L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director

Roshni Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients.

By  Storyboard18Sep 19, 2024 11:03 AM
L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director
With two decades of experience in advertising and design, Roshni Kavina served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher.

L&K Saatchi & Saatchi, part of Publicis Groupe India, appoints Roshni Kavina as National Creative Director. As the National Creative Director, Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients. Based out of the agency’s Mumbai office, she will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

With two decades of experience in advertising and design, she served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher. She has also earlier been with Publicis Groupe at Saatchi & Saatchi and BBH India. Roshni joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India, said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

“Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.

“I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started,” said Roshni Kavina, NCD, L&K Saatchi & Saatchi.

First Published on Sep 19, 2024 11:03 AM

More from Storyboard18

Brand Makers

Publicis Media elevates Anil K Pandit to Managing Partner - Data & Partnerships

Publicis Media elevates Anil K Pandit to Managing Partner - Data & Partnerships

Brand Makers

MS Dhoni's 'Captain Cool' trademark opposed for being generic and non-distinctive

MS Dhoni's 'Captain Cool' trademark opposed for being generic and non-distinctive

Brand Makers

BMW Group India appoints Hardeep Singh Brar as President & CEO

BMW Group India appoints Hardeep Singh Brar as President & CEO

Brand Makers

TVS Motor Company's Ananya Agrawal steps down

TVS Motor Company's Ananya Agrawal steps down

Brand Makers

MS Dhoni emerges as a relentless investor in startup landscape

MS Dhoni emerges as a relentless investor in startup landscape

Brand Makers

Royal Heir or Disinherited Citizen? Saif Ali Khan’s Rs 15,000 crore Bhopal estate now in legal limbo

Royal Heir or Disinherited Citizen? Saif Ali Khan’s Rs 15,000 crore Bhopal estate now in legal limbo

Brand Makers

MS Dhoni at 44: When Captain Cool’s ads bowled over the audience

MS Dhoni at 44: When Captain Cool’s ads bowled over the audience

Brand Makers

'America Party’ jibe aside, Tesla CFO Vaibhav Taneja shatters pay records

'America Party’ jibe aside, Tesla CFO Vaibhav Taneja shatters pay records