nepal bans MDH, Everest

TRAI to mull views on regulations for apps like WhatsApp, Facebook, X, Instagram

Viacom18 - Star India deal: NCLT admits merger scheme

BARC appoints Dr Bikramjit Chaudhuri as its new chief of measurement science and analytics

Wipro appoints Sanjeev Jain as chief operating officer

Tata Technologies' Santosh Singh: Work-life balance is enjoying what I do during work and after work

Representational image via Unsplash

Zee-Sony merger saga ends: Timeline of the failed merger

Why are Indian brands advertising in NYC's Times Square?

What Herman Melville’s Moby-Dick teaches us about leadership

Advertising is in the position where tobacco was: IPG's Arun Kumar 

Biz Moves: Interactive Avenues, Verve Media, Foxymoron and Grapes

There is an opportunity for building a better agency, not just a different one: Manja's Prajato Guha

Shweta Jain joins Leela Group as chief marketing and sales officer

Shweta Jain joins The Leela Group as the chief marketing and sales officer

Ministry of I&B introduces Film Facilitation Office- online portal facilitating effortless transactions for filmmakers

ZEE's Punit Goenka: We have to be frugal, make sure of buying right content at the right price

Is Ajmera Group the brand behind the tragic ad hoarding collapse in Mumbai?

Piyush Pandey

Adtech regulation a priority for Modi govt in third term: MoS Rajeev Chandrasekhar

Credibility of news and platforms are as important as monetisation challenges: Anurag Thakur

HUL: Meet the leaders who have emerged from "The CEO Factory"

Punit Goenka addresses Zee employees; ensures no layoffs due to failed merger

Disney's strategic sale to Viacom18 set to boost market share to 40 percent

The Leader's Edge: Storyboard18 in conversation with leaders, decision makers and disruptors

Nobody’s Perfect Retro Porsche Ad

In Conversation With Raja Rajamannar, Mastercard

Shahid Kapoor And Varun Ganjoo Speaks On PokerBaazi's Campaign

In conversation with IHCL’s Puneet Chhatwal & GroupM’s Kate Scott-Dawkins

Why are brands including e-sports in their sports marketing itinerary?

Storyboard18 x The English Nut: How to pronounce these 10 brand names

Experts' Take On Reinvention Of Ad Campaigns Through Technology

Experts Speak On Key Emerging Trends In Cannes Lions Entries

Leaders of the future have to be outstanding human beings: Nestle MD

In conversation with VMLY&R’s Hari Ramanathan

For Santosh Singh, executive vice president and global head- marketing and BE, Tata Technologies, weekends are a means for him to relax, recharge and bounce back. He stated, "I usually start my day with a morning walk and make sure that the entire family has breakfast, lunch, and dinner together over the weekend. We go out for lunch over the weekend/s, and I spend the afternoons working on sharpening my saw–gen AI for marketing, new areas of growth for engineering companies, etc. Sunday afternoons are all about planning for the week ahead."

<em><strong>Excerpts:</strong></em>

<strong>What aspect of your work inspires you?</strong>

The most inspiring aspect of my work is witnessing the tangible impact our innovations have on the world and crafting the story on how we are engineering a better world for everyone. At Tata Technologies, we are not just engineering products; we are engineering solutions that make the world safer, cleaner, and more sustainable and deliver great value to our stakeholders including our customers, our people, and our key communities. Knowing that our efforts contribute to a better future for everyone motivates me every day to work towards building a brand that talent wants to work for, customers want to collaborate with, and investors want to invest in.

<strong>How do you maintain a healthy work-life balance?</strong>

To me, work-life balance means enjoying what I do during work and after work. As we are in the midst of an organisational transformation journey, a lot of my efforts are aligned with accelerating the business excellence and marketing transformation which covers all of the weekdays and parts of the weekend also. However, I take out some time every day for my walks which are a great time for reflection as well as play with kids before I wind up the day. Over the weekend, I specifically take out time for OTT and some Formula 1 racing, not that the season is on.

<strong>How does your weekend look like?</strong>

Weekends are a blend of relaxation and recharging. I usually start my day with a morning walk and make sure that the entire family has breakfast, lunch, and dinner together over the weekend. We go out for lunch over the weekend/s, and I spend the afternoons working on sharpening my saw–gen AI for marketing, new areas of growth for engineering companies, etc. Sunday afternoons are all about planning for the week ahead.

<strong>Please list some of your favourite pastimes/ hobbies.</strong>

I love going for long walks in the morning and evening and find it to be an excellent way to clear my mind and stay fit. I love spending time watching races and reading about the new developments that each of the team/s are bringing on.

<strong>What brands and tech gadgets are you currently obsessed with?</strong>

On the gadget front, I am quite taken with the latest wearables like the Apple Watch Ultra, which offers incredible health tracking and connectivity features.

<strong>Are you binge-watching any content these days? If so, which one(s) and where (platform), and the lessons you have learned from it/them?</strong>

Yes, I have recently been binge-watching "The Last Dance" on Netflix, which chronicles the career of Michael Jordan and the 1990s Chicago Bulls. It is not just about basketball; it’s about leadership, perseverance, and the relentless pursuit of excellence. The documentary provides valuable insights into the importance of a strong work ethic, and how to handle pressure and expectations. I am also watching all the Formula 1 races as they represent the pinnacle of competitiveness and excellence and there is a lot that we can learn from them.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/crompton-greaves-pragya-bijalwan-always-plan-your-day-because-a-lot-of-things-are-unpredictable-30037.htm">Crompton Greaves’ Pragya Bijalwan: If you fall seven times, stand up eight times & you’re sure to win</a> 



Broadcast Audience Research Council (BARC) India has announced the appointment of Dr Bikramjit Chaudhuri as its new Chief of Measurement Science and Analytics. 

He will succeed Dr Derrick Gray, a veteran audience measurement and advanced analytics executive, who has been a member of BARC India for six years.

Dr Bikramjit Chaudhuri (Bikram) is a Ph.D. from IIT Bombay and holds a Master of Statistics degree from the Indian Statistical Institute, Delhi. He comes in with experience spanning over three decades in the areas of Statistics, Stochastic Modelling, Market Measurement, Consumer Segmentation, AI and ML, Demand Forecasting and Big Data Analytics. He has several research papers, publications, and patents in these aspects under his belt.

Bikram is currently associated with the Datamatics Group of Companies as the Global Head of Data Science and Advanced Analytics, since 2016. Prior to Datamatics, Bikram has held multiple leadership roles, and has led large teams of senior talent across levels at KPMG, Nielsen and ZS Associates.

Chaudhari said, "I am excited to join BARC India as the Chief of Measurement Science & Analytics. It will be an absolute honour and privilege to be a part of a multitalented and versatile team that runs the largest Audience Measurement system in the world, in one of the most complex multimedia markets. I am looking forward to leveraging my deep expertise and diverse experience to further evolve the current measurement system to meet the growing needs of the industry. Looking forward to an exhilarating journey and a fulfilling association with BARC India."

Nakul Chopra, Chief Executive Officer, BARC India, said, “Derrick has been a wonderful partner, a mentor and a friend to numerous individuals and industry peers. We congratulate him as he embraces his next adventure and wish him nothing but the absolute best. In his stead, I’m happy to welcome Bikram to the BARC India family. He brings deep knowledge and rich expertise in Big Data, Research and Business Intelligence. I’m confident that with his strategic vision and passion for excellence, he will not only uphold the legacy Derrick leaves us with, but also help navigate our future in this fast-evolving environment.”



Acer Group, a global leader in IT and technology solutions, announced its entrance into the consumer electronics market with the launch of Acerpure brand in India at a launch event in Bengaluru. 


The launch event saw the presence of Andrew Hou, president of Pan-Asia Pacific Operations at Acer Group; Harish Kohli, president and managing director of Acer India, Sudhir Goel, chief business officer, Acer India; Stanley Kao, president, Acerpure Inc.; Vasudeva. G, director, Acerpure India, and Sunil Vachani co-founder and executive chairman from Dixon Technologies.

