L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director

Roshni Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients.

By  Storyboard18Sep 19, 2024 11:03 AM
L&K Saatchi & Saatchi appoints Roshni Kavina as National Creative Director
With two decades of experience in advertising and design, Roshni Kavina served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher.

L&K Saatchi & Saatchi, part of Publicis Groupe India, appoints Roshni Kavina as National Creative Director. As the National Creative Director, Kavina will be instrumental in further elevating the agency’s creative output, driving innovation, and advancing brand success for clients. Based out of the agency’s Mumbai office, she will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

With two decades of experience in advertising and design, she served as the Executive Creative Director at Publicis Ambience from 2015 to 2021, managing coveted accounts such as Lakmé, Enamor, and Ferrero Rocher. She has also earlier been with Publicis Groupe at Saatchi & Saatchi and BBH India. Roshni joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India, said, “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

“Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come,” added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement.

“I believe that no matter which path we take, as long as we visit new worlds and learn along the way, the journey is well lived. Having worked with Paritosh on some of the most coveted brands in my earlier stint, I am thrilled to return to familiar grounds. It is a pleasure to be a part of a team where each member brings unique strength, and I am excited to help build the lifestyle and luxury brands portfolio for L&K Saatchi & Saatchi. I am honoured to be a part of the family and can’t wait to get started,” said Roshni Kavina, NCD, L&K Saatchi & Saatchi.

First Published on Sep 19, 2024 11:03 AM

More from Storyboard18

Brand Makers

Movie theatres are never coming back, says Netflix's co-CEO Ted Sarandos

Movie theatres are never coming back, says Netflix's co-CEO Ted Sarandos

Brand Makers

Kansai Nerolac Paints appoints Pravin D. Chaudhari as Managing Director

Kansai Nerolac Paints appoints Pravin D. Chaudhari as Managing Director

Brand Makers

Havells India elevates Rahul Murgai to Executive Vice President

Havells India elevates Rahul Murgai to Executive Vice President

Brand Makers

Maharashtra Police summons attendees of Kunal Kamra’s ‘Naya Bharat’ show amid controversy

Maharashtra Police summons attendees of Kunal Kamra’s ‘Naya Bharat’ show amid controversy

Brand Makers

Yahoo appoints former Paramount Executive Josh Line as CMO

Yahoo appoints former Paramount Executive Josh Line as CMO

Brand Makers

Leo Puri steps down from Tata Sons Board, weeks after leaving HUL

Leo Puri steps down from Tata Sons Board, weeks after leaving HUL

Brand Makers

The House of Abhinandan Lodha appoints Saurabh Jain as new CMO

The House of Abhinandan Lodha appoints Saurabh Jain as new CMO

Brand Makers

Post NCLAT ruling, startups demand government action against "dominant digital gatekeepers"

Post NCLAT ruling, startups demand government action against "dominant digital gatekeepers"