Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion

The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024.

By  Storyboard18Jan 20, 2025 9:39 AM
Court halts unauthorised use of cricketer Shikhar Dhawan’s images in promotion
The case revolves around a petition filed by Dhawan, who argued that his agreement with DB Dixon Battery had expired in November 2024

The Delhi High Court, on Friday, issued an interim order restraining DB Dixon Battery from using Indian cricketer Shikhar Dhawan’s image for promoting its products. The directive was issued by Justice Subramonium Prasad, who instructed the company to immediately halt any further use of Dhawan’s likeness until the matter is reviewed in the next hearing.

The legal dispute stems from a petition filed by Dhawan, who claimed that his agreement with DB Dixon Battery had officially ended in November 2024. According to Dhawan, not only had the company failed to pay the full amount agreed upon in the contract, but it had also continued to use his images for product endorsements without seeking his consent after the contract’s expiration.

During the hearing, Dhawan’s legal representatives argued that the unauthorised use of his likeness constituted a clear breach of the contract's terms. They emphasised that the cricketer’s public image and reputation were being exploited without permission, potentially causing harm to his brand value. They requested an injunction to prevent further unauthorised usage of his image, and the court concurred by issuing a notice to DB Dixon Battery.

The court ordered the company to immediately cease all promotional activities involving Dhawan’s image until the legal dispute is resolved. The next hearing has been scheduled for 18 February 2025, during which the matter will be further examined.

This case underscores the growing importance of protecting celebrity endorsements and ensuring that contractual agreements are respected, particularly in an era where brand image and personal branding hold significant value for public figures.

First Published on Jan 20, 2025 9:39 AM

More from Storyboard18

Advertising

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

AAAI Waves 2025 contest calls on creatives to promote khadi with innovative campaigns

Advertising

MAST & MEH: Crocs, Youva Stellar, Cadbury Silk, Fastrack, and more

MAST & MEH: Crocs, Youva Stellar, Cadbury Silk, Fastrack, and more

Brand Marketing

SMFG India Credit unveils new brand film; highlights financial empowerment for SMEs

SMFG India Credit unveils new brand film; highlights financial empowerment for SMEs

How it Works

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over 'India Gets Moving' campaign

Users cry foul: Apple, HDFC Ergo, Zopper in trouble over 'India Gets Moving' campaign

Brand Marketing

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

Zomato renamed 'Eternal': Memes explode as netizens react to brand's new identity

How it Works

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant

Patanjali misleading ads case: Baba Ramdev, Acharya Balkrishna move Kerala Court to recall non-bailable warrant

Advertising

PVR Inox posts highest quarterly ad income of Rs 148.6 crore in Q3 FY25

PVR Inox posts highest quarterly ad income of Rs 148.6 crore in Q3 FY25

Advertising

Disney's Q1 revenue jumps 5% to $24.7 billion, box office success drives growth

Disney's Q1 revenue jumps 5% to $24.7 billion, box office success drives growth