 

At the launch event, Acerpure unveiled its flagship product, Acerpure TV, featuring state-of-the-art technology and a viewing experience. Launched in four sizes 32, 43, 55, and 65 inch, Acerpure TVs boast enhanced contrast, deeper blacks, and dazzling brightness, stated the company.

 
Additionally, Acerpure showcased a diverse range of consumer electronics products, including Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, two robotic vacuum cleaners, Hair Dryer, and Hair Styler. Acerpure India plans to diversify its offerings, introducing a range of products including, refrigerators, air conditioners, washing machines, and more.

 

Another highlight of the event is an announcement on a Make-In-India partnership between Acerpure and Dixon Technologies, the leading Indian electronics manufacturer, wherein Dixon will undertake the manufacturing of Acerpure products in its facilities starting with state-of-the-art TVs. Leveraging local manufacturing capabilities, this collaboration is not only set to empower local talent but also catalyze technological innovation and foster job creation.

 

Andrew Hou, president of Pan-Asia Pacific Operations at Acer Group said, "We are excited to launch Acerpure in India. The Indian market holds immense potential for Acerpure's growth and innovation. With our focus on technological excellence and sustainability, we are well-positioned to meet the evolving needs of Indian consumers. As we venture into this new market, our dedication to innovation remains unwavering. Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics with a key focus on Make-In-India.”

 

Harish Kohli, president and managing director of Acer India, expressed his enthusiasm about the launch, "As we embark on this transformative journey with Acerpure's debut in India, we are exhilarated by the opportunity to contribute to the nation's burgeoning consumer electronics market. This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future."

 

Sunil Vachani, co-founder and executive chairman of Dixon Technologies, expressed, “Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India's self-sufficiency and global competitiveness in the electronics sector. Aligned with the 'Make in India' initiative, our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent. This partnership underscores our unwavering commitment to delivering high-quality, Made in India products, marking a notable milestone in our relentless pursuit of excellence."


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/deloitte-generation-ai-is-creating-sustainable-workloads-and-increasing-productivity-31741.htm">Deloitte: Generation AI is creating sustainable workloads and increasing productivity</a> 

Acer Group launches Acerpure; marks its entry into consumer electronics category

Netflix and the NFL, the most-watched sports league in the US, have announced a three-year deal to stream games on Christmas Day. The streaming giant will carry two games this year and at least one game in 2025 and 2026.  It is reported that Netflix will pay less than $150 million per game.

Netflix began airing NFL programming last year with the series “Quarterback." A series on wide receivers will premiere this year. It also live streamed the Tom Brady roast on May 5 and will have a 10-part documentary series later this year on Jerry Jones and his ownership of the Dallas Cowboys.

Netflix's foray into carrying live sports began last year, but they were exhibition events in golf and tennis. “People love football and we do, too. These games go with our big-event live strategy of all the live programming we have done in this last year — like The Tom Brady roast, the Netflix Slam and the upcoming Jake Paul vs Tyson boxing match. We’re excited about having the NFL conversation around Christmas Day,” said Bela Bajaria, Netflix’s Chief Content Officer.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/digital/in-numbers-netflixs-ad-supported-plan-now-has-40-million-monthly-active-users-31655.htm">In Numbers: Netflix’s ad-supported plan now has 40 million monthly active users</a>

Netflix continues its bet on live events, signs deal to air NFL

It was in the year 1970 when Durex first got into advertising globally. Fast forward to 2010, they were acquired by Reckitt Benckiser, and since then, most of the advertising campaigns from the brand have been known to highlight sexual wellness and a healthy sex life.


<img src="https://images.storyboard18.com/storyboard18/2024/05/Untitled-design-2024-05-16T083008.624-2024-05-9dbc24264b6b3d3af0cf5c7e2bb77256.jpg" alt="" width="938" height="938" class="alignnone size-full wp-image-31618" />


On May 13, Durex launched a campaign on Durex Lubes, #ExplorersWanted, where human anatomy was used as a bodyscape. As Anusheela Saha, national creative director and head of design, FCB India, explained, “A lot of Durex consumers did not know what Lubes were. Hence, the market penetration of Lubes has always been very minimal. Lubes are a product for a specific need, but we just wanted to explore Lubes in a new way, maybe as a tool for foreplay or as a tool to spice it up for couples’ sex life.”

Saha talks about the #ExplorersWanted campaign, marketing the brand, and more.

<em>Edited Excerpts</em>

<strong>Could you explain the genesis of the campaign?</strong> 

When we got the brief, we came across a very interesting data point. We got to know two things. About 70 percent of the Indian married couples were open to experimentation in their sex lives.

A lot of Durex consumers did not know what Lubes were. Hence, the market penetration of Lubes has always been very minimal. Lubes is a product for a specific need, but we just wanted to explore Lubes in a new way, maybe as a tool for foreplay or as a tool to spice it up for couples’ sex life. 

And that's when we came upon the term ‘Explore’. How do we explore what's already there? The moment I heard ‘Explore’, John Mayer's song was going on in my head, which said, ‘Your body is my wonderland’. And from exploration, we actually came to the landscape.


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The song itself lends itself to such gorgeous imagery, of exploration between a couple and therefore takes lovemaking to a different kind of exploration. And that's what we wanted to do with Lubes. So, ‘Wonderland’, which John Mayer calls, became ‘Bodyscapes’. 

We actually thought of using human anatomy as bodyscapes and almost like how we would explore things. And, when we are going on vacation, we have favorite spots to visit. For example, Cape Town, Kyoto and all these amazing vacation spots were given amazing names.

So, Kyoto actually became K Y O T O E. You know, and Cape Town became NAPE TOWN. The Czech Republic became the CHEST REPUBLIC. It was quite an exploratory trip that we had when we were doing the creative and hats off to the brand team for actually buying a concept like this, Because, whoever's seeing the work, they're all saying, ‘This is so unlike the regular work on Durex’. This is because, from the beginning, it was thought of as pieces of art and it is almost a surreal journey into lovemaking and foreplay.

Therefore the hashtag ‘ExplorersWanted’. 

<strong>Could you explain the media mix and marketing mix for the campaign?</strong>  

This product has a very limited market penetration. There are only very few people who would have heard or who would have known the existence of Lubes as a product.

Therefore, the media mix that we went with was specifically digital, and not meant for television. And when we kind of came up with the main idea of ‘Bodyscapes’ and ‘Explorers Wanted’, what we actually thought could be an interesting way of looking at it and to give it a different kind of breadth was to look at travel influencers.

That's when we approached Savi and Vid (@bruisedpassports). We also approached Daizy and Ankit (@the.vogue.vanity). Then there was Saloni Chopra and Rahul Bhattacharya (@unplannedby) and they are well known travel influencers with great following. We gave them the brief that if you were to go on a vacation and you were to go and explore your favorite spot, how would you do it?

Therefore, we launched teaser campaigns, which actually have the couple probing the audience to guess what could be a favorite spot. Somebody says, Cape Town and in the next one, Nape Town bit of the edit of the film plays.

<strong>We are living in a very polarised environment where anything or everything pertaining to crucial subjects receives backlash or criticism. Were there any sort of inhibitions or challenges during the making of this campaign? </strong>

There were no inhibitions. The brand team was fabulous for picking up such a subject and giving it to us. There was almost a free hand to do a lot with the filmmaking, because this is filmmaking at its very granular best.

What we did face a little bit of a challenge was with the strict guidelines put down by Meta. Hence, we had to put it in the guardrail and yet make bodyscapes work. So, that was very tricky because partial nudity or nudity on Meta is not kind of permitted.

So, how we could play the game was tricky. But, as you can see, the campaign is very much live on Instagram and is getting lots of love. So, we managed to kind of go past it in a different way.

<strong>Let's be honest. The word ‘Sex’ is still considered a taboo in India. From your observation, how have discussions around this subject improved in India?</strong>

Whether it is India or abroad, sex will always be considered a taboo topic.

In some places, it will be given a little bit more leeway. In more conservative countries like India, it will be a lot more restrictive. But, when we approach a brand like Durex, we know what is the purpose of the brand to exist. And, we actually have to keep these things in mind.

