Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

By  Storyboard18May 15, 2024 10:10 AM
Elections 2024: BJP leads ad approval requests with Delhi Chief Electoral Office
The Chief Electoral Office has approved a total of 2423 advertisements against 638 applications from all parties. (Image source: CNBC-TV18)

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

The Bharatiya Janata Party (BJP) has submitted the highest number of advertisements for approval at the Delhi Chief Electoral Office. According to PTI reports, between March 13 and May 8, the BJP has sough approval for approximately 2084 political advertisements. There were close to 517 applications submitted for the same.

Second in line was the Indian National Congress that submitted 118 applications for 349 political advertisements. Last but not the least was Aam Aadmi Party submitted six applications for an equal number of advertisements.

Overall, the Chief Electoral Office has approved a total of 2423 advertisements against 638 applications from all parties.

However, three applications for 16 advertisements from the BJP are still pending approval.

PTI quoted officials who said political parties submit applications for running short films and creative advertisements during election time, with each application potentially containing requests for multiple advertisements and short films.

With the model code of conduct in place for the ongoing general elections, parties must seek approval from the Delhi Chief Electoral Office to display any political advertisement in the city.

First Published on May 15, 2024 10:10 AM

More from Storyboard18

Advertising

As ad giants merge and markets shift, agencies turn to brand refreshes

As ad giants merge and markets shift, agencies turn to brand refreshes

Advertising

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

Cannes Lions to impose stricter integrity standards including three-year ban amid AI concerns

How it Works

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Spoiled milk and rotten promises: Q-comm firms' hygiene lapses threaten FMCG brand ties

Advertising

Google expands AI-driven ads in India, betting on generative search to power growth

Google expands AI-driven ads in India, betting on generative search to power growth

Brand Makers

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

Microsoft's Cindy Rose to succeed Mark Read as WPP CEO

How it Works

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Chrome killers? How OpenAI and Perplexity AI browsers could rewire Google’s ad empire

Brand Marketing

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Cannes Lions Grand Prix Spotlight: How PENNY turned price into packaging - and won big

Brand Marketing

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15

YouTube cracks down on repetitive content: Monetisation only for original creators from July 15