Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses

Prabha Narasimhan talks about the brands recent campaigns, using data and insights and marketers chasing virality.

By  Storyboard18Jun 5, 2023 9:55 PM
Colgate's Prabha Narasimhan on chasing virality and the new bottom-line for businesses
Prabha Narasimhan, MD, Colgate-Palmolive India (Image sourced via Colgate-Palmolive website)

Prabha Narasimhan took over as MD of Colgate-Palmolive India in 2022 after many years at HUL. On the sideline of Goafest 2023, Storyboard18’s editor Delshad Irani caught up with Narasimhan, where she opened up about Colgate’s recent campaigns, using data and insights to keep the brand fresh, marketers chasing virality and the new bottom-line for businesses.

Watch here.

First Published on Jun 5, 2023 7:04 PM

More from Storyboard18

Brand Makers

Raj Grover, Shibani Bedi, Ankush Bahuguna: Creators debate long-form vs short-form content

Raj Grover, Shibani Bedi, Ankush Bahuguna: Creators debate long-form vs short-form content

Brand Makers

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

'You’re going to burn out’: Creators reveal the harsh truth about mental health and creative fatigue

Watch Listen

From viral to vulnerable: Indian content creators speak out on hate on different platforms

From viral to vulnerable: Indian content creators speak out on hate on different platforms

Brand Makers

These creators reject betting ads despite 3x payouts - here’s why

These creators reject betting ads despite 3x payouts - here’s why

Watch Listen

WATCH: TNOGA's Dr. M.C. Sarangan on gaming addiction as a collective fight

WATCH: TNOGA's Dr. M.C. Sarangan on gaming addiction as a collective fight

Watch Listen

WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

WATCH: MoS I&B Dr. L Murugan on India emerging as a global creative powerhouse

Watch Listen

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

WATCH: I&B Ministry's Sanjay Jaju says on gaming, creators and India's digital entertainment economy at Storyboard18's DES 2025

Watch Listen

Vidya Balan reveals what she splurged on after her first film

Vidya Balan reveals what she splurged on after her first film