Licious' vice president - marketing Santosh Hegde moves on

Santosh Hegde began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.

By  Storyboard18Jul 10, 2024 5:43 PM
Licious' vice president - marketing Santosh Hegde moves on
In an exclusive interaction with Storyboard18 in 2023, Santosh Hegde also spoke about the industry size of the meat category, where he stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."

Santosh Hegde, who led Licious as vice president - marketing, has moved on from the company.

He began his career at Deloitte Consulting India, and went on to work across Marico and Hotstar.

Apart from Licious launching new product innovations followed by the brand indulging in celebrity endorsements, in an exclusive interaction with Storyboard18 in 2023, Hegde also spoke about the industry size of the meat category.

He stated, "The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Licious dominates a huge chunk of this enormous pie. While the broader meat market has largely been unorganized, online is growing fast as players like us have successfully targeted consumer pain points associated with purchasing meat from local shops. We have effectively communicated superior quality and hygiene practices, which has boosted consumer confidence."

First Published on Jul 10, 2024 5:43 PM

More from Storyboard18

Brand Makers

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Brand Makers

Meta's head of AI research head steps down, creating key vacancy amid AI expansion

Meta's head of AI research head steps down, creating key vacancy amid AI expansion

Brand Makers

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Brand Makers

REA India CEO Dhruv Agarwala to step down

REA India CEO Dhruv Agarwala to step down

Brand Makers

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Brand Makers

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Brand Makers

NPCI names Sohini Rajola as Executive Director - Growth

NPCI names Sohini Rajola as Executive Director - Growth

Brand Makers

Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer