YouTube rolls out shopping stickers for Shorts

During testing last month, YouTube found Shorts with these stickers saw over 40% more clicks on products than those with the old Shopping button. Previously, tagged products appeared in a banner with a Shopping button. Tapping the banner opened a product list.

By  Storyboard18Jul 2, 2025 9:12 AM
YouTube rolls out shopping stickers for Shorts
Now, creators can tag products in a Short to automatically generate a sticker based on the first tagged item. They can adjust the sticker's size and placement. If multiple products are tagged, viewers can tap a downward arrow on the sticker to see a full product list. Clicking a product redirects them to the retailer's website.

YouTube is updating its Shorts experience, launching new Shopping product stickers to highlight shoppable products in videos. This move, announced Wednesday, aims to make it easier for viewers to find and buy items.

The new stickers could help creators earn more. During testing last month, YouTube found Shorts with these stickers saw over 40% more clicks on products than those with the old Shopping button. Previously, tagged products appeared in a banner with a Shopping button. Tapping the banner opened a product list.

Now, creators can tag products in a Short to automatically generate a sticker based on the first tagged item. They can adjust the sticker's size and placement. If multiple products are tagged, viewers can tap a downward arrow on the sticker to see a full product list. Clicking a product redirects them to the retailer's website.

Shopping product stickers are rolling out globally over the next week, except in South Korea, where YouTube plans to launch them soon.

YouTube CEO Neal Mohan shared at Cannes Lions 2025 that Shorts now average over 200 billion daily views. Mohan also announced that Google's Veo 3 video generator, which creates video and audio, will come to Shorts later this summer.

First Published on Jul 2, 2025 9:12 AM

More from Storyboard18

Brand Marketing

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Mahindra Holidays & Resorts cuts adex by 26.4% to Rs 156.7 crore in FY25

Brand Makers

Anand Mahindra cites Bob Dylan to describe global uncertainty, sees opportunity for India

Anand Mahindra cites Bob Dylan to describe global uncertainty, sees opportunity for India

Advertising

X to charge advertisers based on ad size, says Elon Musk

X to charge advertisers based on ad size, says Elon Musk

Brand Marketing

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

Campaign turnaround down 70%, production costs cut by 85%: How Indian brands are letting AI take over creative wheel

How it Works

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Ikea dominates digital ads in 2024, retains top spot with 27% impression share: TAM

Advertising

FMCG major ITC cuts ad spend to Rs 1,331 crore in FY25

FMCG major ITC cuts ad spend to Rs 1,331 crore in FY25

Advertising

Truecaller launches ‘Play’; aims to redefine mobile advertising with immersive, video-first formats

Truecaller launches ‘Play’; aims to redefine mobile advertising with immersive, video-first formats