Accenture invests in generative AI enabler Writer

Accenture has made an investment, in Writer, a platform using generative AI to help enterprises create and shape content in the ways people already work. Writer is designed to help organizations deploy AI-driven applications that can increase productivity and drive significant business impact across enterprise functions including support, operations, product, sales, HR, marketing, and more. Enterprises can integrate generative AI into their content creation and other workflows, as well as generate insights from their internal data, safely and securely.

“Our continued investments in generative AI platforms will empower clients across all industries to transform how they create, personalize and distribute content at pace, but also safely, securely and with brand integrity,” said Baiju Shah, chief strategy officer of Accenture Song.

He added, “We’ve entered a new era of tech-powered creativity and believe Writer’s enterprise-ready platform is a strong addition to Accenture’s comprehensive set of generative AI capabilities, tools and expertise, helping our clients capitalize on a wide range of uses across marketing and sales.”

According to Accenture Research, up to 40 percent of all working hours will be impacted by LLMs, and 98 percent of global executives agree AI foundation models will play an important role in their organizations’ strategies in the next three to five years. Accenture announced in June 2023 that the company would invest $3 billion in its Data & AI practice to help clients across all industries rapidly and responsibly advance and use AI to achieve greater growth, efficiency and resilience. "Generative AI tools like Writer can drive greater creativity,” said Jill Kramer, chief marketing and communications officer of Accenture. “As we continue to expand the use of AI across our global marketing and communications function, the opportunities to enhance content creation, productivity and our entire marketing model are boundless.”