YouTube now allows users to request removal of AI-generated deepfakes

The new policy, as stated on YouTube’s support page, states, “If someone has used AI to alter or create synthetic content that looks or sounds like you, you can request its removal. To qualify for removal, the content should depict a realistic altered or synthetic version of your likeness.”

By  Storyboard18Jul 4, 2024 8:51 AM
YouTube now allows users to request removal of AI-generated deepfakes
YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. (Image: Unsplash)

YouTube quietly updated its privacy policy recently. This policy now allows users to request the removal of AI-generated content. According to the new policy on privacy violations, users can flag videos that use AI to create or modify content resembling the user in appearance or voice.

YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. Upon receiving a complaint, YouTube will give the alleged violator 48 hours to take action. If the content is removed within this timeframe, the case will be closed. YouTube will review the complaint if the creator fails to take any action.

The new policy, as stated on YouTube’s support page, states, “If someone has used AI to alter or create synthetic content that looks or sounds like you, you can request its removal. To qualify for removal, the content should depict a realistic altered or synthetic version of your likeness.”

Last November, YouTube announced plans to remove AI-generated or other synthetic content that simulates identifiable individuals. As part of the updated policy, creators must label realistic-looking altered or synthetic content. Failure to label such content may result in penalties such as content removal or suspension from the YouTube Partner Program.

Additionally, YouTube recently announced its intention to introduce a feature similar to X's community notes, allowing users and an algorithm to highlight additional relevant information for viewers. YouTube is also reportedly testing a feature called "Hype" aimed at boosting visibility for small creators on the platform. This experimental feature is currently being rolled out in select countries and will provide viewers with a way to promote their favorite videos.


Tags
First Published on Jul 4, 2024 8:51 AM

More from Storyboard18

How it Works

BARC not enough, TRAI Chairman pushes for multiple audience measurement rating agencies

BARC not enough, TRAI Chairman pushes for multiple audience measurement rating agencies

How it Works

YouTube to invest Rs 850 crore into Indian creators: Neal Mohan

YouTube to invest Rs 850 crore into Indian creators: Neal Mohan

How it Works

Mukesh Ambani's 4-Point Vision to propel India’s M&E industry to $100 Billion

Mukesh Ambani's 4-Point Vision to propel India’s M&E industry to $100 Billion

How it Works

AI is advertising’s most profound revolution yet: WPP's Mark Read

AI is advertising’s most profound revolution yet: WPP's Mark Read

How it Works

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

It’s the dawn of the Orange Economy: PM Modi at WAVES 2025

How it Works

Maha CM Devendra Fadnavis: 'India is prepared to lead the world as a creative superpower'

Maha CM Devendra Fadnavis: 'India is prepared to lead the world as a creative superpower'

How it Works

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

India’s M&E industry a $100 billion opportunity: Mukesh Ambani at WAVES 2025 hails it as “real power”

How it Works

Sundar Pichai's 2024 compensation reaches $10.73 mn, up from $8.8 mn in 2023

Sundar Pichai's 2024 compensation reaches $10.73 mn, up from $8.8 mn in 2023