YouTube now allows users to request removal of AI-generated deepfakes

The new policy, as stated on YouTube’s support page, states, “If someone has used AI to alter or create synthetic content that looks or sounds like you, you can request its removal. To qualify for removal, the content should depict a realistic altered or synthetic version of your likeness.”

By  Storyboard18Jul 4, 2024 8:51 AM
YouTube now allows users to request removal of AI-generated deepfakes
YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. (Image: Unsplash)

YouTube quietly updated its privacy policy recently. This policy now allows users to request the removal of AI-generated content. According to the new policy on privacy violations, users can flag videos that use AI to create or modify content resembling the user in appearance or voice.

YouTube's updated policy treats this issue as a breach of privacy rather than misleading content. There are exceptions for minors, individuals without computer access, or deceased persons. Upon receiving a complaint, YouTube will give the alleged violator 48 hours to take action. If the content is removed within this timeframe, the case will be closed. YouTube will review the complaint if the creator fails to take any action.

The new policy, as stated on YouTube’s support page, states, “If someone has used AI to alter or create synthetic content that looks or sounds like you, you can request its removal. To qualify for removal, the content should depict a realistic altered or synthetic version of your likeness.”

Last November, YouTube announced plans to remove AI-generated or other synthetic content that simulates identifiable individuals. As part of the updated policy, creators must label realistic-looking altered or synthetic content. Failure to label such content may result in penalties such as content removal or suspension from the YouTube Partner Program.

Additionally, YouTube recently announced its intention to introduce a feature similar to X's community notes, allowing users and an algorithm to highlight additional relevant information for viewers. YouTube is also reportedly testing a feature called "Hype" aimed at boosting visibility for small creators on the platform. This experimental feature is currently being rolled out in select countries and will provide viewers with a way to promote their favorite videos.


Tags
First Published on Jul 4, 2024 8:51 AM

More from Storyboard18

How it Works

Hiring activity surges in IPO-bound firms; Meesho, Zepto, others add 15,500 employees in 12 months

Hiring activity surges in IPO-bound firms; Meesho, Zepto, others add 15,500 employees in 12 months

How it Works

Creative control or creative caution? What’s really driving content choices on Indian OTTs

Creative control or creative caution? What’s really driving content choices on Indian OTTs

How it Works

I&B Ministry allocated Rs 5.44 crore to boost Community Radio over three years

I&B Ministry allocated Rs 5.44 crore to boost Community Radio over three years

How it Works

Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

Ad, Media and PR industry sees 8% rise in hiring in Feb 2025: Naukri

How it Works

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

CCI raids could accelerate shift from “media muscle” to “strategic agility”, writes indie ad agency Famous Innovations founder

How it Works

Burnout crisis grips India's IT sector: 25% of professionals work 70+ hours weekly: Report

Burnout crisis grips India's IT sector: 25% of professionals work 70+ hours weekly: Report

How it Works

Breaking News Dominates Viewer Engagement: BrandPulse Report

Breaking News Dominates Viewer Engagement: BrandPulse Report

How it Works

26 channels won in 86th online MPEG-4 e-auction

26 channels won in 86th online MPEG-4 e-auction