So we went ahead with an idea, which we knew that a lot of people may say, ‘Oh my God, it was just too bold.’ ‘Oh my God, did they really have to go through this route?’ ‘Was there no other way to do a Lubes commercial?’ But we believed in an idea and we actually treated lovemaking like a piece of art.


So, when you treat something, which is taboo and give it that breadth in the form of a piece of art, then it becomes very acceptable because when we put the lens of art, then society seems to be a bit more acceptable to a lot of things because it's art.

In no way, you would see anything cringeworthy in the piece of work. It's just so liberating to see it as a canvas of art actually. 

<strong>Since when has FCB India been handling the mandate of Durex?</strong>

We don't work on Durex as a brand. This was actually a one off project. But, it's just that they were kind of struggling to crack something on Lubes for quite some time. And they had heard of the kind of work that we do.

So they reached out to us. We went armed with concepts and this was one of the concepts they picked up. We can all see how it looks now.


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/storyboard18-exclusive-dettol-and-durex-maker-reckitt-benckiser-india-calls-for-media-pitch-7859.htm">Storyboard18 Exclusive: Dettol and Durex-maker Reckitt Benckiser India calls for media pitch</a> 

When a taboo topic is given the shape of an art, then it becomes acceptable: FCB India’s Anusheela Saha

Spice Money has announced the launch of its VIP Program, designed to provide a four-fold exclusive benefit package to its network of 14 lakh Adhikaris. This program is tailored to enhance their experience and drive growth in their businesses. This initiative in the segment is designed to offer premium benefits, personalized assistance, and exclusive earning opportunities, ensuring that high-transacting Adhikaris receive exceptional service, support, and priority attention. 

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This program aims to identify and reward the top-performing Adhikaris(Merchant)by providing them with a clear path to increased earnings and enhanced services. This initiative will lead to the loyalty of Adhikaris, ensuring their commitment to the Spice Money platform through exclusive benefits and additional earning opportunities. Any Adhikari (Merchant) looking to advance within the Spice Money network can join the VIP Program.

<strong>Key Features of the VIP Program:</strong>

·Transactional Benefits: Adhikaris enrolled in the VIP Program will enjoy additional commissions on core products such as Aadhar-based withdrawals AePs, DMT, and financial services products like opening of CASA and consumer loan products.

·Care Benefits: VIP Adhikari's will receive special care and support due to their high transaction volumes, ensuring seamless operations and maximizing transactional volumes.

·Discounts on Services & Hardware: The program offers discounts on hardware, including the change of biometric devices as per UIDAI guidelines as an industry-wide change in the ecosystem, leading to a reduction in fraud.

·Personal Benefits: Spice Money is also committed to offering personal benefits such as insurance and scholarships for Adhikari's children, providing a holistic approach for a Nanoprenuer to grow their business

The VIP Program is open to all Adhikaris aspiring to advance in their Spice Money journey. Adhikaris can choose from three levels of subscription plans, Basic, Advance and VIP plans starting at Rs. 199 as an introductory monthly price, tailored to meet varying needs and preferences. 

Dilip Modi, Founder & CEO, Spice Money, said, “The VIP Program is a testament to our commitment to acknowledging and rewarding the outstanding performance of our top Adhikaris. This initiative provides them with a clear pathway to increased earnings and superior services, aligning with our mission of fostering financial inclusion and empowerment in emerging India.”

Kuldeep Pawar, Chief Marketing Officer, Spice Money, said, ”I am thrilled to introduce our VIP Program, another game-changing initiative from Spice Money tailored to elevate the journey of our high-transacting Adhikaris. This program not only recognizes the exceptional performance of our top Adhikaris and rewards it but also enhances their experience with exclusive benefits and personalized services. This initiative highlights our unwavering dedication to empowering our partners and revolutionizing rural banking in India”

Spice Money launches VIP Program to scale up its network of 14 lakh rural merchants

"The brands have something to lose even though it's not their fault." 

On May 13, an illegal hoarding came crashing down during a sudden dust storm and unseasonal rain in Mumbai. The incident claimed 14 lives. A case has been registered against the owner of Ego Media Private Limited, Bhavesh Bhinde, who is currently absconding. But advertising veterans say that accountability and responsibility should go further as the menace of illegal ad hoardings has long plagued Indian cities and towns.   

Read their candid views here. 

<strong>Bobby Pawar, former chairman and chief creative officer, Havas Group</strong>

The billboards on top of buildings, on the side of buildings. How well are they installed? Has anybody checked? This incident brings all of this into question. 

Unfortunately, the apathy in this country is so strong, but some rules need to change. There needs to be governance on these aspects. Because like it or not, they're constructed things. And there needs to be a safety certificate for all of these.

Otherwise, who knows what will happen next time. If outdoor people don't do it, the agencies and marketers need to say, “We need to understand that billboards are safe. It is certified to be safe before we put anything up.” Just imagine, if there was a baby oil messaging on the billboard. And it falls and kills a few mothers. The brands have something to lose even though it's not their fault.

All of us need to work towards the betterment of the society we live in. In a civilized society, these things shouldn't happen because this is negligence.

Read More: <a href="https://www.storyboard18.com/special-coverage/mumbai-billboard-collapse-scope-of-disaster-management-act-in-providing-accountability-and-relief-31475.htm">Mumbai billboard collapse: Scope of Disaster Management Act in providing accountability and relief</a>


<strong>Sandeep Goyal, managing director, Rediffusion</strong>

Random outdoors (especially the illegal ones) are leading to visual pollution - making our cities look ugly and dirty. This mushrooming of hoardings everywhere is also a serious traffic hazard and now as we have seen a life hazard.

<strong>KV Sridhar, global chief creative officer, Nihilent Limited</strong>

Agencies have nothing to do, and they will only put out the message. The owner of the outdoor hoardings is at fault followed by the government agencies, which have given licenses are at fault. Illegal hoardings are rampant in Bombay because of the cost and money which is involved. Hoardings followed by trees are the first casualty of any cyclonic effect that has happened in Mumbai.

No permission should be given to construct such large hoardings without testing their ability to withstand the calamities. And some standards need to be there.

Delhi has banned outdoor hoardings. Then, people found a way of advertising in public places like malls etc. Delhi is much better in terms of organized outdoor advertising as compared to Bombay. Delhi and many cities in the world have shown us the way as to how to manage messaging. 

The issue is safety, people and then the environment. Any illegal activity happens with bribery and then greed for money.

Read More: <a href="https://www.storyboard18.com/special-coverage/mumbai-ad-hoarding-collapse-regulatory-machineries-like-ooh-association-have-failed-to-recognise-importance-of-public-safety-says-ad-veteran-31483.htm">Mumbai ad hoarding collapse: “Regulatory machineries like OOH Association have failed to recognise importance of public safety,” says ad veteran</a>


<strong>Durba Mandal, head - OOH business, Cheil India</strong>

The collapse of the Billboard in Ghatkopar, Mumbai, is indeed very unfortunate which should have never happened. First and foremost accountability needs to be fixed without fear or favour.

Over the years, the OOH industry has become more regulated than before, but an incident like this is surely an indication that we have a long way to go. Enforcement of existing regulations is the key to avoiding such situations in future.

This incident has become national news with authorities at the highest level taking stock of the situation. The local authorities of metropolitan areas would certainly go for an audit. 

There could be a possibility of more inventory being declared unsafe, creating a shortage of legal and safe inventory. Approvals on upcoming media may also be relooked by authorities. Other metro cities might also take note and issue safety notifications or audits in their area.

Considering that campaign planning for H2, including the festive season is underway, the new regulations can impact in a big way. 

Read More: <a href="https://www.storyboard18.com/how-it-works/mumbai-illegal-hoarding-collapse-bmc-to-take-legal-action-against-ad-agencies-31392.htm">Mumbai “illegal hoarding” collapse; BMC to take legal action against ad agencies</a>


<strong>Agnello Dias, co-founder, Spinach Experience Design</strong>

My take on ANYTHING illegal, leave alone illegal hoardings, is that they should not exist.

