CoinSwitch becomes the official partner for the UEFA Euro Cup 2024 on Sony LIV

As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run 'Switch to CoinSwitch' campaign from June 15 to July 15, 2024.

By  Storyboard18Jun 18, 2024 12:36 PM
CoinSwitch becomes the official partner for the UEFA Euro Cup 2024 on Sony LIV
Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room. (Stills from the campaign)

CoinSwitch, India's crypto trading platform, announced its new campaign, 'Switch to CoinSwitch'. As the official partner for the UEFA Euro Cup 2024 on SonyLIV, CoinSwitch will run this campaign from June 15 to July 15, 2024.

Based on the user insights, the company identifies two primary barriers preventing people from investing in crypto: fear of volatility and the perceived complexity of crypto. This campaign aims to address these concerns. The ‘Switch to Coinswitch’ has been conceptualised in partnership with The Script Room.

Talking about the campaign, Balaji Srihari, business head, CoinSwitch said, “Love for football is sweeping the world, and India is no exception. During the last tournament in 2020, millions of viewers tuned in to watch the entire event and we are hoping that viewership will grow even more this year. With this engaged audience profile, the UEFA Euro Cup 2024 presents a perfect opportunity for us to connect with our target audience.”

"With the approval of ETFs, crypto has achieved significant institutional acceptance globally, attracting even traditional asset managers like BlackRock and Fidelity and solidifying its position as a valuable asset class. Now, more than ever, it is crucial for investors to understand crypto and its fundamentals. We are launching this campaign to demonstrate that crypto assets can be a part of Indian investors' diversified portfolio." Balaji added.

First Published on Jun 18, 2024 12:36 PM

More from Storyboard18

Brand Marketing

Philips doubles ad spends post-COVID, bets big on premium grooming and at-home beauty tech

Philips doubles ad spends post-COVID, bets big on premium grooming and at-home beauty tech

Brand Marketing

Swiggy pilots new travel and lifestyle concierge service app Crew

Swiggy pilots new travel and lifestyle concierge service app Crew

Brand Marketing

Myntra expands ‘M-Now’ express delivery to Delhi-NCR & Mumbai

Myntra expands ‘M-Now’ express delivery to Delhi-NCR & Mumbai

Brand Marketing

BBC warns legal action against AI startup Perplexity over content scraping

BBC warns legal action against AI startup Perplexity over content scraping

Brand Marketing

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

OML hits pause on SaaS platform Hypothesis, pivots to service-first influencer marketing model

Brand Marketing

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Mast or Meh: Asian Paints, Flipkart, Snitch – who nailed the brief and who gave grief?

Brand Marketing

Google faces setback in effort to overturn EU antitrust fine in Android case

Google faces setback in effort to overturn EU antitrust fine in Android case

Brand Marketing

Delhi HC backs Domino’s in trademark tussle, flags health risks of brand confusion over food

Delhi HC backs Domino’s in trademark tussle, flags health risks of brand confusion over food