Biz Moves: McCann, Dentsu Creative India and Sociowash

Keep up with all the key business wins and the account movements.

By  Storyboard18Sep 18, 2023 7:09 AM
Biz Moves: McCann, Dentsu Creative India and Sociowash
Swedish multinational conglomerate IKEA has roped in McCann to handle its global advertising and branding account. (Representative Image: Joshua Adams via Unsplash)

A round-up of the agencies who have scored new clients and big businesses. Catch the key business wins and new accounts bagged by the country’s leading legacy and new agencies.

McCann and Ikea

Swedish multinational conglomerate IKEA has roped in McCann to handle its global advertising and branding account. The account will be led by the agency's Madrid, Spain office. The agency is assigned to work on campaigns that focus on reinforcing the company's mission of “creating a better everyday life” for all consumers, as stated by the press release.

Dentsu Creative India and Torrent Pharmaceuticals

Dentsu Creative India has won the digital creative mandate for two healthcare brands - Shelcal and Unienzyme, which fall under Torrent Pharmaceuticals. The account was won following a multi-agency pitch.

As per the mandate, Dentsu Creative India will have to enhance and expand the digital presence of these brands. This partnership comes at a time when these brands are making their debut in the OTC (Over-the-Counter) market. The objective is to develop effective communication and educational campaigns.

Sociowash and LEAD School

Sociowash has secured the social media mandate of LEAD, a school Edtech company, in a multi-agency pitch. Under the mandate, Sociowash will be responsible for boosting LEAD’s social media presence and increasing the brand visibility of the edtech school brand by deploying creative campaigns.

Compiled by Kashmeera Sambamurthy

First Published on Sep 18, 2023 7:03 AM

More from Storyboard18

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

How it Works

Creatives cross with clients for scraping their ideas

Creatives cross with clients for scraping their ideas

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'