Delhi HC bars competitor from labelling Physics Wallah as 'sasta wallah'

Initially offering physics lessons for JEE aspirants, Physics Wallah now boasts over 13 million subscribers on YouTube.

By  Storyboard18Dec 4, 2024 8:58 AM
Delhi HC bars competitor from labelling Physics Wallah as 'sasta wallah'
Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

The Delhi High Court has intervened in a legal dispute between two prominent edtech companies, issuing an interim order against Scholars Den from publishing or broadcasting ads referring to its competitor, Physics Wallah, as "sasta wallah" (the cheap one), as per reports.

The order comes in response to a plea filed by Physics Wallah, claiming that such advertisements tarnish its reputation.

Justice Mini Pushkarna, in granting relief to Physics Wallah, directed that the defendant ne restrained from airing, printing, or sharing any advertisements or marks that disparage Physics Wallah in any media, until the next hearing.

The case if scheduled for a full hearing in April 2025 after the completion of pleadings and evidence submission.

Physics Wallah, founded in 2016 by Alakh Pandey, argued that Scholars Den’s use of the term “sasta wallah” was an attempt to undermine the quality of its services by associating affordability with inferiority.

The company contended that the ads not only targeted its brand but were also displayed outside Scholars Den's physical coaching centers and circulated widely on social media platforms, further damaging its image.

The Court, after reviewing the evidence, found that Physics Wallah presented a “prima facie” case for granting the injunction, stating that without this relief, the company would suffer "irreparable loss."

The ruling noted that the balance of convenience favoured Physics Wallah.

First Published on Dec 4, 2024 8:58 AM

More from Storyboard18

Brand Makers

JSW MG Motor enters the 'accessible luxury' electric car market

JSW MG Motor enters the 'accessible luxury' electric car market

Brand Marketing

Bingo! Tedhe Medhe brings 'Bhaukaal Lok' to Maha Kumbh 2025

Bingo! Tedhe Medhe brings 'Bhaukaal Lok' to Maha Kumbh 2025

Brand Marketing

Maruti Suzuki unveils its first electric SUV - e VITARA

Maruti Suzuki unveils its first electric SUV - e VITARA

Brand Marketing

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

Blinkit sets up temporary store at Maha Kumbh Mela to serve millions of pilgrims

Brand Marketing

Zomato reverses decision on extra fee for vegetarian orders after backlash

Zomato reverses decision on extra fee for vegetarian orders after backlash

Brand Marketing

Disney+ Hotstar to stream Coldplay Live in Ahmedabad this Republic Day

Disney+ Hotstar to stream Coldplay Live in Ahmedabad this Republic Day

How it Works

How AI and fractional CMOs are reshaping the industry

How AI and fractional CMOs are reshaping the industry

Brand Marketing

Pocket FM to lay off 75 employees

Pocket FM to lay off 75 employees