Dentsu X wins the integrated media mandate of Vi-John Healthcare India's shaving category

As per the mandate, dentsu X - a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market.

By  Storyboard18Sep 23, 2024 12:18 PM
Dentsu X wins the integrated media mandate of Vi-John Healthcare India's shaving category
The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

Vi-John Healthcare India – a manufacturer of personal care, healthcare products & cosmetics, has awarded the integrated media mandate of the Shaving Category to dentsu X. The account was won following a competitive multi-agency pitch and will be serviced from dentsu X's Gurugram office.

As per the mandate, dentsu X - a branding and marketing agency from dentsu India, will drive innovation to position the brand in the market. Integrating creativity, technology, and strategic insight, will deliver transformative solutions to create immersive brand experiences that push traditional boundaries. The agency’s team will spearhead dynamic media planning and execution across TV, Print, Radio, Cinema, OOH, and Digital channels for the brand’s shaving category products.

Commenting on the partnership, Jose Leon, CEO, dentsu X India said, “We at dentsu X are thrilled to add Vi-John – a reputed CPG brand, to our clientele. By combining creativity, technology, and strategy, this partnership is set to deliver impactful and transformative brand experiences for Vi-John. We are dedicated to innovating and redefining these experiences, pushing boundaries to drive remarkable growth and influence.”

Anita Kotwani, CEO Media, South Asia, dentsu added, “We are excited to embark on this strategic partnership with Vi-John, a brand that holds a deep-rooted legacy in the Indian market. At dentsu X, we pride ourselves on creating transformative experiences. This collaboration presents opportunities for us to craft innovative strategies that align closely with their distinctive vision. By combining our expertise with their dynamic spirit, we are confident in creating something truly exceptional.”

Ashutosh Chaudharie, General Manager Marketing, VI John commented, “We are happy to partner with dentsu X on our Shaving Category. The company is at an important juncture in its six decades of market leadership and we wanted strategic partnerships with a media partner that has both - experience in handling large-scale FMCG brands along with the expertise of giving customized media solutions that are market-specific. denstu X was a clear choice and we are excited to work with them to meet our business objectives.”

First Published on Sep 23, 2024 12:18 PM

More from Storyboard18

Brand Makers

Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer

Agency News

Publicis Media bags LinkedIn's global media mandate

Publicis Media bags LinkedIn's global media mandate

Agency News

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

Bright Outdoor acquires exclusive OOH media rights for Navi Mumbai Metro 1

Agency News

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

Dentsu Creative Isobar wins integrated creative mandate for Forevermark

Agency News

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Agency CEOs missing in action: Fear and CCI probe cast a shadow over EMVIES

Agency News

A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny

A celebration in crisis: The EMVIES 25th edition haunted by CCI scrutiny

Brand Makers

Emvies 2025: Wavemaker & Mondelez India adjudged as the 'Best Media Agency' and 'Best Media Client' of the year

Emvies 2025: Wavemaker & Mondelez India adjudged as the 'Best Media Agency' and 'Best Media Client' of the year

Special Coverage

CCI raids on media cartel: A week later, Ad agencies still in the dark

CCI raids on media cartel: A week later, Ad agencies still in the dark