Indian government contemplates stricter regulations to combat deepfake threat

IT Minister Ashwini Vaishnaw said the government needs to move to a policy framework in which the social media platforms, start taking responsibility for what they are publishing.

By  Storyboard18Jan 19, 2024 9:35 AM
Indian government contemplates stricter regulations to combat deepfake threat
According to Ashwini Vaishnaw, the Indian government is preparing to amend the Information Technology Rules to direct social media companies to amend their terms and conditions so that it aligns with India's policies. (image sourced via X) (image sourced via X)

The Ministry of Electronics and Information Technology (MeitY) is actively addressing the growing deepfake threat. During the World Economic Forum (WEF) in Davos, Switzerland, IT Minister Ashwini Vaishnaw told Moneycontrol that the Indian government is contemplating more stringent regulations to tackle the issue.

"During our conversations with leaders across the world, practically everybody shared concerns regarding deepfakes. I think going forward we will have to look at very stronger regulations,” he said.

"We really need to now move to a policy framework in which the social media platforms start taking responsibility for what they are publishing,” Vaishnaw said in the interview with Moneycontrol.

However, according to Vaishnaw, the Indian government is preparing to amend the Information Technology Rules to direct social media companies to amend their terms and conditions so that it aligns with India's policies.

In November, 2023, the ministry sent an advisory to social media companies, urging prompt action on AI-generated content. Social media intermediaries were asked to ensure that due diligence is exercised and reasonable efforts are made to identify misinformation and deepfakes, and in particular, information that violates the provisions of rules and regulations and/or user agreements.

This was also followed by a meeting with all stakeholders where the deepfake issue was addressed.

First Published on Jan 19, 2024 9:35 AM

More from Storyboard18

Brand Makers

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Godrej Consumer stands firm on ad spending, bullish on in-housing capabilities; 'Big believers' says MD Sudhir Sitapati

Brand Makers

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

WAVES 2025: India's global entertainment summit aims to chart a $50 billion future

How it Works

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Retail rules, Q-comm bubbles: Cola Wars heat up as brands tap digital playbooks

Brand Makers

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Landmark sessions at WAVES 2025: A call for universal access to media and entertainment

Quantum Brief

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Maestro Ustad Amzad Ali’s son compose patriotic music for Independence Day

Quantum Brief

Pune eatery wins legal battle against US based Burger King

Pune eatery wins legal battle against US based Burger King

Quantum Brief

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

World Federation of Advertisers suspends brand safety unit after Elon Musk’s lawsuit

Brand Makers

GOAT Brand Labs raises $21 million to drive omnichannel expansion

GOAT Brand Labs raises $21 million to drive omnichannel expansion