Normally hoardings do not have high ROI in national marketing campaigns so at best they are a support medium to the mainstream media. But some places, like Mumbai, have extremely high local purchasing power and therefore it leads to rampant erection of hoardings with disregard to all regulatory norms. This has to be strictly monitored and controlled exactly the way one would control any other potentially dangerous industry.

I feel the impact on the ad industry is peripheral and is definitely not worth the risk to lives and property.

It’s largely legacy and is perhaps more prevalent in the centres that have had a long cinematic legacy like Chennai, Mumbai as it is an industry that has traditionally seen hoardings as the main medium. Today it continues more as a legacy habit than a real brand-fronting medium.

<strong><em>#FreeOurSkylines - Fight against illegal ad hoardings: A terrible tragedy struck on May 13 after a 100-foot-tall illegal billboard fell at a petrol pump in Ghatkopar during dust storms and unseasonal rains in Mumbai. The killer hoarding caused the deaths of over a dozen people and injured many others. The catastrophic incident outraged citizens who have been dealing with the menace of illegal ad hoardings. The people don't want just answers but solutions, as they turn to civic authorities, advertising agencies, industry bodies, brand marketers, and media owners, to take responsibility and fight against the menace of illegal advertising hoardings. So speak up and join the #FreeOurSkylines movement. Write to us at Storyboard18@nw18.com with your concerns and views, and let’s make our cities safer together.</em></strong>

Read More: <a href="https://www.storyboard18.com/how-it-works/eknath-shinde-directs-bmc-to-audit-and-remove-dangerous-hoardings-in-mumbai-31432.htm">Eknath Shinde directs BMC to audit and remove dangerous hoardings in Mumbai</a>



"Imagine if there was a baby oil messaging on the billboard. And it falls and kills a few mothers"

BAJAJ, a consumer appliance brand, has released a CGI video, an extension of the ongoing multi-media campaign for its air cooler range. 

Set in Delhi's Connaught Place, the brand’s CGI ad campaign sees people shielding themselves from the scorching sun on a bustling street, stated the company. While the extreme heat drains one and all, a larger-than-life BAJAJ air cooler emerges from a billboard and delivers a strong gush of refreshingly cool air. 


<blockquote class="instagram-media" data-instgrm-captioned data-instgrm-permalink="https://www.instagram.com/reel/C6vRdVJhtcn/?utm_source=ig_embed&amp;utm_campaign=loading" data-instgrm-version="14" style=" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);"><div style="padding:16px;"> <a href="https://www.instagram.com/reel/C6vRdVJhtcn/?utm_source=ig_embed&amp;utm_campaign=loading" style=" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;" target="_blank" rel="noopener"> <div style=" display: flex; flex-direction: row; align-items: center;"> <div style="background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;"></div> <div style="display: flex; flex-direction: column; flex-grow: 1; justify-content: center;"> <div style=" background-color: #F4F4F4; 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overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;"><a href="https://www.instagram.com/reel/C6vRdVJhtcn/?utm_source=ig_embed&amp;utm_campaign=loading" style=" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;" target="_blank" rel="noopener">A post shared by Bajaj Electricals Ltd (@bajajelectricals_ltd)</a></p></div></blockquote> <script async src="//www.instagram.com/embed.js"></script>


Devika Sachdev, head of advertising and brand management at Bajaj Electricals Limited says, "At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today's generation in an engaging manner. Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.”


<strong>Read More:</strong> <a href="https://www.storyboard18.com/quantum-brief/is-cgi-in-advertising-becoming-an-overkill-17098.htm">Is CGI in advertising becoming an overkill?</a> 

Bajaj rolls out a CGI video for its air coolers range

If capitalism had its version of Agitprop, its two main heroes would be PowerPoint and Excel.


They would be celebrated as tools that revolutionised and transformed business management. Without a doubt, they have had a massive impact. Whether as carriers of prior information, facilitators of analysis or creators of meta thinking, they established themselves as the ‘always on’ tools especially for those who were set to climb the ladder fast. 


This impact helped create, sustain and grow the mystique of the business mandarin. In myriad ways, they were invaluable to the ‘behind-the-curtain’ players who formed the establishment glue, the grout in the interdepartmental tiles as also to those who did customer facing razzle dazzle. In terms of packaging and distribution - PowerPoint and Excel came to hold sway.


But, are they fit for purpose and has this impact only been positive?


PowerPoint is more fundamentally flawed. It is a poor tool and has made both medium and message shrink. Intrinsically, it isn’t suited for what it is meant to accomplish in terms of clear, engaging, sharp communication. Sharp imagery, a few bullet points and a narrative often trumps thorough analysis and case supporting documentation. It is used indiscriminately for big bold ideas as well as the minutiae. It only follows a sequential, linear narrative. 


Could a general plan battle with PowerPoint inputs? Could an advocate convincingly argue with it in a court of law? Is it telescopic or microscopic in its net effect?


When done differently, it often gives rise to another issue, namely over stuffed presentations. But saying “apologies for a busy slide” is all it takes to brush away the illegible density. 


I have seen multiple slides in one or beastly innovations such as one slide with multiple links that go to other slides only to return to the nominal single slide.


The very ephemeral nature of such an arrayed display - boring or bedazzling - as it may be means that each slide appears for a few seconds before a puzzled, distracted or engaged audience. The etiquette of posing questions together at the end means the ‘peak end effect’ inevitably takes hold. Often, all you remember is the high point and the conclusion.


The celebration of PowerPoint is however a symptom and not the cause. 


Reductive, shorthand summarisation has become the preferred mode for collective discussions. There is not much bandwidth for detailing. An impactful image becomes a substitute for a cogent argument rather than a support for it. I am all for visually attractive, clutter breaking and compelling imagery but must the horse ride the man? Truly, does a picture say more than a thousand words? When the need for quantitative substantiation is felt, numbers march into the cramped space and infographics take pride of place. But it’s self-selection of data that happens most of all. People choose to see what they want to see.  


PowerPoint is a great tool for advocacy but not critical analysis. 

The recipe has become more important than the dish.


There is also the futility of the pre read. PowerPoints are often circulated prior to meetings and distributed far and wide. Hence there is an urge to be armed with additional content to drive specific agendas during meetings. 


A simple litmus test is whether a presentation is self-explanatory without the presenter. I am not disputing the critical role of the narrative, but every presenter wants attention and that leads to message mutation.


The detailing must be to a level of sufficiency. Brevity is the soul of the nitwit.


If you make PowerPoint presentation an end rather than the means, you will end up making a puréed mess of your ideas, and you have no choice in the matter.


Let me now deal with Excel. I believe Excel is the single most transforming element of what has made modern business what it is. It was like a cannon to the ramparts of feudal management. It blew old style marketing and creative industries to bits. 


It all started with the advent of the spreadsheet. This came in the early 1980s shortly after the introduction and widespread adoption of the IBM PC: VisiCalc, followed by Lotus 1-2-3, and then, of course, Microsoft Excel as a part of MS Office. 


<strong>Working a spreadsheet made business a malleable reality. It visually gave birth to the bottom line.</strong> Change the numbers up and the bottom line changed from red to green. <strong>Whereas real business was dealing with frictional ground realities, excel made every scenario a gamed outcome. If it could be on excel, what prevented it from being real on ground?</strong> 


‘Go to market’ strategy became subservient to excel. 


<strong>Old style business began to look sloppy, wasteful and plain.</strong> 


<strong>‘Excel men’ derived power from mathematical certainty whereas creative business was messy, loud and chaotic in comparison.</strong>


<strong>Power shifted towards formality and reserve. Men became cooler than the air conditioning. You counted only if you could be counted to deliver the numbers in the cells.</strong>


<strong>Financial engineering became the domain of the high-flying manager. Convening rights and allocation of resources got determined via outcomes from the spreadsheet. Excel made effects and countereffects easy to visualise and all fantasies seemed within grasp.</strong>


A patina of seriousness was acquired by the excel man. He was seen as wise and careful -someone sober, clinical, precise, and forever ready. He held the cards and didn’t need to show his hand. 


