82.5 Communications wins the creative mandate for Mother’s Recipe

The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

By  Storyboard18Jul 29, 2024 5:13 PM
82.5 Communications wins the creative mandate for Mother’s Recipe
Anuraag Khandelwal, chief creative office, 82.5 Communications India stated, “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a fast food culture.” (Image source: Facebook)

Mother’s Recipe, India's homegrown food brand has assigned its creative mandate to 82.5 Communications Pvt. Ltd. The full-service creative duties of the brand will be handled by the agency’s Mumbai office.

Sanjana Desai, Executive Director, Desai Foods Pvt. Ltd. says, “We are thrilled to partner with 82.5 Communications. Their deep understanding of Indian consumers, coupled with their innovative approach and strategic insights, makes them the perfect fit for our brand that is deep rooted in Indian traditions. Their expertise in creating compelling and memorable campaigns aligns perfectly with our vision. We are confident that their strength in storytelling and creativity will help us elevate our brand and connect more deeply with our audience.”

Anuraag Khandelwal, chief creative office, 82.5 Communications India stated, “I personally have loved Mother’s Recipe products, and we are thrilled to embark on this flavourful journey with them. It’s an exciting opportunity to spread the goodness and authenticity of Mother’s Recipe at an age where the youth has adapted to a fast food culture.”

Echoing this sentiment, Krishnendu Paul, head of office - 82.5 Mumbai, added, “Being associated with Mother’s Recipe is a privilege we deeply cherish. This victory results from meticulous planning, creativity, and a shared vision. Mother’s Recipe holds a special place in the hearts of consumers, and our objective is to make it a staple in their homes. Emphasising the timeless appeal of tradition, we aim to integrate Mother’s Recipe into Indian households seamlessly.”

First Published on Jul 29, 2024 5:13 PM

More from Storyboard18

Advertising

Navi Mumbai airport sells 70% of ad space before opening; Jewar follows close behind

Navi Mumbai airport sells 70% of ad space before opening; Jewar follows close behind

How it Works

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

60% not familiar with AI; only 31% have tried a Gen AI tool: Google-Kantar report

Brand Makers

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Unilever sees strong growth prospects in India, driven by market share gains, favorable economic factors: CFO Srinivas Phatak

Advertising

UP govt plans to replace traditional hoardings with digital displays

UP govt plans to replace traditional hoardings with digital displays

Advertising

Comcast ad revenue drops 7% in Q1 2025, loses 199,000 broadband subscribers

Comcast ad revenue drops 7% in Q1 2025, loses 199,000 broadband subscribers

Advertising

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Spikes Asia 2025: Leo Burnett, McCann Worldgroup, Ogilvy and Havas take Grand Prix home

Advertising

Global Ads Spotlight: A Handshake and a deal - how Mercado Libre reinvented Black Friday marketing in Brazil

Global Ads Spotlight: A Handshake and a deal - how Mercado Libre reinvented Black Friday marketing in Brazil

Brand Makers

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward

Ad holdco Interpublic Group's Q1 revenue drop as restructuring moves forward