Agoda launches new campaign; ropes in Ayushmann Khurrana again

It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

By  Storyboard18Jun 3, 2024 1:18 PM
Agoda launches new campaign; ropes in Ayushmann Khurrana again
Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

Digital travel platform Agoda launched a new campaign featuring Ayushmann Khurrana. It marks the third collaboration between Ayushmann and Agoda, after the ‘fridge magnets’ video and an AI campaign.

In the new video, Ayushmann once again showcases his many travels. Flaunting his wall filled with travel photos, Ayushmann shows his versatility and impresses his friends by rapidly speaking in different accents from the locations he has visited. Ultimately, he explains that these trips are made possible thanks to Agoda’s affordable prices. The video marks Agoda’s second TV ad in India.

Ayushmann Khurrana, who recently traveled to New York City with Agoda, stated "Both in travel and in acting, I always look to push boundaries. I love that Agoda enabled me to do both. I received such a positive response to our first collaboration with the ‘See The World For Less’ campaign, and I’m very excited to share this new video with Indian audiences.”

Krishna Rathi, Senior Country Director India Subcontinent and Maldives at Agoda shared “Agoda is rapidly gaining the reputation in India as the platform with great value deals and an extensive selection of accommodations, flights, and activities. Having Ayushmann as our brand ambassador has contributed to even more awareness of our great prices. The new campaign is charming, fast-paced, and most of all, fun. All qualities that perfectly match Ayushmann’s talents and Agoda’s brand aspirations.”

Agoda has been active in India since 2008 and connects both Indian travelers and international tourists with over 4.2 million holiday properties globally.

First Published on Jun 3, 2024 1:18 PM

More from Storyboard18

How it Works

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

Sports AdEx up 7% in 2024 to reach Rs 7,989 cr: GroupM

Advertising

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

Decathlon Sports India's ad expenses up 33% to Rs 87.49 crore in FY24

Advertising

CCI Raids: AAAI's WhatsApp exit advisory could backfire, say experts

CCI Raids: AAAI's WhatsApp exit advisory could backfire, say experts

Brand Marketing

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

ChatGPT hits one million users in an hour as Ghibli maker free image generation goes live

How it Works

CCI crackdown on major media agencies may spur advertisers' shift to 'hybrid in-housing'

CCI crackdown on major media agencies may spur advertisers' shift to 'hybrid in-housing'

Brand Makers

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

WPP drops Diversity, Equity, and Inclusion language amid political headwinds

Brand Makers

WPP's Mark Read stresses on 'more efficient operations and strict capital allocation' amid market pressures

WPP's Mark Read stresses on 'more efficient operations and strict capital allocation' amid market pressures

How it Works

TV ad market down 6%, fewer ads, 12% brand drop cited: Report

TV ad market down 6%, fewer ads, 12% brand drop cited: Report