This ex parte advisory had a lugubrious air, implied authority and was blessed with Delphic certainty. It was inherently at conflict with the hopeful, familial charters of old business. 


<strong>Excel created a vehicle for defining value. It made the old corps tetchy. But they had no option but to lump it. Any large corporation is a confederacy of noncooperative parts. The excel yoke put everyone in one line. </strong>


<strong>For all its intentionality, the ‘excel projection’ gave its controllers a certain degree of ritual deniability.</strong> After all they just ran the numbers. If the targets were not achieved, the line managers and operators were to be held accountable. 


<strong>With excel power, even the sub-rosa parts of business became a sound and light show - dynamic, dramatic and dangerous. The consumer reality became subservient to higher order lines like technology, supply and cost.</strong>
 

<strong>Marketing and management now suddenly demanded a different type of  temperament. Without the excel seal of approval you were only a poet.</strong> 


By the 90s, the old order was being swept away as the millennium melted away into a sunset. Absolute novices, powered with the right to analyse and manipulate numbers—took over unassailable, solid, and essential brands. 


It was a revolution: new against old, analytical stars against storytellers, financial visionaries against business as usual. True or not, that’s how it was framed. Brand building, which used to be an institutionalised, specialized, creative, viscous activity—became everyone’s playing field. 


He who had the excel sheet controlled the dream. Financing something, anything, became the central economic activity.


Whilst the marketing culture at large was being dumbed down, the excel culture was getting smarter, more competitive, oppressive and, adamant in its pursuit of the ‘excel outcomes’.


From being the core of a business, the brand became a great abstraction. Businesses could be broken up, sold in parts, merged and dissolved.


A page of PowerPoint and a sheet of excel was all that mattered. 


<em><strong>Shubhranshu Singh is VP and CMO, Tata Motors CVBU. He writes Simply Speaking, a special column on Storyboard18. Views expressed are personal.</strong></em>


<strong>Read More:</strong> <a href="https://www.storyboard18.com/brand-makers/i-am-more-hungry-for-artificial-imagination-than-for-artificial-intelligence-shubhranshu-singh-21029.htm">I am more hungry for artificial imagination, than for artificial intelligence: Shubhranshu Singh</a> 

Excel - That is the powerpoint of it: Read Shubhranshu Singh's take on how Excel forever changed business and marketing

Farmley, has announced its transition to becoming completely palm oil free. Backed by extensive research and development, Farmley, with a year long mission of phasing out palm oil with healthier alternatives like olive oil, ghee or zero-oil across its entire range of products, has further solidified its commitment to redefining healthy snacking for its consumers. Palm oil, a commonly used vegetable oil, has raised environmental and health concerns due to its high saturated fat content. In an industry where the development and sale of blended palm oil is the norm — which includes 80-90% of palm oil and only 10-20% olive oil — Farmley is one of the first brands that is 100% Palm Oil-Free.

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While creating a completely palm oil-free product range, Farmley has launched  the "Palms Off Palm Oil" campaign, to raise awareness among consumers about the harmful effects of palm oil on health. It also aims to educate consumers about the negative impacts of palm oil production on the ecology, as it contributes to deforestation, destruction of wildlife habitats and climate change.

Expressing his delight in steering the transition to 100% Palm Oil-Free products, Akash Sharma, Co-Founder of Farmley, said, "At Farmley, prioritising the well-being and satisfaction of our consumers stands at the forefront of our mission. We began our journey 6 months ago to go completely palm oil free when a few of our  customers expressed resentment towards our products being made in palm oil during our regular customer feedback surveys. Customer feedback is not just a suggestion box for us; it's a guiding light that impacts our business decisions. We are happy to be among the first to transition our entire range of products to being completely palm oil free by replacing it with zero-oil, olive oil, or ghee. While this move will cater to the health of the nation, from a business perspective, it will provide us a first-mover advantage into an emerging F&B segment, which focuses on food quality and health. As we continue to innovate and improve, we remain committed to providing snacks that are not only delicious but also mindful of our planet and its inhabitants."

A study published in the National Library of Medicine reveals that palm oil is used in almost half of the most commonly consumed food and consumer items, including popular snacks. Composed of 50% saturated fatty acid, it increases LDL or ‘bad’ cholesterol levels in the bloodstream, increasing the unhealthy fat content in the human body while elevating the risk of cardiovascular diseases in people.

Farmley goes 100 percent palm oil free across its product range

The May wave of the Ipsos IndiaBus Happiness Monitor 2024 shows a slight uptick in happiness (of 1 percentage point) over the previous month, with at least 77 PERCENT urban Indians claiming to be happy; and with a major jump in happiness among full time parents/ homemakers (84 percent, +5 percent), and females (80 percent, +3 percent), maybe to do with much reprieve from morning drill of schools, with the onset of the summer vacation and the holiday season.

Some cohorts were seen to be more happy: like those from north zone (86%), west zone (85%) and east zone (80%), tier 1 cities (88%), 45+ (80%) and from
SEC A households (80%). While, largely across demographics over 70 per cent citizens were seen to be happy, the only exception continued to be the south zone with only 1 in 2 claiming to be happy (54%, -1%), and seeing a 1% dip over April. SEC C saw an increase in happiness of 5% points to 76%, while students (78%,+2), those with high education (78%, +2) and low education (77%, +1) also reported increase in happiness levels.

<strong>How happy are Indians in their daily lives</strong>

The survey also captured happiness across a host of parameters and interestingly for most of the parameters, citizens reported an increase in happiness over the previous month. Happiness was seen most around family (79%, +1%), followed by health (74%, =), friends’ circle (72%, +1%), employment (67%, -2%), colleagues (66%,+1%), economic conditions (64%, +3%), neighbours (64%, +4%) and situation in the country (63%, +1%) and situation in the world (58%,=).

Summarizing on the findings of the survey, Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, CSR and ESG, said, "We see
improvement in happiness scores across most demographics and parameters. Those from north, west and east zone are happier than their counterparts from south zone. Also, tier 1 residents are happiest, which could be because of the good quality of life – decent income with lower cost of living, as compared to the metros. 

Also homemakers/ full time parents have seen an uptick in happiness scores, maybe to do with the summer break for children and the holiday season. We see an interesting trend around economic conditions and work – while citizens claim to be happier around their economic conditions, at the same time happiness around work has seen a dip. Probably it reaffirms that money needs hard work to grow. There is stability seen around their views
around the prevailing situation in the country and the situation in the world. The survey clearly shows that happiness is not just a feeling but impacted by different areas in one’s daily life. And any major alterations in the situations can upset the happiness apple
cart.

Ipsos reports 84 percent jump in happiness among full time parents and homemakers

Anupam Mittal, founder of Shaadi.com and Shark Tank India judge, recently discussed the increasing influence of Generation Z in the workforce on LinkedIn. The outspoken founder called for people to understand the generational differences while not losing sight of what is eternally true. 

"'Gen-Z is spoiled, entitled, and a nightmare to work with.' I've heard many people say it and tbh, at times, I have felt it too," he said, before sharing his take. 

"When people imagine GenZ workforce, they think: Remote work preferences, an unreasonable emphasis on work-life balance, a desire for numerous, often elaborate, workplace perks. And what happens? Companies bend over backwards rewriting policies to appease them. Alternatively, they take a hard stance against any special treatment. Either way, it can cost them dearly," he said. 

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Mittal added, "In my view, entitlement might work at times, especially when cos are desperate to hire, but let me tell you the harsh truth - As GenZ become a bigger & more imp. part of the workforce, the pendulum will swing back hard. The age-old principles will apply again! Because at the core, ONLY 1 thing has ever really mattered -> Are you delivering the results you were hired for?" 

The celebrity founders said that when we go back to any generation and the vital elements remain unchanged, highlighting three elements. 

Commitment - To your job & the outcomes you signed up for

Discipline - Showing up and putting in the hours needed

Hard work – Doing whatever it takes to get shit done

"This may feel like old-fashioned advice, but these values have stood the test of time for good reason—they work," he said. 

