MMA Global India & Publicis Commerce India launch guide to maximize ROI of D2C eCommerce Investment

MMA Global India and Publicis Commerce India will launch a first of its kind and insightful joint report D2C Advantage X Toolkit: Guide to maximize ROI of D2C eCommerce Investments. The toolkit is designed to empower brands in navigating the Direct -To-Consumer (D2C) commerce landscape, identify levers to unlock value and maximise ROI from their D2C investments. The launch event on 5 th March will bring together leaders from the corporate space, MMA Global India and Publicis Commerce India and feature captivating discussions, unique perspectives, and compelling insights.

Co-authored by Publicis Commerce India and MMA Global India with insights from Performics India and Google, the toolkit dives deep into the opportunities and challenges presented by D2C as a channel, the overall value proposition of investing in D2C strategy, and the considerations and capabilities required to make a profitable D2C venture.

India’s e-commerce sector is on a meteoric rise and currently projected to hit $400 billion by 2030. With D2C emerging as a key e-commerce channel for businesses, the need for actionable guidance has never been more critical. Recent data reveals the significant growth and investment in D2C ventures, with nearly 42.9% of e- commerce funding in India directed towards D2C businesses in 2022. As legacy brick-and-mortar businesses embrace D2C as part of their omnichannel strategy, the landscape presents both opportunities and challenges for brands seeking to thrive in this space.

The in-depth toolkit, tailormade for the C-Suite and Brand Leaders, explores key levers required to scale up D2C businesses including developing consumer insights for personalised experiences, augmenting consumer mindshare, setting north-star metrics and driving first-party data strategy.

Anupriya Acharya, South Asia CEO, Publicis Groupe said, “D2C offers great value to companies and consumers alike. For consumers, it is frictionless transactions, convenience, and personalised experiences. For companies, there are multiple advantages such as enhanced revenue streams, better assessment of demand and thereby supply chain management and faster, speedier execution and turnaround. This toolkit, born out of extensive research and collaboration, offers a comprehensive roadmap for brands to unlock the full potential of their D2C businesses. We are sure that the toolkit will go a long way in helping brands adapt and innovate on Commerce.”

Lalatendu Das, CEO, Performics India which is a key growth driver of Publicis Commerce India said, “Successful D2C businesses share common traits from a clear business proposition to a relentless focus on delivering exceptional consumer experiences. The toolkit distils these key insights into actionable strategies, providing brands with the guidance and frameworks needed to navigate the complexities of the D2C landscape. D2C is still an untapped opportunity for many companies and yet this is an area which must be a strategic imperative in an omnichannel commerce world and one which yields long-term gains. Publicis Commerce India is strongly invested in D2C transformation for brands, with demonstrated experience in areas such as technology architecture, platform and builds, optimising supply-chain, marketing content and automation, seamless user experiences.”

Moneka Khurana, Country Head & Board Member, MMA Global India said, “In a fiercely competitive D2C eCommerce landscape, gaining the advantage is imperative for marketing teams and key to maximise value. D2C as a platform brings along with incrementality in business growth. A robust D2C roadmap is crucial to be able to traverse the path to profitability and evolve the D2C play as a part of the eCommerce landscape. This report, shaped by primary surveys and industry insights, isn't a one-size-fits-all solution; it's a tailored strategy guide for businesses seeking sustainable growth. I am proud to announce this collaborative initiative, yet another one by MMA Global India, to empower and enable marketers in their modern marketing journey.”