Colors Bangla announces partnership with Videocon D2H

This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today's viewers.

By  Storyboard18Mar 1, 2024 12:38 PM
Colors Bangla announces partnership with Videocon D2H
This collaboration not only celebrates cinema but also underscores the channel's commitment to delivering quality entertainment in every household across the region.

Colors Bangla Cinema has announced its partnership with Videocon D2H, a player in the DTH space.

Experiencing record-breaking growth in fiscal 2024, the channel's popularity surged among Videocon D2H subscribers, reaffirming its widespread appeal. This strategic alliance reinforces its position as a premier destination for Bengali cinema enthusiasts while addressing the evolving preferences of today's viewers.

Vivek Modi, Business Head, Colors Bangla and Colors Bangla Cinema said "We are thrilled to join forces with Videocon D2H to expand our reach and serve a wider audience base. It is our constant endeavour to ensure that all enthusiasts of Bangla cinema have access to Colors Bangla Cinema and this partnership strengthens that commitment.”

Mr. Sukhpreet Singh- Corporate Head Marketing- DishTV, D2H, and Watcho said, “This partnership marks an exciting inclusion in our commitment to deliver compelling content to our viewers. Bangla subscribers are key to our plans and a critical segment for us. The addition of Colors Bangla Cinema showcases the diversity in our entertainment bouquet. Together, we look forward to enrich the viewing choices for our subscribers not only in that region but also widening our reach to Bangla viewers pan India. Dish TV India with its DTH brands D2H and DishTV is determined to remain at the forefront of delivering high-quality programming.”

This collaboration not only celebrates cinema but also underscores the channel's commitment to delivering quality entertainment in every household across the region.  

First Published on Mar 1, 2024 12:04 PM

More from Storyboard18

Quantum Brief

Zee-Sony merger: NCLAT to hear challenges to the merger on May 17

Zee-Sony merger: NCLAT to hear challenges to the merger on May 17

Brand Makers

Diageo India’s Shweta Jain quits; Jain was the chief business development officer

Diageo India’s Shweta Jain quits; Jain was the chief business development officer

Quantum Brief

Calcutta HC grants Emami interim relief in Fair & Handsome trademark infringement case against HUL

Calcutta HC grants Emami interim relief in Fair & Handsome trademark infringement case against HUL

Quantum Brief

Tata Play Binge expands offerings by onboarding DistroTV 

Tata Play Binge expands offerings by onboarding DistroTV 

Quantum Brief

Congress vows to curb government censorship powers on media: Rahul Gandhi

Congress vows to curb government censorship powers on media: Rahul Gandhi

Quantum Brief

JPMorgan Chase launches new digital media business

JPMorgan Chase launches new digital media business

Quantum Brief

Paytm's Vijay Shekhar Sharma backed Pai Platforms launches 'PaiPai' ONDC app

Paytm's Vijay Shekhar Sharma backed Pai Platforms launches 'PaiPai' ONDC app

Quantum Brief

Government considers new AI legislation to safeguard news publishers' rights

Government considers new AI legislation to safeguard news publishers' rights