Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency

The media account was earlier handled by IPG.

By  Storyboard18Nov 18, 2024 11:55 AM
Kenvue concludes its APAC media pitch; appoints Publicis Media as its agency
In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, stated the media report. (Image source: Facebook)

Kenvue, which was previously Johnson & Johnson's consumer arm, concluded its APAC media pitch, which began in early 2024. The consumer health company appointed Publicis Media as its media agency, which was earlier handled by IPG, stated a report. R3, a global independent marketing consultancy, were handling the pitch.

In early 2024, FCB and BBDO were added to Kenvue's creative agency roster, the MI report added.

In late 2021, Johnson & Johnson (J&J) announced its decision to separate the company's consumer health business, and create a new publicly traded company. In September 2022, J&J first announced the name Kenvue, which was inspired by two ideas: 'Ken', which means knowledge, and 'vue', which means referencing sight.

First Published on Nov 18, 2024 10:56 AM

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