Unilever's Nitin Paranjpe says all over €100k ad productions to include one person with a disability in crew

Every industry is taking measures to be as inclusive as possible. What that means is, they are making efforts to include people from all walks of life, undefined by socio-economic, physical and geographical demographics among others. People with disabilities have always had it tough finding jobs for themselves. However, major changes are being seen in this regard. Companies are making a solid effort to include and proactively hire people with any form of disability.

According to a study conducted by Unilever, 16 percent of the global population lives with a disability. Out of this, 73 percent of creators with a disability still feel excluded from the industry.

Unilever is one such company. The company is one of the world’s biggest advertisers. They have just announced that every advertising production that has a budget of over 100k euros will include at least one person with a disability as part of its production crew. Nitin Paranjpe, chief people and transformation officer at Unilever took to LinkedIn to announce this new decision.

Unilever has launched a ‘Believe in Talent’ campaign as a part of their 'Act 2 Unstereotype Initiative’ which aims to eliminate stereotypes from the advertising and marketing world.

Furthermore, the company has partnered with UK-based job board Evenbreak that’s purpose is to match disabled candidates with inclusive companies. This collaboration will help connect those wanting to pursue a career in production with the production arm of Unilever.

“We believe in building a better business and a better world through positive acts that make a difference. Through our Believe in Talent initiative, we want to transform advertising production into a space that's both accessible and inclusive for persons with disabilities.” Said Paranjpe.

This move is a leap in the right direction to create a much more efficient and inclusive community and provide equal opportunities for all.