Licious' vice president - marketing Santosh Hegde moves on

Santosh Hegde began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.

By  Storyboard18Jul 10, 2024 5:43 PM
Licious' vice president - marketing Santosh Hegde moves on
In an exclusive interaction with Storyboard18 in 2023, Santosh Hegde also spoke about the industry size of the meat category, where he stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."

Santosh Hegde, who led Licious as vice president - marketing, has moved on from the company.

He began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.

Apart from Licious launching new product innovations followed by the brand indulging in celebrity endorsements, in an exclusive interaction with Storyboard18 in 2023, Hegde also spoke about the industry size of the meat category.

He stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."

First Published on Jul 10, 2024 5:43 PM

More from Storyboard18

Brand Makers

Byju’s founders to sue Glas Trust and lenders for $2.5 mn over reputational harm

Byju’s founders to sue Glas Trust and lenders for $2.5 mn over reputational harm

Brand Makers

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

'Will infuse $10 million, de-subsidiarization is not separation from Nazara,' says Akshat Rathee

Brand Makers

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Larry Ellison, world's second richest man, launches global tech institute with Oxford

Brand Makers

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Shoppers Stop's BS Nagesh resigns after three decades, Nirvik Singh to take the reins

Brand Makers

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

Felix Baumgartner, 'Fearless Felix' who jumped from the edge of space, dies at 56

Brand Makers

Reliance Retail acquires home appliance firm Kelvinator

Reliance Retail acquires home appliance firm Kelvinator

Brand Makers

EU delays Musk’s X probe amid U.S. trade talks

EU delays Musk’s X probe amid U.S. trade talks

Brand Makers

Flipkart elevates Kanchan Mishra to lead mobiles and qcomm

Flipkart elevates Kanchan Mishra to lead mobiles and qcomm