Dabur India's Harkawal Singh joins RSPL Group as vice president - global marketing

Harkawal Singh has joined RSPL Group as vice president - global marketing.

By  Storyboard18Mar 7, 2024 3:39 PM
Dabur India's Harkawal Singh joins RSPL Group as vice president - global marketing
Harkawal Singh's innings at Dabur India began as senior brand manager where he orchestrated product design, communication strategy, research testing and 'go-to-market' implementation for the critical re-launch in Odomos Mostiquito repellent Range in the Home Care portfolio.

Harkawal Singh, who served as the head marketing - oral care at the Indian multinational consumer goods company Dabur India for its oralcare business, stepped down from his position. He has joined RSPL Group as vice president - global marketing.

In 2014, he was promoted to the position of head of marketing of oral care. His key responsibility was to create and implement the brand architecture for Dabur Oral Care category and develop the NPD pipeline.

Singh began his career at Airtel as senior manager and went on to work at UB Group. During his stint in the company, Singh boosted the sales by five eprcent in stagnant market by envisioning, planning and executing the 'Suraksha Seal' campaign in key markets. He re-launched Bagpiper in Andhra. Within six months, the brand was the market leader in the state.

His innings at Dabur India began as senior brand manager where he orchestrated product design, communication strategy, research testing and 'go-to-market' implementation for the critical re-launch in Odomos Mostiquito repellent Range in the Home Care portfolio.

First Published on Mar 7, 2024 2:58 PM

More from Storyboard18

Brand Makers

Delhi HC directs Baba Ramdev to refrain from using communal slurs in Rooh Afza controversy

Delhi HC directs Baba Ramdev to refrain from using communal slurs in Rooh Afza controversy

Brand Makers

YouTube is a core part of India’s advertising ecosystem: Ajay Vidyasagar of YouTube

YouTube is a core part of India’s advertising ecosystem: Ajay Vidyasagar of YouTube

Brand Makers

HDFC Life elevates Pritika Shah to EVP and head of marketing & CSR

HDFC Life elevates Pritika Shah to EVP and head of marketing & CSR

Brand Makers

Sahil Sethi of P&G Health Care India steps down

Sahil Sethi of P&G Health Care India steps down

Brand Makers

Sanjay Khanna takes over as Chairman and MD of BPCL

Sanjay Khanna takes over as Chairman and MD of BPCL

Brand Makers

Tata Motors EV sales witness 16% drop in April YoY, PVs sales down by 5%

Tata Motors EV sales witness 16% drop in April YoY, PVs sales down by 5%

Brand Makers

InspiRAYtion 24: How to enter at an award show

InspiRAYtion 24: How to enter at an award show

Brand Makers

Aviva India appoints Suresh Mahalingam as Chairperson

Aviva India appoints Suresh Mahalingam as Chairperson