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Brand Marketing

Infosys and ATP launch AI chatbot ‘Ally’, extend technology partnership till 2028

Television

FanCode secures exclusive ATP Tour streaming rights across Indian subcontinent till 2028

Bhaichung Bhutia criticizes Messi India tour chaos, says mismanagement hurt fans and India’s image

Gaming

Harsh Jain says Dream Sports has “moved on from gaming” as it launches new fan engagement platform

How it Works

Historic milestone: Ahmedabad to host 100th anniversary Commonwealth Games in 2030

Brand Marketing

RCB's Royal Challengers Sports posts double-digit growth as Diageo India’s sports business expands

Brand Makers

McLaren boss Zak Brown says India is the “big hole” in Formula One’s global calendar

Brand Makers

Exclusive: McLaren and Mastercard bet on F1’s cultural reboot, see India as the next growth lap

Brand Makers

Women’s cricket deserves visibility, prime-time, and the right storytelling: Ishan Chatterjee, CEO-Sports, JioStar

Gaming

"Still a sports-tech and not Ad-tech company," Vikrant Mudaliar, CMO of Dream11

Storyboard18 today has grown into the premier, multi-media destination for the news and the views that matter to the A&M community. In a short span of time, through its pioneering content and properties, Storyboard18 has become an aspiration platform where a mention matters more than the rest, setting the agenda and creating an impact for individuals, brands and businesses. Storyboard18 probes and provokes, igniting heated debates and discourse on the issues and topics that matter. Its breadth of content has grown to include trend-setting coverage of not only the advertising, marketing and media industries, but also startups, policy and tech. Storyboard18's IPs slate has grown to include marquee, aspirational properties like The Visionaries and Share The Spotlight. With its digital depth and television presence through two shows - Media Dialogues With Storyboard18 and the Storyboard18 weekend show, the brand has solidified its position as the apex platform for the A&M industry.

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