"Sure, I’m all for flexi-work, innovation and shaking things up. Every generation arrives with a fervour to rewrite the playbook, and my own career was built on challenging the status quo. But companies doing so without attention to their context, industry, & ambition could seriously harm their culture. And GenZ, if you want to be a leader & desire the perks that come with it, you will have to come around to the above values. There’s no sidestepping the grind if you want to reap the rewards." 

What’s Anupam Mittal’s take on GenZ in the workplace? Find out.

Zomato has unveiled India's first crowd-supported weather infrastructure, http://weatherunion.com. A proprietary network of 650+ on-ground weather stations, it is the largest private infrastructure of its kind in the country.

These weather stations, developed by Zomato, provide localised, real-time information on key weather parameters such as temperature, humidity, wind speed, rainfall etc. Currently available across 45 large cities, Zomato is expanding this in other Indian cities very soon.

This data holds significant potential in unlocking weather use cases for enterprises and research institutes. Having already collaborated with CAS - IIT Delhi, Zomato expects more institutions and companies to benefit from this and contribute towards the greater good of India's economy.

Zomato is now opening up free access to this (through an API) to all institutions and companies in the country.

Also, a lot of Zomato employees have hosted weather stations at their homes. Zomato welcomes volunteers who want to provide us space on their premises to install these weather stations and contribute to nation building.

 

 

Elevation Capital today announced the launch of its report “What If…We Win? Unlocking The India Consumer Tech Opportunity.” The report addresses multiple whitespaces for large, scalable tech-enabled consumer businesses that founders can build in India. The country’s online consumer spending is expected to reach $300 Bn by 2030, creating massive value-creation opportunities for founders building new consumer marketplaces, businesses catering to India’s wealthy, new-age D2C brands tapping discretionary categories, and social & content platforms that leverage newer monetization strategies. 

In a joint statement, Mukul Arora, Co-managing Partner and Mayank Khanduja, Partner, who leads Elevation’s Consumer Tech investments, said, “Of late, India’s startup ecosystem has started questioning the viability of delivering new high-quality businesses in the consumer tech space. With all our conviction, we say yes, these businesses can be built. This is not just because we have partnered with multiple category winners in the past consumer tech waves but because all markers today strengthen our conviction. Our consumer tech portfolio and 100+ consumer tech founders we meet every month show that the market is only getting deeper. With more disposable income in the hands of the consumer, large share of the new revenue and profit pools would accrue to the consumer tech companies.” 

The report presents five data and research-backed theses covering large value-creation opportunities for founders to build large, enduring companies. 

Indian Media Platforms Will Monetize Users Directly At Scale: 

While horizontal social platforms command more than 50% of the $8Bn Indian digital ads market, emerging marketplaces and e-commerce platforms such as Amazon India, Swiggy, Nykaa, and Meesho have also entered the ads business, cornering nearly 15% of this pie..

Monetization strategies beyond digital ads are gaining momentum among Indian consumer apps. Social and content platforms like Moj, Sri Mandir, Seekho, STAGE, FRND, and AstroTalk have scaled on the back of newer direct forms of user monetization, including subscriptions, microtransactions, and digital services. 

India’s top 2% are a $100 Bn opportunity: 

India’s top 5Mn households (~2%) hold more than 50% of country’s wealth and also contribute disproportionately to consumption. Over the next decade, their discretionary spend pool will climb to $100Bn.

Pets ($7 Bn opportunity), Premium Leisure Travel ($20 Bn opportunity), Home Rentals ($8 Bn opportunity), and Premium Healthcare ($10 Bn opportunity) are some of the themes founders can capitalize on when building for this audience, which has unique needs and desires premium quality. 


Many Massive Marketplaces Are Waiting To Be Built: 

Online consumer marketplaces will shape India’s consumption across various categories, including shopping, travel, grocery, mobility, health, education, local services, and real estate.

Platform businesses capture 80% of India’s online consumer spends, estimated to reach $300Bn by 2030.

Marketplaces that solve for secondary home transactions ($30bn opportunity) through a ‘Spinny’ model, vertical platforms for home furnishing ($23bn opportunity) and novel marketplaces that build for new consumer archetypes like the GenZ and Bharat consumers are some emerging opportunities awaiting founders


New-Age Consumer Brands Will Create $50 Bn Of Listed M-Cap

The combined revenue of new-age consumer brands in India today stands at $5.6bn and continues to scale at a rapid clip.

India will have 300+ new-age brands surpassing the ₹100 Cr revenue mark in the next three years as several enablers for D2C brand-building converge.

25-30 breakout consumer brands across categories like home, footwear, durables, QSR, toys, etc., will account for a listed market cap of ~$50bn by 2030.

Offline-Dominant Models Will Unlock Deep Customer Value Across Education, Healthcare and Consumer Brands

Some of the successful new-age consumer brands have also leveraged offline retail for growth, including Mamaearth, Lenskart, and boAt.

In Education, test prep, upskilling and pre-school are categories where an offline-dominant approach is a superior model to pure online learning.

Fertility, women and child, oncology, dermatology, diagnostics and pain management are a few single-specialty offline-dominant categories in healthcare where deep customer value can be unlocked.

India's online consumer spending expected to reach $300 Bn by 2030: Elevation Capital report

Germany's tourism industry is witnessing a notable growth in visitors with Indian tourists playing a key role in driving this development. The country welcomed over 8 lakh overnight stays from India in 2023, marking a large rise in German tourism compared to the previous years. This trend highlights Germany's appeal as a sustainable and travel friendly destination offering diverse cultural experiences and hidden gems that captivate the hearts of travelers be it from India or any corner of the world.
 
The German National Tourist Office (GNTO) and German Embassy in India successfully concluded a joint press conference, to showcase Germany as a preferred travel destination for Indian travelers. The conference took place at the German Embassy in New Delhi and was attended by various media personnel from India.
 
In recent years, Germany has seen a significant increase in Indian tourists choosing the country as their most preferred travel destination. The remarkable growth of 32.6 percent as compared to 2022, reflects the rising interest among Indian travelers in exploring Germany's rich culture, scenic landscapes, historic landmarks, and renowned culinary experiences. Germany’s commitment to eco-friendly tourism practices offers travelers the opportunity to meet with sustainable cultural experiences while minimizing their environmental impact.
 
As the tourism industry in Germany grows day by day, the country aims to increase the visibility of the 52 UNESCO World Heritage sites and attract visitors interested in exploring the country's sustainable social heritage. Not only does Germany lives and breathes history and rich culture, but it is also home to many hidden gems waiting to be discovered by travelers seeking out of the ordinary experiences.
 
Through these routes, they can explore the charming villages and lesser-known tourist attractions that offer a glimpse into the country's authenticity. From exploring Brandenburg Gate and the historic streets of Munich to getting lost in the scenic beauty of the Black Forest and Rhine Valley, Germany offers countless experiences that appeal to Indian travelers seeking memorable vacations.
 
Furthermore, Germany's well-developed infrastructure, efficient transportation networks and high standards of safety and hygiene have positioned it as a preferred destination for seamless travel experiences. The country's commitment to sustainability and eco-friendly tourism practices also resonates with Indian travelers who prioritize responsible travel.
 
"We are delighted to see a growing number of Indian tourists choosing Germany as their destination of choice. Germany offers a wholesome experience of scenic beauty and a rich culture, combined with magical theme-routes and eco-friendly tourism. We believe it is the ideal destination for travelers wanting to revel in warm hospitality and scintillating cuisine. We look forward to welcoming more Indian visitors and showcasing the best of what Germany has to offer. " Romit Theophilus, Director of Marketing & Sales Office – India at the GNTO.
 
"We are thrilled to witness the growing interest among Indian tourists in exploring Germany. The remarkable growth of 32,6% compared to last year is no surprise, considering Germany's impressive ranking in the global Nation Brands Index 2023. This year is even more exciting- we have our biggest European Football event, the Euro Cup, this summer, and we have a host of offerings in the cultural and historical sphere. Situated in the heart of Europe, Germany also offers a vibrant, dynamic, and commercially attractive destination for young travelers. This growing people-to-people contact is crucial in strengthening the foundation of our bilateral partnership like never before." Mr. Georg Enzweiler, Deputy Head of Mission at the German Embassy.
 
