Mphasis turns digital consulting partner for ICC Men's Cricket World Cup 2023

Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver digital experiences for cricket fans around the world.

By  Storyboard18Oct 12, 2023 3:15 PM
Mphasis turns digital consulting partner for ICC Men's Cricket World Cup 2023
Nitin Rakesh, chief executive officer, and managing director of Mphasis said, "By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.” (Representative Image: Claudio Schwarz via Unsplash)

Mphasis, an information technology (IT) solutions provider, has been named as the digital consulting partner of the International Cricket Council (ICC) Men’s Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis’ global expertise to deliver digital experiences for cricket fans around the world.

Finn Bradshaw, ICC head of digital added, “We are delighted to welcome Mphasis to our portfolio of partners at the ICC Men’s Cricket World Cup 2023 in India. Together, we are focused on fans and their digital journey through this World Cup. It’s set to be one of the most followed sporting events with a truly global audience and we look forward to leveraging Mphasis’ experience as we strive to elevate the digital experience for cricket lovers all over.”

Nitin Rakesh, chief executive officer, and managing director of Mphasis said, "We are incredibly excited to become the Official Digital Consulting Partner of the ICC Men’s Cricket World Cup 2023. This partnership underscores our commitment to the sport but it’s also a statement about our longer-term intent to drive the future of cricket technology. By working closely with the ICC, we will explore what’s possible in the world of sports and technology and look to shape lasting, valuable experiences for cricket enthusiasts worldwide.”

First Published on Oct 12, 2023 3:15 PM

More from Storyboard18

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

APAC consumers eager for tech transformation, cautious of speed and privacy risks: Ipsos Report

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

How it Works

Creatives cross with clients for scraping their ideas

Creatives cross with clients for scraping their ideas

Quantum Brief

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'

EXCLUSIVE: Ampverse Shuts 7Sea Esports; Founder says 'can't see growth trajectory in India'