Note to readers: Storyboard18's Share The Spotlight aims to highlight inspirational stories of women who continue breaking barriers and setting the precedent for other women marketers, entrepreneurs and communication specialists.
The initiative aims to kick off a movement where people from across these communities step up and share their spotlight with other women. They could be women in their team or any other team, a new group or previous one, from a past workplace or the current one.
Share The Spotlight calls on us all to come out and share words of praise and encouragement for each other, appreciating and acknowledging the contributions of so many people who make businesses, brands and workplaces better. Learn and understand how to face challenges and seize opportunities while bringing along others on the path to progress.
This is just the beginning of a long journey to spotlight individuals who are empowering others and bringing change and growth for all. Together we rise.
“As a woman, I started a production in a male-dominated industry and scaled it up from 0 to 150 artisans, and now we have a strong team of 600 artisans working with us. I'm proud of how we've scaled our team from a few members to a big, strong backend across different departments, such as search engine marketing, revenue growth, customer experience, and social media,” says Disha Singh, co-founder Zouk. Singh is carrying on the heritage of being Proudly Indian in all of Zouk’s products and is aiming to build an India-inspired lifestyle brand from India for the world.
In a chat with Storyboard18, the entrepreneur tells us that she doesn’t consider her professional challenges as failures as long as she discovers new things and learns from them. “Every day we make mistakes be it in the marketing department or sales department or supply chain department or production. Across my journey, be it Zouk or previously as well, I have made a lot of mistakes and going forward I may make a lot of mistakes but that is what will keep my learning going because of that only I will keep growing,” she says
Singh is inspired by the professional journeys of women like Aditi Handa, co-Founder of The Baker's Dozen, Akriti Gupta, founder of Jollee and Aakanksha Gupta, founder of The Other Circle. Singh endorsed Handa because of her passion, the depth of knowledge she has about each of her products and for her clarity of vision for the brand she wants to build.
Singh also shares the spotlight with Akriti Gupta because of Gupta’s hustle attitude in building a category disruptor in a fragmented kids segment. “She has the vision for building an enduring brand with the right set of people she needs for this journey,” says Singh about Gupta.
Aakanksha Gupta was nominated by Singh because the former, in a very short span of time, has built a loyal clientele and for the grasp she has in this cluttered media industry. “Her drive and love for creating long-lasting PR for brands and not only momentary uplifts is amazing.”
Know anyone you’d like to share the spotlight with? Join the movement, give them a shout-out on LinkedIn and tag Storyboard18 so we can take it forward.