 

Germany witnesses growth of 32.6 percent visitors from India compared to previous year

The Podcast Pulse, a comprehensive report on podcast consumption in India developed by UNPAC Research (OPC) Pvt. Ltd. with the support of Ideabrew Studios, offers unprecedented insights into the evolving landscape of podcasting in India.

Despite the gradual adoption of podcasts into daily media consumption routines, a lack of comprehensive data on consumption patterns has hindered its recognition as a powerful platform for connecting with consumers.

India has surged to become the third-largest market for podcast listeners globally, yet only 12 percent of Indians are currently engaged, leaving a vast untapped audience waiting to be explored. The Podcast Pulse addresses this gap by offering actionable insights into consumer preferences, content choices, favored hosts, and preferred platforms.

The methodology behind The Podcast Pulse involved a meticulous blend of quantitative and qualitative research techniques. Engaging 2,170 individuals across 10 cities in India, including Mumbai, Delhi, Chennai, Bengaluru, Kolkata, Ahmedabad, Lucknow, Indore, Patna, and Jaipur, the report gauged awareness and listenership statistics. Additionally, detailed interviews with 1,800 active listeners provided invaluable insights into their behavior and preferences.

Key findings from the report include:

•       82 percent of respondents were initially unaware of podcasts, highlighting a significant opportunity for awareness-building efforts.

•       78 percent of consumers discovered podcasts less than a year ago, indicating a recent surge in interest.

•       Authenticity and vulnerability in podcast conversations are highly valued by listeners, fostering a deeper connection with hosts and content.

The report also explores consumption patterns, including weekday vs. weekend trends, preferred episode lengths, and the rise of regional language content. Regional podcasts are identified as a driving force in shaping the industry's future, offering audiences a more relatable and culturally resonant listening experience.

Furthermore, The Podcast Pulse profiles the Aware listener – detailing gender, occupation, age, and level of education – and conducts a deep dive into genre dynamics and explores the nuances between audio and video podcasts.  It charts the four stages of podcast enthusiasts’ journey, from their curious Exploration and Discovery phase to Advocacy as they actively promote and champion their favorite podcasts.

Sheetal Choksi, Director, UNPAC Research says, "We believe The Podcast Pulse is a game-changer, providing insights into India’s podcast consumption and offering a roadmap for creators and platforms to navigate the evolving preferences of Indian audiences, empowering industry professionals and stakeholders to unlock its full potential. As a podcaster myself, I experienced firsthand the challenges in accessing comprehensive data about our audience. Beyond some basic data, no one was able to answer questions like who was listening to podcasts, when, why certain genres did well, etc. This realization was the genesis of The Podcast Pulse – an earnest attempt to fill the void and provide actionable insights for the entire industry."

Aditya Kuber, CEO, Ideabrew Studios says, “At Ideabrew Studios, we are passionate about fostering innovation in audio storytelling. The Podcast Pulse not only showcases the immense potential of podcasts in India but also underscores the importance of diverse and authentic narratives in shaping the future of audio entertainment. This report will be a definitive look into podcast consumption data for advertising agencies, brands and everyone looking to meaningfully engage with a large audience.”



India third-largest market for podcast listeners globally; yet only 12 percent Indians currently engaged

The entire automotive industry is ripe for disruption with the marriage of various advanced capabilities from electric drive train and AI-driven autonomous driving to advanced HMI, real-time HD maps and infotainment systems. All of these capabilities require an active, stable, low latency and high-bandwidth cellular connectivity. This is where 5G steps in, adding another technology dimension to tie these capabilities together.

Over the last decade, 4G was the major cellular connectivity embedded in car via NAD modules focusing on telematics, safety and emergency call use-cases. However, the use-cases for the cars rolling out over the next decade will warrant 5G connectivity to satisfy the new advanced mobility use-cases. According to Counterpoint’s latest Smart Automotive research report on the Global Connected Car Forecast by Technology, Regions and Brands, two out of every three cars sold already feature embedded connectivity and this will grow to almost 100% connectivity by end of the decade. The cumulative sales of 5G embedded cars will account for almost half of the total connected cars sold between 2024 and 2030.

At present, Germany leads in terms of connectivity penetration, but China is expected to achieve 100% connectivity penetration by 2028. This development positions China to lead the global connected car sales market by 2030, with USA, India, Japan, and Germany following suit. These top five countries are projected to collectively account for over two-thirds of global connected car sales by 2030.

Commenting on the regional dynamics, Senior Analyst Soumen Mandal said, “China is poised to dominate the connected car market, fueled by the rapid adoption of EVs, C-V2X and other connected infotainment features. Domestic EV manufacturers such as BYD, NIO, Xpeng and Li Auto are striving to differentiate their offerings from traditional players and expand into international markets.”

Mandal added, “In the US, the world’s second-largest connected car market, growth will be driven primarily by the adoption of advanced safety features such as Vehicle-to-Everything (V2X) communication and Level 2+ autonomy. Telecom giants like AT&T are at the forefront of the connected car space, while competitors like Verizon and T-Mobile are striving to capitalize on revenue opportunities through features like predictive maintenance, service scheduling, remote diagnostics, live maps and content platforms.”

“India is set to experience the fastest growth in connected car sales between 2023 and 2030. Indian automakers are gradually catching up with their international counterparts and enhancing their digital offerings to improve the driving experience,” Mandal said.

Commenting on the connectivity trends, Senior Analyst Parv Sharma said, “Currently, more than 96% of connected cars are powered by 4G while 5G is still picking up. The higher price of 5G telematics devices, lack of 5G infrastructure and unavailability of killer use cases have been the major reasons for 5G’s slow growth earlier in the decade.”

“However, with increasing 5G coverage and the introduction of L3+ ADAS, 5G adoption in connected cars will be swift for the rest of the decade. The availability of 5G RedCap in 2026 will also find application in lower-tier cars, driving mass-market adoption sooner rather than later. We forecast that by 2030, almost 90% of cars sold will have 5G connectivity.”



Global connected car sales to exceed 500 million in 2024-2030; China, USA, India to lead sales

Homegrown personal care brand Bombay Shaving Company has taken moment marketing to 'new lows', it seems, with a print advertisement addressing Prachi Nigam. The ad is for BSC's female-focused brand Bombae. 

Nigam made headlines recently after she topped Uttar Pradesh's Class 10 board exams. Soon after her image appeared in the press, internet trolls began mocking the teen for her facial hair. But netizens also fought back against the trolls, voicing their support of the teenage girl. Several internet users raised serious concerns about online bullying and the impact of social media trolling and abuse on person as young as Nigam.

This, of course, is a serious matter. But BSC seems to have "commercialized" the issue with an attempt to "monetize" a young girl's story with an "opportunistic ad" that claims not to be opportunistic.  

The company's founder Shantanu Deshpande shared the ad, saying, "It was shocking to see the amount of hate targeted at a teenage girl who had TOPPED AN EXAM because of her facial hair. Our simple message to this amazing young woman with such a bright future." 

He added in the post, "Love to see my team ooze class. No opportunistic sale, QR code, nothing. Just a heartfelt message to a fellow Bae." 

But the attempt to send a "heartfelt message" has fallen flat. 

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Here are some internet reactions to the ad. 

"Poorly done. A different form of bullying that puts the girl in national spotlight. If the brand really wanted to do something, it could have supported her silently. That is actually advertising." 

"A scholarship to further her studies would have done more to help her ignore her haters." 

"Class? Don't think so. It is mauke pe chauka at the cost of a young girl and desperately screaming 'I am trying to be a cool brand'." 

"Haven’t seen something this desperate." 

"This message goes to their own TG, not to the people who bullied her, hey pls remember to buy our razors while you shed a tear for her. Read the line on the bottom right. Laughable." 

"Speechless. And, not in a good way. IMHO, the very intention of doing this sounds noble at first glance, but somehow still reeks of opportunism," wrote Shantesh S Row on LinkedIn tagging the company and the founder.

