Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

By  Storyboard18Jun 5, 2023 9:55 PM
Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan, MD, Colgate-Palmolive India (Image sourced via Colgate-Palmolive website)

Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.

Watch here.

First Published on Jun 5, 2023 7:04 PM

More from Storyboard18

Brand Makers

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

WATCH: Kunal Shah on AI, creativity, and the future of human adaptation

Brand Makers

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

PepsiCo's CEO says 'consumer maverick' mindset drives success amid Cola Wars

Watch Listen

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

The lost art of reading: Why Michael Sheldrick says books are the key to changing the world

Watch Listen

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Krafton's Srinjoy Das at GPS 2025: Future of gaming marketing is symbiotic, social, and surprise-driven

Watch Listen

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Dream11's IPL campaign creators unveil behind-the-scenes insights at Storyboard18's Global Pioneers Summit

Watch Listen

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Content creator Raj Shamani’s journey: Prioritizing substance over virality

Watch Listen

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

WPP's Daniel Hulme: 'You won’t beat your competitors without differentiated AI talent'

Brand Makers

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand

Unheard tales of Maggi’s redemption: How poetry and nostalgia revived an iconic brand