Bank of Baroda onboards Tennis player Sumit Nagal as brand endorser

Considered a role model for today’s youth, Sumit Nagpal will help the Bank of Baroda connect with GenNext.

By  Storyboard18Jun 21, 2024 11:44 AM
Bank of Baroda onboards Tennis player Sumit Nagal as brand endorser
The highest-ranked Indian singles tennis player currently, Sumit Nagpal has jumped to a career-high singles ranking of World No. 71 on 17th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process.

Bank of Baroda (Bank), the public sector bank, has onboarded the rising Indian tennis player Sumit Nagal as its brand endorser. The move is in line with the Bank’s philosophy to support emerging talented and ambitious Indian sportspersons as they endeavour to compete on the world stage.

26 years old, Nagal, will be strategically positioned by the Bank to target a younger demographic and a new generation of customers with a range of products specifically designed for this segment.

The highest-ranked Indian singles tennis player currently, Nagpal has jumped to a career-high singles ranking of World No. 71 on 17th June 2024, while securing a place in the Indian contingent for the Paris Olympics in the process. In January 2024, he became the first Indian player in 35 years to defeat a seeded player in a Grand Slam men’s singles match at the Australian Open 2024.

Nagpal joins line-up of Bank of Baroda endorsers that includes badminton star PV Sindhu and cricketing youth icon Shafali Verma.

Commenting on the association, Debadatta Chand, Managing Director & CEO, Bank of Baroda said, “Tennis is a global, highly competitive and demanding sport and this makes Nagpal’s journey and what he’s aspiring to achieve all the more inspiring and extraordinary. The collaboration will also go a long way in promoting the sport in India and helping the Bank reach out to a younger audience.”

“His commitment, perseverance, passion and authenticity are just some of the attributes that define him; values that Bank of Baroda holds dear as well. 2024 is already proving to be a breakthrough year for him and over 80,000 Barodians are cheering for him as he strives to achieve his dreams and make the country proud,” added Chand.

Born on 16th August 1997, Nagpal started playing tennis at the age of 8. He won the 2015 Wimbledon boys doubles title. He is the first Indian to reach a Grand Slam singles main draw in 3 years at the Australian Open 2024 and the first Indian ever to win 2 ATP Challenger singles titles in Europe. Recently, in April 2024, he became the first Indian player in 49 years to qualify for the main draw of the Monte Carlo Masters tournament and the first Indian men’s player ever to win a Masters 1000 match on clay, defeating Matteo Arnaldi in the round of 64.


Tags
First Published on Jun 21, 2024 11:44 AM

More from Storyboard18

Brand Makers

Eveready to optimize Ad spends amidst 10 percent revenue growth

Eveready to optimize Ad spends amidst 10 percent revenue growth

Brand Makers

CXO Moves: Exec movements across Mahindra & Mahindra, WPP, PepsiCo and more

CXO Moves: Exec movements across Mahindra & Mahindra, WPP, PepsiCo and more

Brand Makers

Bookstrapping: ‘More Days at the Morisaki Bookshop' by Satoshi Yagisawa

Bookstrapping: ‘More Days at the Morisaki Bookshop' by Satoshi Yagisawa

Brand Makers

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Lack of joy at work leads to burnout and stress: Avi Kumar, CMO, FNP

Brand Makers

Fisdom ropes in Girish Venkat as head of the wealth management biz

Fisdom ropes in Girish Venkat as head of the wealth management biz

Brand Makers

Everstone Group appoints Sujay Bose as CEO-Investment Management

Everstone Group appoints Sujay Bose as CEO-Investment Management

Brand Makers

WPP appoints Brian Lesser as GroupM's global CEO

WPP appoints Brian Lesser as GroupM's global CEO

Brand Makers

Virendra Sehwag invests $5,00,000 in fintech startup Getepay

Virendra Sehwag invests $5,00,000 in fintech startup Getepay