He added, "Feel for Prachi. First, she gets trolled, inconsiderately. And now, she's an unwilling participant of a let-us-support-her-with-some-look-we-care-brand-moment-marketing-bullcrap-ad. Also, ironically, that subhead is just plain insensitive. Sorry, but this is an epic misfire...and utterly dishonest..." 

A female ad executive, who wished not to be named in this article, told Storyboard18, "They've tried to make the anti-ad with the comment at the end stating, "we hope you never get bullied into using our razor". What were they thinking! It's cringe, it's lazy and it is a blatant attempt to monetize and commercialize a serious issue." 

The young agency executive adds, "I wonder who are they speaking to? The answer is probably themselves. I am a woman and this ad is not only opportunistic but also pandering and condescending. It's a new low. I feel bad for Prachi too. She didn't deserve this after all the trolls and hate has had to face."  

"The kid would want this episode to end as soon as possible. But No! A brand wants to splash her name again. Without her consent most likely. To sell their own razors," says Abhishek Asthana, founder of creative agency, GingerMonkey. 

"Very poor taste!," he said, adding, "Also, somehow the brand assumes their Razors are the cure for a hormonal disorder. Belabouring the point that it’s “NOT Normal” and she needs their razors to look “normal” The ad just assumes, she must need razors. Pathetic." 

Deepak Gupta, co-founder and COO of Bombay Shaving Company, took to LinkedIn within a few hours of the ad's release and backlash beginning, to say, "While the jury is still out, and there are ongoing debates within our internal team as well about whether we should have released this public message, this is what our brand Bombae stands for “spirit of freedom and self-expression”. Cheers to all the Prachi's from our team at Bombae for their courage and aspirations!"

A senior advertising executive told Storyboard18 on the condition of anonymity that startup brands often have a holier-than-thou attitude. He added, "We see it in personal care, in tech and in the food space. They think they are better than everyone else. That kind of unquestioned thinking and hubris can be detrimental to the brand. These brands should know when to speak and when not to speak. It's Purpose without true direction. Everything is not a moment marketing opportunity."  

Bombay Shaving Company's 'opportunistic', 'desperate', 'laughable' Dear-Prachi ad slammed by internet users

Virat Kohli is a name that resonates with cricket fans worldwide. From his audacious stroke play to his fiery on-field demeanor, Kohli has redefined the game with his sheer passion and commitment. However, Kohli’s is a story of controversy and confrontation, a narrative that has shaped his journey to greatness. Whether it's his heated exchanges with fellow cricketers or his outspoken nature off the field, controversies are no stranger to him. 

Clash with Gautam Gambhir: One of the most memorable incidents involving Virat Kohli occurred during the 2013 IPL match between Kolkata Knight Riders and Royal Challengers Bangalore. As the captain of RCB, Kohli engaged in a heated argument with Kolkata's skipper Gautam Gambhir, resulting in a tense standoff that was eventually diffused by umpires and players.

Middle Finger Incident: During his early days in international cricket, Kohli courted controversy during a tour to Australia when he was seen showing the middle finger to the Sydney crowd. Kohli later explained that his actions were in response to abusive language directed at his family, highlighting his fiercely protective nature off the field.


Outburst at Journalist: The 2015 Cricket World Cup saw Kohli embroiled in another controversy when he lashed out at a journalist whom he believed had written an unfavourable article about him and his then-girlfriend, now wife, Anushka Sharma. 

Umpiring Controversy: In a Test match against Australia in 2017, Kohli accused Australian captain Steve Smith of seeking illegal assistance from the dressing room for a review.


Sunil Gavaskar Controversy: During the 2020 IPL, Sunil Gavaskar made a comment about Kohli’s performance, suggesting that he only practiced batting during the lockdown with Anushka Sharma bowling to him. Sharma’s public response underscored the challenges of being a public figure in the age of social media scrutiny.


As Virat Kohli continues to etch his name in the annals of cricketing history, his journey serves as a reminder of the complexities of success. While controversies may have punctuated his career, they have also been a testament to his unwavering spirit and fierce determination. Kohli's story is not just about cricket; it's about resilience, passion, and the relentless pursuit of excellence. As he continues to push the boundaries of the game, Kohli remains a symbol of inspiration for aspiring cricketers and sports enthusiasts around the world. His legacy is not just in the runs he scores or the matches he wins, but in the indelible mark he leaves on the hearts of fans everywhere.


Virat Kohli: A brief history of controversies and confrontations

The Indian gamer base is expected to rise to 893 million by 2028 on the back of robust growth drivers. Despite the GST-driven slowdown, the growth fundamentals will also lead to a growing base of paid users as a share of total user base, stated the India Gaming Report 2024 by Interactive Entertainment and Innovation Council and Winzo.

The growth of hardcore gaming subsegment is projected to outpace all the other subsegments of Indian mobile gaming industry. Hardcore games provide high engagement to gamers on account of extensive simulation, intense and complex gameplay, and mechanics and storyline.53 Monetization per user is expected to moderate on account of the recent hike in local tax (GST). The growth will be driven by behavioural changes and increase in ad spends due to greater engagement.

Around 20 percent of gamers in India are paying users, with Pay to Play, Casual and Core games.

In-app purchases are projected to grow at the highest rate at ~35% CAGR; with the rise of paying users across casual and core genres. Around 20% of gamers in India are paying users, with Pay to Play, Casual and Core games the most popular $0.18 Bn $0.22 Bn $0.01 Bn $0.02 Bn $0.42 Bn Others FY23 FY28E Source: IEIC Analysis amongst paying user base.

While the industry fundamentals will lead to growing user base over the years, such growth will not translate into equivalent user monetization on account of recent tax policies. The share of Non-RMG segment will increase to ~21% of the online gaming market by 2028E.

<strong>Battle royale gaming driving the massification of hardcore mobile gaming</strong>

Battle royale games have been instrumental in demonstrating that mobile gaming has the capability to catch the attention of the nation. Multiplayer games are seeing increased time spent and monetization because consumers like to compete and spend time socially with their friends. Battle royale games is a popular format wherein multiple players participate in a combat zone to eliminate each other and the last player to survive wins the game. 

Increased focus on culturally familiar and vernacular content, along with visual and voice features are helping onboard new gamers and driving higher engagement. Battle royale games managed to monetize a significant part of their userbase through inapp purchases of skins, battle passes, etc. and boosted eSports popularity through tournaments and live streaming.

<strong>Early hardcore Gaming:</strong> Before 2015, hardcore mobile gaming was a niche affair. Low smartphone penetration coupled with fewer available titles, kept hardcore gaming out of the masses’ reach. Even the more complex games were simple 2D side-shooters.

<strong>Massification of hardcore gaming:</strong> Price-relative performance of budget phones increased significantly, and complex games became common. Mobile ports of popular PC/ console titles were launched and a few were massive hits.

<strong>Future of hardcore gaming:</strong> As hardware and network become increasingly accessible, future technologies are being integrated into traditional gaming experience. VR toggle mode, cloud gaming, and auto generated worlds are under development.

<strong>Other key trends</strong>

Multiplayer games are seeing increased time spent and monetization because consumers like to compete and spend time socially with their friends. Battle royale games is a popular format wherein multiple players participate in a combat zone to eliminate each other and the last player to survive wins the game. Increased focus on culturally familiar and vernacular content, along with visual and voice features are helping onboard new gamers and driving higher engagement. 

Battle royale games managed to monetize a significant part of their userbase through inapp purchases of skins, battle passes, etc. and boosted eSports popularity through tournaments and live streaming. India is emerging as a talent hub, both for itself and the world. Larger talent pool is available with the number of gaming companies having gone up by 10x over the last decade. 

Early investments by international studios is translating to talent proliferation now. Influencer-driven user generated content and live streaming is nascent but the growing (~$100Mn) eSports industry is driving gaming adoption and higher engagement. Live Streaming is changing the gaming landscape - from consumption to distribution and beyond. Investors continue to actively scout and shape gaming space; The peak of early-stage activity in terms of investments is behind us. 

India is transitioning from a net importer of global gaming titles to a global exporter of content and IP. Battle royale gaming driving the massification of hardcore mobile gaming.



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