Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

By  Storyboard18Jun 5, 2023 9:55 PM
Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan, MD, Colgate-Palmolive India (Image sourced via Colgate-Palmolive website)

Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.

Watch here.

First Published on Jun 5, 2023 7:04 PM

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