BluSmart hits the brakes! EV cab startup suspends services amid SEBI probe

The company has disabled new bookings on its app across key cities like Delhi-NCR and Bengaluru, leaving users with no option to book rides or select future time slots.

By  Storyboard18Apr 16, 2025 3:50 PM
BluSmart hits the brakes! EV cab startup suspends services amid SEBI probe
BluSmart is now reportedly pivoting away from the app-based cab business model altogether.

BluSmart, the EV-based ride-hailing startup connected to Gensol that dared to take on giants like Ola and Uber with its sustainability-first model, appears to be pulling the brakes on its core business.

In a quiet yet telling move, the company has disabled new bookings on its app across key cities like Delhi-NCR and Bengaluru, leaving users with no option to book rides or select future time slots.

This operational pause comes on the heels of a stormy development, a regulatory probe by SEBI into Gensol Engineering, BluSmart’s financial and operational backbone.

Gensol, which leased electric vehicles to BluSmart and shares close financial ties with the startup, has been accused of misappropriating over Rs 200 crore meant for EV procurement.

BluSmart is now reportedly pivoting away from the app-based cab business model altogether. Instead, it’s charting a new course as a fleet partner for Uber—ironically, one of the very incumbents it was trying to disrupt. Sources suggest the transition has already been approved by shareholders and will begin in phases, starting with 700–800 vehicles.

While timelines are still being finalized, this shift could mark the end of BluSmart’s bold bid to become India’s first all-electric ride-hailing alternative.

First Published on Apr 16, 2025 3:46 PM

More from Storyboard18

Brand Marketing

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

IRCTC launches 17-day Ramayana train tour covering 30+ sacred sites

Brand Marketing

Pragya Bijalwan, Voltas CMO unpacks the Digital media pulse of India AC Market

Pragya Bijalwan, Voltas CMO unpacks the Digital media pulse of India AC Market

Brand Marketing

Explained: Why Greenwashing is the newest social media marketing red flag

Explained: Why Greenwashing is the newest social media marketing red flag

Brand Marketing

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Godrej Consumer expects high-single-digit value growth in Q1 FY26

Brand Marketing

Suzuki's 'Made in India' Jimny powers past Mercedes to become Japan’s top importer

Suzuki's 'Made in India' Jimny powers past Mercedes to become Japan’s top importer

Brand Marketing

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth

Trent clocks 20% rise in revenue in Q1 FY26, shares plummet 7% as firm lowers near-term growth

Brand Marketing

Acer bets big on gaming, tier-2 cities, smart appliances; gaming takes 30% of marketing spend

Acer bets big on gaming, tier-2 cities, smart appliances; gaming takes 30% of marketing spend

Brand Marketing

Moneycontrol launches Super Pro: An ultra-premium, intelligence-led markets product

Moneycontrol launches Super Pro: An ultra-premium, intelligence-led markets product