Snap bolsters India leadership team with Saket Jha Saurabh, Chirag Kohli, Amit Ojha, Neha Jolly, Yagnesh Ravi

With these hires, Snap has doubled the size of its India team since last year to serve the growing community of Indian Snapchatters.

By  Storyboard18May 22, 2024 11:30 AM
Snap bolsters India leadership team with Saket Jha Saurabh, Chirag Kohli, Amit Ojha, Neha Jolly, Yagnesh Ravi
Snap's localization and expansion efforts in India have demonstrated significant impact on community growth and engagement.

Snapchat is strengthening its leadership team in India, a key growth market, with strategic hires across Content, Partnerships, Augmented Reality, Growth, and Sales. With these hires, Snap has doubled the size of its India team since last year to serve the growing community of Indian Snapchatters.

Snapchat has achieved growth of 200 million users in a short period of time and amidst fierce competition. 

Pulkit Trivedi, Managing Director Snap Inc. - India adds, "Snapchat’s unique appeal to Gen Z lies in its authentic engagement with real friends and family. This appeal has fueled our rapid growth in India demonstrating our strong resonance. India presents a unique & large opportunity for us to invest & grow. With this leadership team in India we are committed to serving our community, building value for advertisers, creators and AR developers and contributing to India's digital adoption.”

Director - Content, Partnerships & Augmented Reality is Saket Jha Saurabh. With over two decades of leadership at the forefront of digital media, Saket has played a pivotal role in shaping the landscape of content creation and distribution. Previously, he led Meta’s partnership with Creators, Public Figures, Media Companies, he was CEO at #fame, a pioneering Creator venture. Saket set up the digital media business for Bloomberg, marketed iconic media brands CNBC & ‘Aaj Tak’ and managed Corporate Development at India Today & Network18, and handled Coca-Cola at Leo Burnett. Saket will also be leading the charge of building Snap’s AR creator ecosystem where creators, developers are tapping into Snap’s community engagement and excitement about augmented reality today and its vast potential for the future.

Snap's localization and expansion efforts in India have demonstrated significant impact on community growth and engagement. Chirag Kohli has come aboard as the Head of Growth. Kohli will focus on intensifying user acquisition, engagement, and revenue expansion efforts.

Driving revenue growth through strategic relationships are Amit Ojha - India Agency Lead, Neha Jolly Sawhney - India Sales Head and Yagnesh Ravi - Ads Solutions Lead. Ojha comes with over two decades of industry experience in brands like Amazon and Meta, and has a proven track record of driving growth, engagement, and revenue through strategic partnerships and impactful campaigns. Sawhney has a background in sales strategy and management spanning over two decades. Prior to her new role, she was leading the Digital innovation sales practice at Amazon Web Services (AWS), following tenures at Concentrix and IBM India. Ravi has over a decade of expertise in digital advertising, including more than five years at Meta, and has helped businesses build ad campaigns that deliver impact and  business results.

Leading Snap’s efforts to build trust with the Government of India, is Uthara Ganesh, Head of Public Policy for India and South Asia. Prior to this role, Uthara led Amazon Web Services' (AWS) and Amazon's public policy efforts. She also served as Public Policy Lead to Rajeev Chandrasekhar from 2014 to 2017 and as a LAMP Fellow in 2010-11.  Rashmi Dastidar, Head of Integrity and Compliance for APAC and EMEA brings 17 years of risk and compliance experience with time at WhatsApp (Meta), Deloitte, International SOS and Control Risks, enhancing Snap’s risk and compliance practices across the region.

Lekshmi Geetha, Head of People for India, has extensive experience from her roles at Netflix and Disney, focusing on driving organizational success through effective people management. Poonam Nikam, Head Communications for India, Singapore & Japan, has spent over fifteen years developing integrated communications strategies for TikTok, Sony Music, and Bharti Airtel, significantly boosting brand visibility and stakeholder engagement.

 

First Published on May 22, 2024 11:30 AM

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