Havas Media Network India bags the integrated media mandate of Muthoot FinCorp

Havas Media's Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

By  Storyboard18Jul 9, 2024 11:23 AM
Havas Media Network India bags the integrated media mandate of Muthoot FinCorp
Leveraging Havas Media Network India's strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns, stated the company.

Muthoot FinCorp, a non-banking financial services company (NBFC) in India, has appointed Havas Media Network India to manage its integrated media mandate. Havas Media's Bengaluru operations will drive the media duties of the brand across OOH, digital platforms, television, print, and on-ground activations.

Leveraging Havas Media Network India's strategic insights and creative prowess, Muthoot FinCorp aspires to strengthen its brand presence while amplifying their promise of transforming the lives of the common man through tailored campaigns, stated the company.

Muthoot FinCorp’s latest campaign ‘Book My Gold Loan’, featuring the legendary actor Shah Rukh Khan has been jointly crafted and executed by Havas Media India and Havas Worldwide India. This campaign introduces an innovative service where customers can book a Gold Loan instantly, anytime, from anywhere with just a missed call. Harnessing the power of Muthoot FinCorp’s branch network and the convenience of obtaining a Gold Loan From Home, this multilingual and multi-platform campaign ensures the message resonates with diverse audiences, overcoming language and platform barriers.

“We have partnered with Havas Media Network India due to their strategic expertise and understanding of our vision to revolutionize financial accessibility for all. Our collaboration is expected to propel our commitment to innovate and enhance customer experiences while reinforcing our position as one of the leading players in India’s financial services sector," said Shaji Varghese, chief executive officer of Muthoot FinCorp Limited.

Mohit Joshi, CEO, Havas Media Network India, said, “Havas Media Network India’s South operations has been consistently expanding, establishing it as a vibrant hub for partnering with leading brands and we are now delighted to join hands with Muthoot FinCorp – a prominent brand across India. We understand the critical role of the financial services sector in driving economic resilience and empowerment. Additionally, Muthoot Fincorp’s commitment to integrity and customer-centricity aligns seamlessly with our values designed on the philosophy of meaningful solutions in everything we do. Together, we strive to shape a future where financial empowerment and innovation go hand in hand.”

First Published on Jul 9, 2024 9:33 AM

More from Storyboard18

Agency News

Corporate Affairs Ministry: CCI probes 49 Cases, 31 reports filed, 18 under investigations

Corporate Affairs Ministry: CCI probes 49 Cases, 31 reports filed, 18 under investigations

Agency News

CCI stepped up cartel investigations with 35 probes in five years: FM Sitharaman

CCI stepped up cartel investigations with 35 probes in five years: FM Sitharaman

Agency News

Yahoo sells TechCrunch to Regent Media investment firm

Yahoo sells TechCrunch to Regent Media investment firm

Agency News

Madison Media Infinity wins Media AOR of Samsonite India

Madison Media Infinity wins Media AOR of Samsonite India

Advertising

Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs

Creativeland Asia vs WinZO: RMG firm told to furnish a bank guarantee of Rs 50 lakhs

Agency News

Santosh Padhi launches independent advertising agency 'Into Creative'

Santosh Padhi launches independent advertising agency 'Into Creative'

Agency News

CCI raids: Leniency Program blows the lid off media cartelization

CCI raids: Leniency Program blows the lid off media cartelization

Agency News

CCI raids Indian media agencies, ISA, AAAI, and IBDF – Insights from a senior leader who was questioned

CCI raids Indian media agencies, ISA, AAAI, and IBDF – Insights from a senior leader who was questioned