Amazon puts its $20.6 bn media account up for review
Amazon's media account is under review at IPG's Initiative, who has handled the company's mandate since 2017.
Recently, the e-commerce company won its fight against the European Union (EU) tech rules which highlighted Amazon as a ‘very large online platform’ where it was necessary to provide access to the researchers and authorities to its ad repositories. (Representative Image: Christian Wiediger via Unsplash)
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E-commerce company Amazon, which has been touted as one of the biggest advertisers in the world, has put its media account for review. The account is worth $20.6 bn. The massive media account under review is currently with IPG's Initiative, which has been handling the mandate since 2017, states a media report.
Recently, the e-commerce company won its fight against the European Union (EU) tech rules which highlighted Amazon as a ‘very large online platform’ where it was necessary to provide access to the researchers and authorities to its ad repositories (a central location where one can find data stored and managed). This was in order to check how the ads were targeted.
