Coca-Cola adds AI flavour to its marketing and new products
The beverage giant, recently, introduced a limited edition Coca-Cola Y3000 using artificial intelligence (AI) to determine the flavour and packaging.
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American beverage giant, Coca-Cola, launched a new flavour co-created by artificial intelligence (AI). The company’s calling it the soda “from the future”. Coca-Cola Y3000 was created using AI to determine its the flavour and packaging.
According to a CNBC report, researchers at Coca-Cola collected key flavor preferences and trends to understand what consumers imagine and think the future tastes like. Then, that information was crunched by Coke’s artificial intelligence system to help develop flavor profiles and pairings.
The launch of Coca-Cola Y3000 is coupled with a limited edition capsule collection which has been developed with luxury streetwear brand Ambush. The brand has collaborated with fashion brand Highsnobiety.
Recently, beverage brand Coca-Cola invited Highsnobiety to its ‘Real Magic Creative Academy’. The brand teams of both the companies got together to discuss about the use of AI within fashion spaces. 16 artists are commissioned to create pieces inspired by the iconic bubbly beverage and Highsnobiety’s signature Neu York pop-up experience for NYFW.
