Dentsu X wins the integrated media mandate of Vi-John Healthcare India's shaving category

As per the mandate, dentsu X - a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market.

By  Storyboard18Sep 23, 2024 12:18 PM
Dentsu X wins the integrated media mandate of Vi-John Healthcare India's shaving category
The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

Vi-John Healthcare India – a manufacturer of personal care, healthcare products & cosmetics, has awarded the integrated media mandate of the Shaving Category to dentsu X. The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

As per the mandate, dentsu X - a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market. Integrating creativity, technology, and strategic insight, will deliver transformative solutions to create immersive brand experiences that push traditional boundaries. The agency’s team will spearhead dynamic media planning and execution across TV, Print, Radio, Cinema, OOH, and Digital channels for the brand’s shaving category products.

Commenting on the partnership, Jose Leon, CEO, dentsu X India said, “We at dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence.”

Anita Kotwani, CEO Media, South Asia, dentsu added, “We are excited to embark on this strategic partnership with Vi-John, a brand that holds a deep-rooted legacy in the Indian market. At dentsu X, we pride ourselves on creating transformative experiences. This collaboration presents opportunities for us to craft innovative strategies that align closely with their distinctive vision. By combining our expertise with their dynamic spirit, we are confident in creating something truly exceptional.”

Ashutosh Chaudharie, General Manager Marketing, VI John commented, “We are happy to partner with dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both - experience in handling large-scale FMCG brands along with the expertise of giving customized media solutions that are market-specific. denstu X was a clear choice and we are excited to work with them to meet our business objectives.”

First Published on Sep 23, 2024 12:18 PM

More from Storyboard18

Agency News

Madison Media Plus wins media mandate for Strch

Madison Media Plus wins media mandate for Strch

Advertising

Amid AI upheaval, advertising leaders seek balance between talent and technology

Amid AI upheaval, advertising leaders seek balance between talent and technology

Agency News

Madison Media Omega wins media mandate for Farmley

Madison Media Omega wins media mandate for Farmley

Advertising

Ad holding giants go on a shopping spree for Influencer Marketing firms

Ad holding giants go on a shopping spree for Influencer Marketing firms

Agency News

Bajaj Auto appoints AdGlobal360 to run pan-India hyperlocal marketing

Bajaj Auto appoints AdGlobal360 to run pan-India hyperlocal marketing

Brand Makers

S4 Capital's Monks India onboards Sandipan Bhattacharyya as India Head - Creative

S4 Capital's Monks India onboards Sandipan Bhattacharyya as India Head - Creative

Agency News

WPP and Vercel expand partnership to accelerate AI-powered digital experience craft

WPP and Vercel expand partnership to accelerate AI-powered digital experience craft

Agency News

AMFI and PNB MetLife search for new creative partners; BMW wraps up pitch

AMFI and PNB MetLife search for new creative partners; BMW wraps up pitch