Ad veteran Agnello Dias joins Spinach Experience Design as co-founder

In his long career, Agnello Dias has won several awards and is considered one of Indian advertising's finest creative minds. He founded ad agency Taproot, which was later acquired by Dentsu.

By  Storyboard18Apr 18, 2024 9:05 AM
Ad veteran Agnello Dias joins Spinach Experience Design as co-founder
Agnello Dias left JWT to co-found independent agency Taproot India, with his colleague Santosh Padhi. Taproot was later acquired by one of the world's largest ad holding companies, Dentsu. (Image source: Kyoorius Awards)

Ad veteran Agnello Dias has joined Spinach Experience Design as co-founder. In his previous role as creative chairman of Dentsu and co-founder of Taproot Dentsu, Dias led the agency to global recognition, ranking among the top 20 independent agencies worldwide.

Eshani Kumbhani, who is the co-founder and director of UX at Spinach Experience stated, said, “With over 30 years of creative excellence, strategy and leadership, Aggi dons the role of Director - Growth, Strategy and Customer Experience at Spinach. In the past year Aggi has led the transformation of the company from a service led mindset to an expertise driven fullstack and integrated user experience design and development company.”

Dias left JWT to co-found independent agency Taproot India, with his colleague Santosh Padhi. Taproot was later acquired by one of the world's largest ad holding companies, Dentsu. Dias has won numerous industry awards including the coveted Cannes Lions for his work and he also led top agencies like JWT and Leo Burnett India. Dias began his advertising career in 1989 and after working with several local and international agencies (Dart, Interpublicity, Lowe and Leo Burnett) he joined JWT India in 2005 where he soon rose to become the Chief Creative Officer.

First Published on Apr 18, 2024 9:05 AM

More from Storyboard18

Brand Makers

Don’t need more people who agree with everything: Zomato founder Deepinder Goyal’s leadership test

Don’t need more people who agree with everything: Zomato founder Deepinder Goyal’s leadership test

Brand Makers

Zomato names Aditya Mangla as CEO of Food Delivery

Zomato names Aditya Mangla as CEO of Food Delivery

Brand Makers

JSW Paints elevates Ashish Rai to CEO, Decorative Paints

JSW Paints elevates Ashish Rai to CEO, Decorative Paints

Brand Makers

Former HUL Chairman Susim Mukul Datta passes away

Former HUL Chairman Susim Mukul Datta passes away

Brand Makers

Govt planning to introduce another promotional scheme for toy sector: Piyush Goyal

Govt planning to introduce another promotional scheme for toy sector: Piyush Goyal

Brand Makers

Balance, Boundaries and Burnout: JSW MG Motor’s Udit Malhotra on building a sustainable career

Balance, Boundaries and Burnout: JSW MG Motor’s Udit Malhotra on building a sustainable career

Brand Makers

BMW Group clocks 10% rise in sales in H1 2025, EVs see 234% rise YoY

BMW Group clocks 10% rise in sales in H1 2025, EVs see 234% rise YoY

Brand Makers

IndiGo appoints NITI Aayog's former CEO Amitabh Kant as Non-Executive Director

IndiGo appoints NITI Aayog's former CEO Amitabh Kant as Non-Executive Director