L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director

Roshni Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients.

By  Storyboard18Sep 19, 2024 11:03 AM
L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director
With two decades of experience in advertising and design, Roshni Kavina served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher.

L&K Saatchi & Saatchi, part of Publicis Groupe India, appoints Roshni Kavina as National Creative Director. As the National Creative Director, Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients. Based out of the agency’s Mumbai office, she will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

With two decades of experience in advertising and design, she served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher. She has also earlier been with Publicis Groupe at Saatchi & Saatchi and BBH India. Roshni joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India, said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

“Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.

“I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started,” said Roshni Kavina, NCD, L&K Saatchi & Saatchi.

First Published on Sep 19, 2024 11:03 AM

More from Storyboard18

Brand Makers

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Rohitash Srivastava joins 82.5 Communications as Chief Strategy Officer

Brand Makers

Meta's head of AI research head steps down, creating key vacancy amid AI expansion

Meta's head of AI research head steps down, creating key vacancy amid AI expansion

Brand Makers

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Cheil SWA appoints Jitender Dabas as CEO of Cheil X

Brand Makers

REA India CEO Dhruv Agarwala to step down

REA India CEO Dhruv Agarwala to step down

Brand Makers

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Google Pay, PhonePe, Paytm account for over 90% of UPI transaction value and volume in 2H 2024

Brand Makers

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Apoorva Mukhija aka 'The Rebel Kid' erases Instagram posts after India's Got Latent controversy

Brand Makers

NPCI names Sohini Rajola as Executive Director - Growth

NPCI names Sohini Rajola as Executive Director - Growth

Brand Makers

Grey India appoints Harsh Kapadia as Chief Creative Officer

Grey India appoints Harsh Kapadia as Chief Creative Officer